2015 San Antonio Registration Brochure by NCBA

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February 4-7, 2015 San Antonio, Texas

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Camaraderie Connect with friends old and new at events like the Nothin’ But Texas Party!

The Cattle Industry Convention and NCBA Trade Show provides education, information, fellowship and decision-making opportunities for the cattle industry’s leading members every year. The Convention is held either the last week of January or the first week of February in a city selected for its convenience to attendees and its capacity to adequately house and accommodate an anticipated 7,000 participants.

Fun Cowboy Comedy Club featuring Jeff Foxworthy, followed by a night of dancing with Asleep at the Wheel.

The first Convention was held in 1898 in Denver. Since then, the event has evolved into one of agriculture’s premier annual conventions, enthusiastically anticipated by cattle industry members and those who interact with them.

Business The Opening General Session will feature internationally-recognized graffiti artist and #1 best-selling business author Erik Wahl. General Session II will feature Bret Baier, host of FOX News’ Special Report. Plus, get the latest industry news through forum updates and committee meetings.

The NCBA Trade Show now has more than 300 exhibitors. It has recently been recognized as one of the top 25 fastest-growing trade shows in the United States.

Education Celebrating more than 21 years of worldclass education, the Cattlemen’s College line-up is set to deliver again in San Antonio.

 Open to All Registered Attendees First Time Attendees encouraged to attend Ticketed Event Invitation Required

Registration Brochure

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  $575 - Full Registration Fee for Members Includes: A ticket to the Cowboy Comedy Club and Mustache Bash After-Party Admission to the Nothin’ But Texas Party Opening General Session CattleFax Outlook Seminar Best of Beef Awards Breakfast General Session II Three-day admission to the NCBA Trade Show Two lunches in the Trade Show Three Trade Show receptions (with hors d’oeuvres/beverages) Wednesday Thursday Friday Refreshment breaks Input into industry business and committee meetings Deep discounts on Cattlemen’s College Value of Annual Convention & NCBA Trade Show Events: $780 Actual Cost of Annual Convention & NCBA Trade Show: $575 (Total member savings = $205) The actual experience of being there: PRICELESS

Registration Brochure

  The Cattlemen’s Beef Promotion and Research Board (CBB) administers the national Beef Checkoff Program, subject to USDA approval and in coordination with the Federation of State Beef Councils and Qualified State Beef Councils nationwide. During the 2015 winter meeting, Beef Board members will review and evaluate the progress of current checkoff-funded promotion, education, research and information programs aimed at maintaining strong consumer acceptance of, and preference for beef and beef products. Checkoff committees also will begin setting goals for checkoff programs in FY 2016, which begins October 1, 2015. Beef Board members will elect 2015 officers, including chairman, vice chairman and secretary/treasurer, as well as members of the Beef Board Executive Committee and the Beef Promotion Operating Committee for the coming year. The Beef Board welcomes all producers and importers who pay the checkoff to attend CBB and joint checkoff committee meetings at no cost, to observe and participate in the decision-making process for their beef checkoff.

Registration Brochure

Wednesday, February 4

2:00pm - 4:00pm ...................... Opening General Session"The Art of Vision"

Thursday, February 5

10:00am - 12:30pm............................. Beef Demand: Understanding Beef's Consumer and Checkoff Programs 12:45pm - 2:00pm ............................................................. CBB Luncheon 3:00pm - 5:00pm ..................................................... CBB Audit Committee 3:30pm - 6:00pm ................................Joint Evaluation Advisory Committee 4:30pm - 6:00pm .................. CBB Producer Communications Working Group

Friday, February 6

7:00am - 9:00am .................................................... Best of Beef Breakfast 9:30am - 11:00am ............... General Session II: The Obama Administration, Congress and a Look at Politics in America 12:30pm - 6:00pm .................................................Checkoff & NCBA Policy Subcommittee & Committee Meetings 5:00pm - 6:30 pm ...............................................CBB Executive Committee

Saturday, February 7

7:30am - 9:30am .................................................. Cattlemen's Beef Board

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Please note ANCW meetings run Tuesday-Friday.

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Tuesday, February 3

An American National CattleWoman is a strong, enthusiastic woman, willing to stand up for what she believes in. She is equally at home on a ranch, in a meeting, at a social function, or a legislative venue. She is not necessarily a farm or ranch woman, but she is someone who strongly supports the cattle industry and America's agricultural heritage through education and promotion.

8:45am - 9:15am .................................... Focus Session: Beef Promotion/ Youth Development

Committee Meeting Days

February 3 & 4

Join fellow cattlewomen in committee and working group meetings related to membership, beef promotion, youth development and legislation. You will hear all the details of what ANCW is doing for the beef industry and you can share YOUR ideas for future beef promotion and membership growth initiatives!

ANCW General Membership Meeting February 5 2:00pm - 4:00pm

All ANCW members are encouraged to attend the general membership meeting to celebrate ANCW successes, to find out who will be named the CattleWoman of the Year and to vote on important organization business.

ANCW President’s Reception February 5 6:30pm - 7:30pm

Join in a tribute to incoming ANCW President Melanie Fowle from California as she takes the reins as ANCW’s newest President. Sponsored by

Melanie Fowle

California Cattlemen’s Association California Cattlewomen Jean Barton Karen Sweet Christyn Mathis Kristy Lage

Collegiate Leadership Roundtable February 6 11:00am - 12:00pm

Florida Cattlewomen Marcia Callaway Lauren Scheller Adele Bartholomew Judy and John Ahmann Siskiyou County Cattlewomen Powder River SelectForce, Inc.

