insights - NCCU School of Business Magazine

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Insights is a School of Business magazine that aggregates faculty, student and industry insights gathered throughout the course of the year through programming, outreach, networking, corporate partnerships, research and industry engagement.

AsMESSAGE FROM THE DEAN

Anthony Nelson

we marched toward post-pandemic normalcy in the 2021-2022 academic year, NCCU School of Business’s resilience would be further strengthened as students, faculty, and staff navigated the return to campus, reinstated a number of face-to-face and hybrid activities, and continued to make student re-engagement into campus life a number one priority. Despite an unsettled economy and uncertain job market, students persevered and demonstrated the value of an NCCU School of Business education by securing internships and job opportunities in droves.

Our faculty continued to offer challenging coursework while encouraging student involvement in case competitions to further advance their ability to solve real-world problems. We continued to provide pathways to 4-year degree completion by working with our community college partners, like Wake Technical Community College and Durham Technical Community College to create articulation agreements that encouraged the continuation of scholarly pursuits. We introduced opportunities for students and the community to further enhance their financial acumen by offering a new Certified Financial Planner certificate.

We partnered with industry leaders, like former Dell, Lenovo, and Xerox Senior commercial executive David Schmoock, who introduced the Business Catalyst program which awarded 10 students with scholarship dollars and access to professional development opportunities. We received generous financial contributions to support student success like the $1.5 million Lowe’s corporation contribution and the $500,000 given by the Tidwell family in support and creation of the Isaiah Tidwell Accounting Program. The new School of Business construction is progressing nicely and is anticipated to be completed in 2023.

Last, but certainly not least, we celebrated the reaffirmation of accreditation for the School of Business by the Association to Advance Collegiate Schools of Business (AACSB). We are proud that our efforts to ensure the School of Business is operating within the highest standard of excellence is not only recognized but is given the resources to be strengthen and enhanced. We look forward to soaring to higher heights as we enter the next academic year.

2021-2022 School of Business Highlights

Enrollment

964

FALL 2021 872 SPRING 2022

Lowe’s Contributes to NCCU School of Business

$1.5M

NCCU School of Business Earns Reaffirmation of Accreditation from AACSB

Family Fare Convenience Stores Establishes

$25,000 Endowed Entrepreneurship Program Fund at NCCU

NCCU Students win First Place in Stock Competition in Society for Financial Education & Professional Development, Inc.

NEW FACULTY Dr. Haeyoung Jeong Assistant Professor of Marketing

Dr. Haeyoung Jeong joins the Department as an Assistant Professor of Marketing in August 2021. She received her PhD from Drexel University.

FACULTY HIGHLIGHTS

Dr. Yvette Bonaparte Associate Professor of Marketing

Dr. Bonaparte has been invited to contribute to the Advertising & Society Quarterly journal's Key Concepts in Advertising feature section. She has received an exclusive initiation to attend the Advertising & Society Colloquium at Duke University during this fall She is among 40 invited scholars invited to participate in the Colloquium.

FACULTY HIGHLIGHTS

Dr. Deanne Cranford-Wesley Director of Cybersecurity

Dr. Deanne Cranford-Wesley. Director of Cybersecurity, presented at the Colloquium of Information System Security Conference Education(CISSE) in October. The NCCU Cybercity lab was a sponsor for the conference. This funding was made possible by CISCO. The CISSE 25th annual conference began on Monday, October 5th.

FACULTY HIGHLIGHTS

Dr. Steven Day

Assistant Professor of Strategy & Entrepreneurship

Dr. Steven Day, Assistant Professor of Strategy & Entrepreneurship has had a paper accepted in the Journal of International Business and Economics® (JIBE). In addition, his paper has been accepted for presentation at the IABE-2021 SAN FRANCISCO Online Conference, December 10-12, 2021.

FACULTY HIGHLIGHTS

Dr. Henry McKoy

Entrepreneurship Instructor

Dr. Henry McKoy, Entrepreneurship Instructor, was awarded a 4-year, $400,000 competitive grant from Kauffman Foundation to launch a campus-wide entrepreneurship research fellowship and internship program among 100 students and 12 faculty at NCCU. He has been appointed as the inaugural Director of the Office of State and Community Energy in the Biden Administration.