Sponsored by SelectForce, Inc.

Beef industry leaders from a variety of organizations will be on hand to interact with collegiate cattlemen and women who’d like to explore the wide world of leadership. What does effective leadership look like in the 21st century? What pitfalls can emerging leaders avoid? How can you help lead others to move in a common direction for the betterment of the beef community? Join us as we journey through these topics and much more at the second annual Collegiate Leadership Roundtable, and remember…Leadership doesn’t always mean being the “boss.” The Employment Screening Professionals

8:00am - 8:30am .................................................Opening ANCW Session

9:30am - 10:30am ..................................................Retail Working Group NBAP Working Group 10:45am - 11:45am....................................Campus Events Working Group Metro Cooking Working Group ANCW Foundation 1:30pm - 2:30 pm ............................ Consumer Youth K-12 Working Group Membership & Communications Committee 2:45pm - 3:45pm ............................Junior & Collegiate CW Working Group Bylaws/P&P/Resolutions Committee 4:00pm - 5:00pm ................. Social Media/Online Advocacy Working Group Combined Ways & Means and ANCW Foundation

Wednesday, February 4

7:45am - 8:00am ..................................................Focus Area Committee: Beef Promotion and Youth Development 8:00am - 9:00am ............................................. Focus Session: Legislation (All Legislative WGs to meet at this time) 9:15am - 10:45 am .....................................................President's Council 11:00am - 12:30pm........................................ ANCW Executive Committee 12:30pm - 2:00pm ........................................... Past President’s Luncheon

Thursday, February 5

8:00am - 9:00am ...............................................ANCW Board of Directors 9:15am - 11:15am ....................................................... ANCW Workshop 2:00pm - 4:00pm ...............................ANCW General Membership Meeting 6:30pm - 7:30pm .......................................... ANCW President's Reception

Friday, Feb 6

8:00am - 9:00am .................................. 2015 ANCW Executive Committee 11:00am - 12:00pm................................Collegiate Leadership Roundtable

Registration Brochure

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Tuesday, February 3

7:00am - 6:30pm .................................................................................... Registration Open 8:00am - 8:30am .............................................................................ANCW Opening Session 8:45am - 9:15am ........................ ANCW Focus Session - Beef Promotion & Youth Development 9:30am - 10:30am ....................................................................ANCW Retail Working Group 9:30am - 10:30am ..........................ANCW National Beef Ambassador Program Working Group 10:45am - 11:45am ..................................................... ANCW Campus Events Working Group 10:45am - 11:45am ......................................................ANCW Metro Cooking Working Group 10:45am - 11:45am ....................................................................ANCW Foundation Meeting 1:00pm - 4:00pm ........................................................................NCBA BQA Producer Forum 1:30pm - 2:30pm ............................................... ANCW Consumer Youth K-12 Working Group 1:30pm - 2:30pm ....................................... ANCW Membership & Communications Committee 2:00pm - 5:00pm .......................................................................................................................... NCBA Allied Industry Council & Product Council Meeting 2:45pm - 3:45pm ...........................................................................................................................ANCW Junior & Collegiate CattleWomen Working Group 2:45pm - 3:45pm ................................................................................................................. ANCW By-Laws, Policies & Procedures, Resolutions Committee 4:00pm - 5:00pm ............................................................................................................................ANCW Social Media & Online Advocacy Working Group 4:00pm - 5:00pm ................................................................................................................. ANCW Combined Ways & Means & ANCW Foundation Meeting 4:00pm - 8:00pm .................................................................................................................Cattlemen's College: Hands-On Sessions & Kick-Off Reception 4:00pm - 7:00pm ...................................................................................................................................................................NCBA Executive Committee

(Tentative-Subject to Change) Registration, most meetings and the NCBA Trade Show will take place at the Henry B. Gonzalez Convention Center, 200 East Market Street, San Antonio. All meetings are open to registered attendees. Some events require the purchase of tickets to attend.

Wednesday, February 4

6:00am - 7:00pm ............................................................................................................................................................................... Registration Open 7:00am - 1:30pm .......................................................................................................................................NCBA Cattlemen's College Programs and Lunch 7:45am - 8:00am ........................................................................................................ANCW Focus Area Committee: Beef Promotion & Youth Development 8:00am - 9:00am ......................................................................................................................................................... ANCW Focus Session - Legislation 9:15am - 10:45am ...................................................................................................................................................................ANCW President's Council 10:00am - 12:00pm............................................................................................................................... NCBA-PAC Meeting and Election Recap & Analysis 11:00am - 12:30pm............................................................................................................................................................... ANCW Executive Committee 11:00am - 12:30pm................................................................................................................................Joint Market Research-Consumer Insights Session 1:00pm - 1:45pm ......................................................................................................................................... NCBA New Member & First-Timer Orientation 2:00pm - 4:00pm ..........................................................................................................................................Opening General Session: "The Art of Vision" 4:00pm - 8:00pm ................................................................................................................................................... NCBA Trade Show Welcome Reception 8:00pm - 9:00pm ...........................................................................................................................................................NCBA Young Beef Leaders Social 8:00pm - 11:00pm ........................................................................................................................................................................YCC Alumni Reception

Thursday, February 5

6:00am - 5:00pm ............................................................................................................................................................................... Registration Open 7:30am - 9:30am ............................................................................................................... CattleFax 2015 U.S. & Global Protein & Grain Outlook Seminar 8:00am - 9:00am ..........................................................................................................................................................ANCW Board of Directors Meeting 9:00am - 6:00pm ....................................................................................................................................................................... NCBA Trade Show Open 9:15am - 11:15am ............................................................................................................................................................................... ANCW Workshop

Registration Brochure

 9:45am - 12:30pm ......................................................................................................................NCBA Emerging Health & Research Issues Working Group 10:00am - 12:30pm......................................................................................................Beef Demand: Understanding Beef's Consumer & Checkoff Programs 10:30am - 11:30am...........................................................................................................................................................................NCBA Policy Forum 11:00am - 4:00pm ....................................................................................................................................CattleFax Board of Directors Meeting and Lunch 11:45am - 1:00pm .............................................................................................................................................................NCBA Membership Committee 12:45pm - 2:00pm ...................................................................................................................................................................................CBB Luncheon 1:00pm - 4:00pm .........................................................................................................................................................NCBA Livestock Marketing Council 2:00pm - 3:00pm .......................................................................................................................................................................NCBA Federation Forum 2:00pm - 4:00pm .........................................................................................................................................ANCW General Membership Business Meeting 2:15pm - 5:00pm ............................................................................................................................... NCBA Beef Cattle Herd Security/BVD Working Group 3:00pm - 4:30pm ....................................................................................................................................................CATL Fund Board of Directors Meeting 3:00pm - 5:00pm ...........................................................................................................................................................................CBB Audit Committee 3:30pm - 6:00pm ..................................................................................................................................................... Joint Evaluation Advisory Committee 4:00pm - 6:00pm .................................................................................................................................................................NCBA Trade Show Reception 4:30pm - 6:00pm ........................................................................................................................................CBB Producer Communications Working Group 5:00pm - 6:30pm ...........................................................................................................................................................NCBA Regional Caucus Meetings 5:30pm - 8:30pm ..................................................................................................................................... CattleFax Board of Directors Reception & Dinner 6:00pm - 7:30pm ......................................................................................................................................NCBA Beef Quality Assurance Awards Reception 6:00pm - 7:30pm ...................................................................................................................................NCF Environmental Stewardship Award Reception 6:30pm - 7:30pm ...................................................................................................................................................... ANCW Officer Installation Reception 7:00pm - 10:00pm ......................................................................................................................................................................Nothin' But Texas Party

Friday, February 6

6:00am - 4:00pm ............................................................................................................................................................................... Registration Open 7:00am - 9:00am ......................................................................................................................................................................... Best of Beef Breakfast 8:00am - 9:00am ......................................................................................................................................................... ANCW 2015 Executive Committee 9:00am - 5:00pm ....................................................................................................................................................................... NCBA Trade Show Open 9:30am - 11:00am ..................................................................... General Session II: "The Obama Administration, Congress and a Look at Politics in America" 11:00am - 12:00pm.............................................................................................................................................ANCW Collegiate Leadership Roundtable 11:15am - 12:15pm.......................................................................................................................................................................NCF Board of Trustees 12:30pm - 6:00pm ................................................................................................................Checkoff & NCBA Policy Subcommittee & Committee Meetings 3:00pm - 5:00pm .................................................................................................................................................................NCBA Trade Show Reception 5:00pm - 6:30pm .....................................................................................................................................................................CBB Executive Committee 5:00pm - 7:00pm ...................................................................................................................................................... NCBA-PAC Reception & Live Auction 8:00pm - 1:00am ................................................................................................................................. Cowboy Comedy Club & Mustache Bash After-Party

Saturday, February 7

7:30am - 9:30am ........................................................................................................................................................................Cattlemen's Beef Board 8:00am - 11:00am ........................................................................................................................................................ NCBA Board of Directors Meeting

Registration Brochure

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Lunch and live music provided every day of the Trade Show in the Chuck Wagon Café. That’s not all… Nacho Ordinary Party – it’s a Fiesta Wednesday, February 4 4:00pm - 8:00pm Nacho Ordinary Party - Fajitas, Margaritas, salt and lime, that’s right it’s Fiesta time. Kick off the 2015 NCBA Trade Show with a Texas Fiesta. Sponsored by MICRO, co-sponsored by Farm Credit, New Holland and Certified Angus Beef

Texas Uncorked – a Texas Wine Reception Thursday, February 5 4:00pm - 6:00pm Enjoy a wine walk through the Trade Show sampling some great Texas wines. Texas Tapped – a Texas Beer Reception Friday, February 6 3:00pm - 5:00pm Enjoy some tasty Texas beer on tap in the Trade Show.

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Wednesday, February 4

The NCBA Trade Show is the largest Thursday, February 5 show for anyone in the 9:00am - 6:00pm beef cattle business. Friday, February 6 Whether you are looking 9:00am - 5:00pm for new equipment, the latest in technology, fencin g supplies or pharmaceuticals, this is the on e show you can’t afford to miss. The 2015 sho w will have over Education in the 300 companies encompassing 250,000 square feet of exhibit space, that’s alm NCBA Trade Show ost 6 acres! In addition to all of the Trade Sh – Learning Lounge ow exhibitors, attendees will have the opportu NCBA Trade Show presents the NCBA nity to see live cattle-handling demonstration Learning Lounge. These 30-minute s and cutting edge educational sessions right on “lightning sessions” will offer busy the show floor. attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on technology education in a small intimate theater-like setting right on the Trade Show floor.