FACULTY HIGHLIGHTS

Dr. Angela Miles

Associate Professor of Management & Chair of the Department of Business Administration

Dr. Angela Miles, Associate Professor of Management and Chair of the Department of Business Administration at North Carolina Central University, were unanimously approved by the UNC System Board to serve as member of the University of North Carolina Press (UNC Press) Board of Governors.

FEATURE ARTICLE

Being a Business Eagle AthleteRunning the Race: Charles Alex Garcia

eing a student athlete not only requires you to be able to time manage through long practices, difficult training, and intense competitions, but you must be able do so while continuing centralize your studies and career aspirations. Our Business Eagles Athletes not only demonstrate excellence in the classroom but they continue to make a name for themselves in their respective sports. For this feature we talked with Junior, Financial Analytics major, Charles Garcia about his journey as a business eagle

Tell me a little about you. Where are you from?

I am a Junior, financial analytics student from Charlotte, North Carolina. I attended Cox Mill High School where I also was an honors student and student-athlete.

What spurred your interest in NCCU?

NCCU felt like home. Everyone was very welcoming and polite. The family culture was a huge thing for me, and Central felt like family. I have always been interested in Business Administration, and Central has an exceptional business school which made my decision even easier.

What spurred your interest in track and field?

I started running track and field seriously in the 7th grade at Harris Road Middle School, located in Concord, NC.

Previously, I ran for a recreational team for 1-2 years when I was around 11 years old. I started running track because my mother’s coworker suggested that I give the sport a shot since I was very energetic and loved to run around all day. My mother’s coworker was the recreational team’s coach that I started my track journey on. From there, my love for the sport grew every moment. Running became my peace, gave me a sense of identity, and taught me many life lessons which I still go by today.

I see that you are a Financial Analytics major, why are you interested in that field of study?

Coming into Central, I knew that I wanted to do something related to Business. Out of all the concentrations that Central offered, Financial Analytics was the one that stook out to me. The interest of wanting to further my knowledge and helping people with their finances grew as I researched the concentration. This major also leads to many job opportunities post grad that will set me up for a successful career.

What are your career aspirations?

I would like to use my major and experiences during college to hopefully become a Financial advisor or Financial Analyst. Helping people is a passion of mine and combining my passion for finance and helping people would make up my dream career.

Congratulations on being offered the position as a UNIV undergraduate teaching fellow for the 2022-2023 academic school year. Can you speak a little about what that means?

When I first got into Central, it was a huge change for me. There were so many different buildings that I had to get accustomed to, and I was somewhat unfamiliar with the campus and college course work. All freshmen had to

take a UNIV 1100 class. I was in the Honors Section, which was more fast paced and more work. This class was challenging at first, but the UTF in that class made the class easier. She communicated with us by giving us updates on class assignments, letting us know about future workshops and tutoring services on campus. Seeing how my class UTF helped me get comfortable on campus and learning about the many different services and clubs on campus, I decided that I wanted to also help the incoming class become confident, comfortable, and assist them on any questions that they had. I applied to the position, had an interview, and later got accepted into the program. I am very excited to help the incoming freshman with getting adjusted and comfortable on campus.

I see that you will be interning with Travelers as a claims intern in Charlotte this summer. How did you come upon that opportunity?

I was on my computer looking for many business internships for this summer. Most of them were for Juniors and Seniors, and I was a freshman at the time so most of them did not tailor towards me. I went through many internships, but I found the Travelers

Insurance company internship on Indeed. It was also tailored towards Juniors and Seniors, but I felt very confident in my abilities, so I applied with no expectation of hearing back. Months went by and I finally got the email back saying that I made it to the interview stage. I was in utter shock. I went through 3 interviews over the span of 2 months. They took 2 interns for the position, so I was somewhat doubtful of getting it. After my last interview, they gave me a call at Track practice saying that I got the internship. I was ecstatic and I couldn’t believe it. This internship had many great benefits, like being in my hometown so that I wouldn’t have to travel too far. It also gave the option of being 3 days in the office and 2 days remote. This helps me since I am taking 2 summer classes and training for the upcoming cross-country season in August.