4:00pm - 8:00pm

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Demonstration Arena

This area will feature NCBA’s Beef Quality Assurance program Stockmanship & Stewardship. These sessions will teach handling methods that improve gathering, penning, chute work and hauling on horseback. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions show how cattlemen can actually shape consumers perception of beef. Other topics include how the principles presented have a significant economic — as well as "quality of life" — benefit when applied in a cattle enterprise. Cattle handling experts Curt Pate and Ron Gill will teach each of these informative sessions. New for 2015! Efficient, Low Stress Cattle Handling with Stock Dogs! Wednesday, February 4th only. Don’t miss this entertaining and educational session presented by the National Cattle Dog Association.

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Registration Brochure

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 Cattle Barn

Cattlemen to Cattlemen Behind the Scenes

Sponsored by Tarter Farm and Ranch

New this year, we will feature the “Cattle Barn.” From across the U.S. and Texas, many beef breeds will come to the NCBA Trade Show. The breed associations will bring in animals to showcase their breed. Cattle will be on display in the “Cattle Barn” during Trade Show hours. Stop by to learn about the economic advantages or improvements these breeds could offer to your beef operation.

Here’s your chance to see what goes on behind the scenes when the camera starts rolling to make NCBA’s Cattlemen to Cattlemen show. Get a backstage view of the control room and what goes on in the making of an episode.

NCBA Trade Show Exhibits include: • • • • • •

Animal Health Products Animal Identification Breeders Buildings Chutes Consulting Services

• Equipment • Feed Additives & Accessories • Feedlots • Finance & Insurance • Furniture

• Government Agencies • Hay Equipment & Accessories • Herd Management • Industry Associations • Irrigation

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Marketers Publications Ranches Real Estate Retail Scales

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Seed Products Software Trailers Veterinary Services Weed/Pest Control Western Art

For a complete list of exhibitors and to plan your Trade Show schedule, visit www.beefusa.org.

he one “This is t we can’t show that miss. We afford to ard to it look forw r!” every yea de – 2014 Tra ndee Show Atte

Interested in becoming an exhibitor?

Contact: Kristin Torres (303) 850-3335, ktorres@beef.org or Lorie Liddicoat (303) 850-3330, lliddicoat@beef.org.

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Registration Brochure

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NCBA is promoting youth in agriculture and the National FFA Organization (FFA) with the second annual FFA Day at the National Cattlemen’s Beef Association Trade Show on Friday, February 6, during the Cattle Industry Convention.

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Friday, February 6 9:30am – 11:00am Tom Field, Moderator, University of Nebraska Free enterprise is the solution to restarting America’s economic engine and agriculture is the new frontier both domestically and abroad. Innovation, entrepreneurship, and American ingenuity applied to agriculture will ultimately create wealth, stronger communities, and healthier landscapes. Renaissance in the Heartland will inspire and challenge attendees to tackle the challenge of feeding humanity, building enterprises, and creating jobs in pursuit of the American dream. • Beef Quality Assurance training designed specifically for youth • Over 300 exhibitoring companies • Education sessions on the Trade Show floor

This is a great opportunity for all FFA members to attend the Cattle Industry Trade Show at a significantly discounted rate of $30 per person.

Registration Brochure

NCBA

 PAC

For more than 20 years, the National Cattlemen’s Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers the access and visibility the industry needs to have its voice heard on Capitol Hill.

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Come help support the NCBA Political Education Fund by bidding on numerous unique and limited gifts, prints, hunts and trips. All auction funds help support NCBA’s engagement in the political campaign process.

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Friday, February 6 • $50.00 5:00pm – 7:00pm Sponsored by New Holland Bids, beverages and brisket tacos – It’s time to party to support the PAC! You’ll never know who is going to make a surprise appearance at the party. Will it be a celebrity? A big name Politician? Stop by the Tequila and Tacos Pre-Party and check things out. All proceeds go to support the NCBA PAC in Washington, DC! Join your fellow attendees for this fun surprise party before the Cowboy Comedy Club! • • • •

Live & silent auctions with exciting, high end lots! Tequila tasting Tacos and munchies to get you through the night You’ll never guess who’s coming to the party!

Don’t miss this fun new event!

"Have you ever wish ed you could have an impact on the future of the U.S . beef cat tl e industry? Contributin g to the NCB A PAC give s you that opportunit y. Do your p art to preserve the future of the bee f industry !" – St e v e F o gelsong, past NCBA President

Interested in donating?

Contact: Anna Lee (202) 879-9129, alee@beef.org

Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals.

Registration Brochure

 Tuesday, February 3 4:00pm-6:00pm

Feeding to Increase Efficiencies

6:30pm-8:00pm

Carcass Evaluation (Carcass Trailer)

Cattlemen's College Texas BBQ Welcome Reception

Wednesday, February 4 Opening General Session, Walmart Corporation—Walmart's Vision for U.S. Beef Scott Neal, Sr. VP, Produce, Meat & Seafood

7:00am-8:00am

Cattlemen’s College Classes The Future of Beef Production

Animal & Ranch Management

Business

Wednesday 8:15am9:15am

Understanding the Economics of Herd Rebuilding

Outlook for Newer Reproductive Strategies

Grass Finished vs. Conventional Cattle Production

Wednesday 9:30am10:30am

Developing a Grazing Management Plan for Rebuilding the Herd

Genetics to Fit Differing Environments

Class Type

Wednesday 10:45am11:45am

Wednesday 12:00pm1:30pm

Rebuilding the Nations Cow-herd

Customer Relations

The Vision of Young Cattlemen

Keeping the Beef Story Alive

Panel Discussion: Why are the Export Markets for Beef so Valuable?

Confident Cooking with Beef

A MultiDimensional Approach to Cattle Business Management: Balancing Work and Life

Generational Transfer: How do we Pass on the Ranch to the Kids?

Wealth Developing a Management: Healthier, More Protecting Profitable Calf Profits

Role of Ground Beef in Today’s Market

Future of Cattle Ethical The Veterinary Feeding with Treatment for Feed Directive: Declining U.S. the Prevention Future Use of Cowherd of Disease Antibiotics

Land and Water Rights Issues in the U.S.

The Science of Grilling Beef

Working with Family for Generational Success

Management or Leadership: How do you Tell the Difference?

Succession Planning II

Telling the Beef Story

Cattlemen's College Lunch "Why it's a Great Time to be in the Beef Business" with Max Armstrong

Registration Brochure

Feeding to Increase the Quality, Consistency and Competitiveness from Market Cows

 Opening General Session

7:00am - 8:00am

4:00pm - 6:00pm

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     Join your fe llow Cattlem en's College ate ndees for a sam pling of Tex as BBQ at th e Cattlemen’s College We lc ome Reception, sp onWso re d O R L D C b L A y S ZoSeEtiDs,UCA Tuesday, Feb TION ruary 3 6:30pm-8:0 0pm.

Keynote Address:Scott Neal, Senior VP, Produce, Meat & Seafood for Walmart With more than 11,000 stores and 2 million employees worldwide, Walmart is the planet’s largest retailer and carries significant clout with consumers. With that clout comes tremendous responsibility, of course. Scott Neal, Senior Vice President of Produce, Meat and Seafood for Walmart, will address how his organization perceives increasing beef prices, expanding exports, increased focus on sustainability, world-wide growth – as well as how today’s Walmart customers view beef.

Scott Neal

Session 1 8:15am - 9:15am Understanding the Economics of Herd Rebuilding

Derrell Peel, Oklahoma State University This course will describe the multiple reasons the nation’s cowherd has dropped to levels not seen in 60 years. It will provide a comparison of the profitability of calves vs. crops, changes in the use of pasture land, comparison of demand and consumption, how government programs influence herd rebuilding, where cowherd expansion will be located, and who will be retaining heifers to rebuild the cowherd.

Outlook for the Newer Reproductive Strategies

George Seidel, Colorado State University If you have an interest in improving the reproductive efficiency of your cowherd, this is a class for you. One of the nations most respected beef cattle reproductive physiologists will discuss cloning, transgenics, in vitro fertilization, genotyping embryos and checking cattle for euploidy, and sexing sperm.

Grass Finished vs. Traditional Cattle: Reasons for Each

Darrell Wood and Darrell Sweet, California Two successful ranchers from California discuss why they have chosen different production systems: Natural and Traditional. Learn about the challenges, the opportunities and profit potential of each system.

Why are the Export Markets for Beef so Valuable? – Panel Discussion

Jay Theiler, AgriBeef; Larry Corah, Certified Angus Beef; and Paul Clayton, U.S. Meat Export Federation Three export authorities will discuss the types of cattle that produce exportable beef, the high value cuts most in demand outside this country and the beef variety meats that are valued overseas. Also to be discussed: What factors make up the drop credit and what drives its value? How will currency exchange rates and governmental/political issues challenge the growing international market?

Registration Brochure

Gary Smith, Keith Belk, Daryl Tatum, Dale Woerner, Colorado State University This hands-on class will help the attendee improve the quality, consistency and competitiveness of beef produced from market cows; identify production practices that improve the value of market cows; determine the effects of varying levels of supplemental feeding; recognize the differences between different types of cows; and learn value concepts at the feedlot, packing plant and retail levels. The class will be moderated by Gary Smith.

LEARN

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Sponsored by Zoetis Heads Up. Here come stimulating and thought-provoking sessions that can help generate high returns for your operation. Join us to find out why year after year, Cattlemen’s College is the cattleman’s number one resource for education and profit-building advice. You must be registered for Cattlemen’s College to attend. Prices include Tuesday sessions and reception, Wednesday sessions and lunch. To attend Cattlemen’s College, you must purchase a Full 4-Day registration or a One-Day: Wednesday registration. • Cattlemen’s College................................................................... $195.00 • Student Cattlemen’s College.........................................................$80.00 All Cattlemen's College sessions will be recorded. Please visit www.beefusa.org following Convention for session details.

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 Session 1 8:15am - 9:15am Continued Confident Cooking with Beef

Laura Hagen, Wendy Neuman, National Cattlemen's Beef Association Gain a better understanding of the challenges consumers face working with beef in the kitchen and what the Beef Checkoff is doing to provide solutions. Topics will include selecting different cuts of beef, defrosting ground beef and preparing beef dishes using the proper cooking methods to ensure optimal beef eating experiences.

A Multi-Dimensional Approach to Cattle Business Management: Balancing Work and Life

Robin Falkner, Michael Nichols, Zoetis Strategic and managerial business decisions impact cattle, people, finances and family. This session will address a multi-dimensional approach to cattle business management and the ramifications that business decisions have on the different dimensions of our businesses and our lives.

Generational Transfer: How Do We Pass on the Ranch to the Kids (or should we?)

George Haynes, Montana State University Promises are spoken and broken, facts are assumed, habits are hardened…and pretty soon we’ve got family fighting. How do you continue to honor the legacy and heritage created through the work of generations? This class helps prepare for transfer of ownership of the ranch to the next generation. Among key topics: Handing over ranch decision-making roles; meeting demands of family members, owners, and ranch employees; and allowing the next generation to put their “stamp” on the business.