Tell me a little bit about your involvement with the NCCU Latino Male Initiative. What role does your identity play in the navigation of your athletic and career aspirations?

I got into the Men’s Achievement Center later into the Fall semester. Many of my friends suggested that I join, so I visited the office and instantly felt welcomed. Dr. Heath and Mrs. Troy welcomed me with open arms. The people in the MAC felt like family. I joined the Latino Male Initiative Cohort due to my Hispanic background. My brothers are fun to be around, and we push each other to be successful in whatever path we take. Having a place to come and relax, do homework, and hang with friends was important to me, because I was involved in many different things including athletics. Having a place to rest my mind was essential and the MAC was that place, so I am very grateful for the opportunities that they give me.

As a member of the University Honors Program what does being a student-athlete mean to you?

Being a part of the Honors program in itself is amazing. Dr. Jackson and Mrs. Eaton are amazing people, and they have helped me grow a lot this year. Being able to juggle athletics while also taking on Honors course load was challenging. I took 7 classes this semester during my track season. Even though this was stressful, I ended up finishing this semester with a 4.0, and finishing up the track season. Being a student-athlete while being an honors student requires determination, time management, and keeping a positive attitude. The Honors program helps me with all those essential qualities.

What advice would you have for other student-athletes that are looking to take full advantage of their collegiate experience while excelling in school?

Some advice I would give to other studentathletes would be to learn how to be successful in time management. Juggling sports and academics is challenging, but learning when to study, hang with friends, do other extracurricular activities is essential in being successful as a student athlete in college. Being able to keep a positive mindset is also very important. There will be days where you do not want to get out of bed, you have practice and many homework assignments all due in the same day. Keeping a positive mindset helps you take a step back, relax, and attack your challenges.

School of Business In The News

SCHOOL OF BUSINESS IN THE NEWS

Revenue Management Tactics from Successful Independent Restaurateurs

My hospitality industry focus is independent restaurant operator management best practices. I would not blame you if your immediate reaction is "what can I learn from restaurants, let alone 'mom and pop' businesses?"

For one, even large national restaurant chain concepts that employ teams of data analysts lack the market beacons at your disposal. Readily available detailed comp data, such as provided by STR, doesn't exist in the restaurant industry, in part because of lack of standardization in restaurant classification. (Parsa, H. G., Shuster, B. K., & Bujisic, M. (2020). New classification system for the US restaurant industry: Application of utilitarian and hedonic continuum model. Cornell Hospitality Quarterly, 61(4), 379-400).

That said, at the end of the proverbial day, revenue management requires maximizing sales and profits, regardless of the size of the business. Having interviewed dozens of successful independent restaurant operators during the past 18 months of the pandemic,

I've uncovered clever practices to drive topand bottom-line sustainability. Some of them are consistent among top performers, offering pearls of wisdom.

COVID-19 has become a great equalizer in the hospitality industry. In this economic and market environment, the largest hotel brands and the smallest full-service independent restaurant concepts share similar challenges on different scales --- reduced guest traffic at worst and insufficient labor to service guest traffic at best. And then add shortages, supply-chain interruptions, and increased inventory and labor costs. Well, you know the litany.

The struggle to survive is the new mother of invention. To quote one independent operator: "We have no plan B. We have to make this work." Here are some pearls of wisdom I've uncovered in interviews and podcasts with independents restaurateurs that might be worth entertaining in the hotel sector.

PROF. SHUSTERBARRY SHUSTER is Clinical Associate Professor of Law & Ethics and Workforce Planning in the School of Business at North Carolina Central University (NCCU). He is scholarly academic qualified with research published in refereed journals including the Cornell Hospitality Quarterly and the Consortium Journal of Hospitality and Tourism. Prof. Shuster is also Executive Editor and Associate Publisher of Restaurant Startup & Growth, the magazine of RestaurantOwner.com, and Co-host of the Corner Booth podcast. He is an AHLEI Certified Hospitality Educator and former interim chair of Hospitality & Tourism Administration at NCCU and former adjunct professor of Hospitality Law & Ethics at East Carolina University School of Hospitality Leadership.