Session 2 9:30am - 10:30am Developing a Grazing Management Plan for Rebuilding the Herd

Ted McCollum, Texas A&M University Taught by one of the nation’s most respected beef cattle educators, this class will focus on production planning and estimating forage and nutrient requirements across the production year; identifying and filling gaps in forage production and nutritional value; forage complementarity; and forage types and roles in a forage system.

Genetics to Fit Differing Environments

Matt Spangler, University of Nebraska, Lincoln The program will focus on decision support and the merger of genetic selection tools under different production environments and marketing objectives. It will summarize the current state of bull selection and determine where as an industry we need to be. The program will also provide information on the development of tools that allow producers to select the bulls and breeds – and combinations of breeds – that fit individual circumstances in a simple, easy form.

Registration Brochure

Developing a Healthier, More Profitable Calf

Mark Hilton, Purdue University In this session one of the nation’s premier extension veterinarians will provide insight into saving more calves and increasing weaning percentages. Specific topics and tips to be covered include: Proper pre-calving nutrition and vaccination of the dam; optimum calving environment; maximizing colostrum intake; and enhancing marketing of calves.

Wealth Management: Protecting Profits

Larry Kopsa, Kopsa Otte; Homer Buell, Nebraska Rancher In this session a well-known rancher and a respected CPA join forces to discuss wealth management and where it makes sense to put funds. Larry Kopsa will describe how to keep Uncle Sam out of your pocket, costly mistakes people make in good years, and new tax laws that impact agriculture. Homer Buell will follow with information on giving back to our communities, which are facing hard times, just as farmers and ranchers have in the past.

Role of Ground Beef in Today’s Market

John Lundeen, National Cattlemen's Beef Association; Tom Brink, Brink Consulting In this session learn about the ongoing growth of ground beef, the longer term trend toward leaner ground beef products, plus what consumers love about – and how they use – the product. The program will also address what the market says about value, where to direct resources in satisfying consumer demand, the best value for young animals, the economics of excess capacity, and understanding how packers work to maximize carcass value.

Succession Planning II

Dick Wittman, Wittman Farms, Lapwai, Idaho Failure to dig into crucial conversations about business ownership and management governance, not economic issues, is often the reason family operations dissolve business relationships or fail in their efforts to achieve viable business succession. This seminar tackles a number of sensitive issues related to family business succession. It addresses areas where crucial conversations need to take place and establishes an actionable framework for how to start and finish a transition planning process. It is presented from the viewpoint of a working family farm manager who has also provided family farm business transition consulting for over thirty years.

Working with Family for Generational Success

Kevin & Lydia Yon, Ridge Spring, South Carolina; Brad & Cody Bellah, Throckmorton, Texas A panel discussion on techniques that work to maintain successful relationships on the ranch, including four things first generation cattle producers must have -- priorities, a plan, persistence, and patience. In addition, information on being in the cattle business without "inheriting the ranch", and remembering that people are always watching what you do.

 Session 3 10:45am - 11:45am Future of Cattle Feeding with a Declining U.S. Cow-herd

under and around them? In this session learn more about proposals such as EPA's Waters of the United States rule, which will have an impact on your water use, your private property rights and your success.

Dr. Pete Anderson, Midwest PMS, LLC All segments of the industry need to adapt to serve domestic and global markets. For instance, use of technology and feeding to heavier carcass weights are not only necessary for the industry, but most profitable for individual producers. Cattle feeders must consider quality, quantity and efficiency in order to maximize revenue per animal. In this session learn how the industry is rapidly changing in these areas.

The Science of Grilling Beef

Jeff Savell, Texas A&M University; Kevin Kolman, Weber-Stephen Products LLC Beef is on the minds of cattle producers when they think about grilling, smoking or barbecuing. There are a variety of beef cuts that work for each method of cookery, and understanding the art and science of matching the cut to the cookery method helps ensure maximum enjoyment each time. This will be an interactive class that features the latest tools and techniques for impressing guests with grilling, smoking and barbecuing beef.

Ethical Treatment for the Prevention of Disease

Management or Leadership: How do you tell the difference?

The Veterinary Feed Directive: Future Use of Antibiotics

Land and Water Rights Issues in the United States

Dustin Van Liew, Colin Woodall, National Cattlemen's Beef Association Water plays an integral role in producing beef. And federal agencies create rules and regulations daily that impact our ability to utilize that water. Just what is the role of government in controlling water resources, and the land

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Mike Apley, Kansas State University Will the availability of antibiotics for food animal health become restricted in the next decade? One of the nation’s preeminent authorities on the issue will address this topic as it affects cattle producers, including the latest proposals for antibiotic use in beef production, FDA restrictions on both injectable and water products, and how it will affect the industry over the next 50 years.

Telling the Beef Story

Joe Hansen, Shari Nelson, National Cattlemen's Beef Association Learn about how to develop social media skills. Among topics will be why social listening is important and how it helps to build the digital strategy for important issues management and promotion programs, how the beef industry is using social platforms at the national level, how cattlemen can use and interact with each social platform, and the commitments involved in, and “how-to” of blogging.

WORLD CLASS EDUCATION

Lunch Session: “Why it's a Great Time to be in the Beef Business” Sponsored by Zoetis Lunch Entrée Sponsored by Certified Angus Beef

Max Armstrong

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Rick LaPlante, Triple L Cattle, Powell, Wyoming This is an excellent class for those just starting in the cattle business. LaPlante, who had an almost 20 year successful career with Microsoft, now runs his own cattle company in Wyoming with his wife. In this session he will focus on what leadership is and the differences between leadership and management; why leadership can be a difficult proposition; and how to develop your “leader’s voice” and skills.

Dave Daley, California State University, Chico What is the consumer asking of America’s beef producers? This class will cover the most relevant welfare issues for the beef industry and provide understanding of their impact on animal well-being, production and marketing. Included in the presentation will be how to lose the argument on animal welfare; producer perspectives on animal welfare, major issues confronting beef producers on welfare/rights, and practical – and impractical – solutions for the next decade.

12:30pm - 1:30pm

Guest Speaker Max Armstrong Summarizing the implications of Cattlemen’s College session information for producers will be Max Armstrong, one of America’s most widely recognized and highly regarded agricultural journalists. Max currently co-hosts the television show This Week in AgriBusiness, which is seen across the United States every week, and also helps host a weekly hour-long ag program on Chicago’s WGN. In his nearly 40 years in the ag broadcasting, Max has been seen and heard by millions of farmers, ranchers and consumers.

Registration Brochure

  “The Art of Vision” Wednesday, February 4

2:00pm - 4:00pm

Sponsored by Boehringer Ingelheim Vetmedica Inc.

The Opening General Session officialy kicks off the 2015 Cattle Industry Convention with a twist. Redefining the term “keynote speaker,” internationally-recognized graffiti artist and best-selling business author Erik Wahl will captivate you, pulling from his history as both a business strategist and an artist to help make you more creative, innovative and profitable. Wahl uses paintings done while on stage as visual metaphors for his messages, which highlight profitability through innovations and superior levels of performance. In the past 10 years, he has shared his incredible message with some of the largest and most influential companies in the world, leaving behind his prized artwork as a reminder of his passion for breakthrough thinking. Erik Wahl

Through his entertaining and highly practical program, Wahl will uncover new ways to help you and your employees become better storytellers for your company and your industry. Don’t miss this incredible speaker!

uivalent of calling the eq e th is r ke ea sp r he ot an hl Wa “To call Erik Mona Lisa another painting.” ce. He captured everyone’s en er nf co e tir en r ou of ht lig gh “Erik Wahl was the hi w dimension to the usual ne e ol wh a d de ad d an ity tiv ea imagination with his cr s a complete knockout!” wa ale fin tic tis ar s hi ion nt me to motivational message. Not

d over 100 of the most re hi s ha ub Cl s er fic Of ive ut ec “Over the past 10 years, the Ex ose years, I don’t th l al In . ica er Am e at or rp co ut respected speakers througho ible accolades that you did.” ed cr in e th ng ivi ce re er ev r ke ea recall any sp

Registration Brochure

  Thursday, February 5

7:30am - 9:30am

Sponsored by Purina Animal Nutrition, LLC and Zoetis

Prices for all classes of cattle set record highs in 2014. Will the higher trend continue in 2015? The international market has stayed strong in spite of record high prices around the world and U.S. beef continues to be in demand by more countries. Will the pressure of beef demand, tested by high prices and increasing amounts of competitive protein, spill over to cattle prices moving ahead?

"This session is always one of the most well — attended at convention — For good reason." 2014 Attendee

Expansion looms due to more favorable weather conditions as well as record profits. Dr. Art Douglas will forecast if weather conditions will continue to be favorable for both expansion of the beef herd as well as for another bumper grain crop. Randy Blach

While volatility is a way of life, the more information you can obtain starting the new year increases the chances of successful cattle marketing and maximizing profit potential.

Dr. Art Douglas

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“The Obama Administration, Congress and a Look at Politics in America” Friday, February 6 9:30am - 11:00am Sponsored by Bayer Animal Health

Bret Baier

Join us for an inspiring session with keynote speaker Bret Baier, a highly acclaimed journalist and host of FOX News’ Special Report with Bret Baier. Baier is plugged into all of the major issues and players on the national political scene. With humor and insight, Baier will share exclusive, poignant and up-to-the minute analysis on what’s going on at the White House and Capitol Hill. Baier’s book, Special Heart: One Family's Journey of Faith, Hope, Courage & Love chronicles his son Paul Baier's brave journey since being born in 2007 with five congenital heart defects. Three open-heart surgeries and seven angioplasties later, Paul's example of courage and resilience has served to transform Baier and his wife Amy's beliefs about what matters most in life - totally reshaping their definitions of character, faith, hope, courage and love. (All of Baier’s speaking fees and proceeds from his book are donated to various non-profit organizations involved in pediatric heart disease research and treatment.)

Registration Brochure

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8:00pm - 11:00pm (Invitation Only)

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Wednesday, February 4

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2014

Sponsored by Elanco Animal Health, JBS, JBS Five Rivers and John Deere

Calling all YCC Alumni! Join your fellow cattlemen in San Antonio to celebrate 35 years of this great program! CON E FERENC Reminisce with your fellow classmates about your life-changing YCC experience and enjoy music and great food. All Young Cattlemen’s Conference alumni are invited to attend and catch up with your fellow classmates and all former participants.

 Thursday, February 5

6:00pm - 7:30pm

Sponsored by Dow AgroSciences, LLC, USDA Natural Resource Conservation Service, U.S. Fish and Wildlife Services, National Cattlemen’s Foundation and National Cattlemen’s Beef Association

Help us celebrate the 24th Annual Environmental Stewardship Award regional winners! Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year’s cattle ranches voted as the best in their region and help congratulate the 2015 top winner.