SCHOOL OF BUSINESS IN THE NEWS

NCCU and Wake Tech Partner to Provide Gateway for Careers in Accounting

DURHAM, N.C. – North Carolina Central University School of Business and Wake Technical Community College are coming together to offer a bachelor’s degree in Accounting.

Students who earn an associate degree in accounting and finance at Wake Tech may now transfer those credits to NCCU and complete the Bachelor of Science in

Accounting in just two years.

“This partnership demonstrates our strong commitment to providing a seamless pathway to a four-year degree for students interested in an accounting career,” said Raghavan Iyengar, Ph.D., chair of the accounting program at the NCCU School of Business. “We have a great relationship with Wake Tech and its accounting program, and

feel privileged to be able to extend collegiate accounting instruction to students interested in continuing their education at NCCU.”

The campuses have created an articulation agreement that assures smooth transfer of credits between the two campuses. Students who complete the associate degree program at Wake Tech will have more than 50 transferable hours when entering the NCCU School of Business accounting program.

This agreement will go into effect immediately and include students completing the Wake Tech associate degree program in Accounting and Finance in fall 2021.

“This is another example where students will be able to ladder forward their practical education from Wake Tech into further degree opportunities and additional opportunities for career advancement,” said Wake Tech President Scott Ralls, Ph.D.

Students at NCCU’s School of Business receive industry-ready training to position them for accounting careers at a variety of levels. After earning a bachelor’s, many students seeking an accounting career will go on to earn a master’s degree or sit for the Certified Public Accounting exam.

This partnership between our campuses will ensure students are able to receive the best of two institutions dedicated to their scholastic and career-development needs,”

said Anthony Nelson, Ph.D., Dean of the NCCU School of Business. “We look forward to more opportunities to create enrollment pipelines

of this kind that allow students to more easily obtain a four-year degree.”

North Carolina Central University (NCCU) prepares students to succeed in the global marketplace. Consistently ranked as a top Historically Black College or University, NCCU’s flagship programs in the sciences, education, law, business, nursing and the arts prepare students for professions ranging from clinical research to information science. Founded in 1910, NCCU remains committed to diversity in and access to higher education. With a mission to investigate health disparities, the university’s two state-of-the-art research institutes give students real-world experience working alongside faculty researchers and pharmaceutical and biotechnology industry professionals. The university’s Strategic Plan 2019-2024, Charting a New Landscape for Student-Center Success, focuses on four areas: student access and success; innovation, research and entrepreneurship; collaboration and partnerships; and institutional sustainability. VISIT WWW.NCCU.EDU

CONTACT

SCHOOL OF BUSINESS IN THE NEWS

North Carolina Central University Students Awarded Internships with Stellantis and the Black Automotive Media Group

September 14, 2021

Kimatni D. Rawlins

Automotive Rhythms / BAMG

EMAIL: Kraw@ARtvLive.com

CONTACT

Brett Chambers

North Carolina Central University

EMAIL: Bchambers@NCCU.edu

Dubbed “The Driving Force,” the program will offer multimedia career development to HBCU undergraduates while simultaneously showcasing AfricanAmerican scholastic talent to automobile companies.

DURHAM, N.C. – A unique opportunity has been created for HBCU students interested in covering or working in the automobile industry from a media, marketing, and business perspective. Dubbed The Driving Force (TDF), founding members of the Black Automotive Media Group (BAMG) recruited 15 scholars to participate in the 10-week, virtual, field-credit internship, which incorporates mentoring sessions, writing classes, video and photography production, and media courses.

TDF evolved following discussions between automakers and BAMG relating to increased programming for deserving but often neglected schools. While those conversations began to improve the diversity and inclusion of African American journalists covering the industry, an idea presented itself to help prepare the next generation of automotive media professionals.