 Thursday, February 5

7:00pm - 10:00pm

Ticket Price: $75.00 per person • One ticket will be included with Full 4-day and One Day: Thursday registrations. Sponsored by Central Life Sciences

Experience the Lone Star State in all of its glory at the Nothin’ But Texas Party. Complete with local Texas fare and ice-cold Shiner Bock, the night will be full of sounds of Waylon and Willie and the boys, along with fun backyard games, situated outside the Convention Center along the River Walk. Unwind & celebrate a great day of meetings with your fellow cattlemen.

 Friday, February 6

7:00am - 9:00am

Ticket Price: $40.00 per person One ticket will be included with Full 4-day and One Day: Friday registrations. Sponsored by Rabo AgriFinance and Merial

The Best of Beef Awards Breakfast is our chance to honor the cattlemen and women, and cattle industry partners who go above and beyond to put our industry’s best foot forward. Help us recognize these men and women for their outstanding service, dedication and commitment to beef. Back by popular demand, the awards ceremony will again be emceed by Russell Nemetz, a National Association of Farm Broadcasting award winner with Northern Ag Network in Billings, Montana. Russell takes great pride in being one of agriculture’s biggest advocates. His radio broadcasts are heard across Montana, Wyoming, and North and South Dakota, and his television broadcasts are seen statewide on CBS affiliates in Montana and NBC affiliates in Wyoming.

Registration Brochure

   

Thursday, February 5 9:00am - 11:00am 12:00pm - 2:00pm Come see what all the buzz has been about! Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food we eat. Farmland takes an intimate look at the lives of six farmers and ranchers in their ‘20s, all of whom are now responsible for running their farming business, including sixth generation cattle rancher, Brad Bellah, from Throckmorton, Texas. Through this film from award-winning director, James Moll, you’ll step inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers. Learn about their high-risk/high reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve. Watch the trailer to catch a glimpse of stories shared during Moll's interviews and learn more at www.FarmlandFilm.com. This film has been shown in theaters around the country, including at major film festivals. Now it’s your turn to see this important documentary, alongside your family and friends and learn more about how it will continue to be rolled out to consumer audiences around the country. The Farmland movie will be playing during the convention on Thursday, February 5 from 9:00am-11:00am and from 12:00pm-2:00pm in the Lila Cockrell Theatre. Bring your family, friends and colleagues to see this important documentary.

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Friday, February 6 8:00pm - 10:00pm Ticket Price: $90.00 One ticket will be included with Full 4-Day and One-Day: Friday registrations Sponsored by Bayer Animal Health

Convention attendees will be entertained by one of the funniest, most successful comedians in the country — Mr. Jeff Foxworthy. Jeff’s famous line “You might be a redneck if...” will keep attendees in stitches as we close out the 2015 Convention.

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Friday, February 6 10:00 pm til Real Late Sponsored by Bayer Animal Health

Grab a "stashe" and join the bash! Following the Comedy Club attendees will have a chance to dance the night away to the classic country swing dance band Asleep at the Wheel at the Mustache Bash After-Party.

This event promises to be a funny grand finale to a great Convention!

Registration Brochure

  Wednesday, February 4 Sponsored by Covidien

1:00pm - 1:45pm

Open to all NCBA New Members and First Time Convention Attendees Plan to attend this session, where you’ll meet NCBA officers as well as NCBA Top Hand Club members who will share the who, what, when and where of being a new member to NCBA, as well as how to get the most benefit from attending your first convention.

 ’  Thursday, February 5

10:00am - 12:30pm

Convention goers will want to attend this session to learn what drives consumer beef demand and how the checkoff supports those efforts. Checkoff committee members (Federation and CBB) will receive information during this session that supports their committee work. A checkoff program update will be provided.

 Thursday, February 5

10:30am - 11:30am

Washington, D.C. staff will provide updates on everything happening in Congress and the Administration that impacts your operation – including results of the 2014 elections. We will also discuss the latest on Country-ofOrigin Labeling, pending international trade deals, the EPA’s Waters of the U.S. proposal, and issues impacting Public Lands permitees.

 Thursday, February 5

2:00pm - 3:00pm

All are invited to attend this session where discussion will center on the 45 state beef councils that collectively comprise the Federation of State Beef Councils, the checkoff division of NCBA. The Forum will focus on checkoff programming and how state and national organizations work together for efficiency and effectiveness.

 Thursday, February 5

5:00pm - 6:30pm

Meet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

  Friday, February 6

12:30pm - 2:30pm

Checkoff committee and subcommittee meetings are open to everyone. Committee members (CBB and Federation) will be seated at tables, guests are invited to join in the gallery. The meeting focus will be producers setting priorities for 2016 and receiving updates on current checkoff-funded programs. 3:00pm – 3:45pm – Domestic Consumer Preference Committee regroup • All five subcommittees will reconvene to share outcomes and finalize committee priorities. 4:00pm – 4:45pm – All Checkoff Committee regroup • The four checkoff committees will reconvene to report outcomes and priorities for 2016 checkoff programming.

 Friday, February 6

12:30pm - 5:30pm

Your voice counts! Come participate in the decision-making that shapes the issues affecting your operations. In six NCBA Policy Committee meetings you will get the latest on EPA proposals, trade deals, cattle marketing, and Federal lands issues. You must be a committee member to vote in NCBA Policy Committee meetings. If you are interested in becoming a committee member, contact your state cattlemen’s or cattlewomen’s association or state beef council.

 Saturday, February 7