With four HBCU and auto manufacturer partnerships established, this fall’s collaboration pits Stellantis with North Carolina Central University (NCCU) enrollees from the School of Business and the Department of Mass Communications.

“Possibilities! When BAMG visited NCCU’s campus to present our students with new possibilities and career development choices, they responded with eagerness and enthusiasm," stated Brett Chambers, lecturer, Department of Mass Communication.

“Correspondingly, they now have a keen understanding of the power of networking, so I look forward to this internship representing productive efforts for all parties involved.”

In its second year, TDF will expose interns to careers as journalists, videographers, marketers, publicists, digital media associates, and social

media influencers within the auto industry. Students will showcase their work on various platforms during the program, including vehicle evaluations, video advertising projects, and content creation and hosting. They will also liaise with automotive executives from Stellantis and companies that support the industry, from Turtle Wax and Bose to JBL and Michelin.

An important part of our longstanding, enterprise-wide commitment to diversity and inclusion is our investment in diverse people and communities sharing our success and expanding access to future opportunities,"

said Lottie Holland, Director - Diversity, Inclusion, Engagement and EEO Compliance, Stellantis - North America. "We are excited to collaborate with the Black Automotive Media Group and North Carolina Central University to expand awareness of future career opportunities in the automotive industry for talented young people."

TDF is led by respected media experts Kimatni D. Rawlins, publisher of Automotive Rhythms Communications, Greg Morrison from Bumper2Bumpertv, auto expert Marcus Amick, and an array of Black automotive media journalists and publishers.

“Our collaboration with Stellantis and North Carolina Central University marks the 4th diversity-focused and academic program for BAMG that allows us to extend new pathways to HBCU students,” stated BAMG founding member Kimatni D. Rawlins.

“An internship with automaker Jaguar 25 years ago deeply influenced my decisions, ultimately leading to comprehensive experience and an extensive automotive career. Thus, creating similar opportunities for African American interns with a strong interest in this field represents another opportunity to uplift our kids.”

Greg Morrison, a Lincoln University alumnus whose 52-year career in the industry with media outlets such as CNN, NBC, The Black Family Channel, and others, said, “This brings my career full circle. Many events in our country led to the awareness that Blacks are underrepresented in many industries, and BAMG is proud to have created the synergy between the auto industry, HBCUs, and student media hopefuls.”

SCHOOL OF BUSINESS IN THE NEWS

Nourishing Our Entrepreneurship Roots Locally

Burt’s

Bees got its start as a backwoods bootstrap venture. Burt Shavitz was a photojournalist-turned-beekeeper, co-founder Roxanne Quimby studied art, and their startup capital was a 200-pound stash of beeswax. They still managed to create a business that helped inspire and grow an entire category of better-for-you products.

We know our origins were unconventional— it’s far more common for entrepreneurs to emerge from business school. So, we’re thrilled to support entrepreneurship locally through a partnership with North Carolina Central University (NCCU), a historically Black university just a few blocks from our downtown headquarters.

OUR PARTNERSHIP IS

TWO-FOLD:

1. Investment in their Eagle Angel Network, to help provide access to resources for NCCU and communitybased entrepreneurs in our local community of Durham, North Carolina.

2. Development of a mentorship program to connect employee mentors with business school students through case study-led small group projects.

Spotlight on Historically Black Colleges & Universities

Historically Black Colleges and Universities (HBCUs) were founded starting in 1837 to provide a pathway to higher learning for African Americans, who were refused admittance to many colleges and universities. HBCUs have a strong legacy of defying incredible odds to thrive despite underfunding relative to predominantly white institutions (PWIs).

Much like the wealth gap between Black families and white families, there is an endowment gap between HBCUs and PWIs. The Century Foundation found that the endowments of public and private PWIs were three to seven times higher than those of public and private HBCUs.

Because of both the wealth gap and the endowment gap, Black entrepreneurs are doubly disadvantaged when it comes to accessing startup capital.

Growing NCCU's Eagle Angel Network

We’ve pledged $25,000 per year for five years to the NCCU Eagle Angel Network, to broaden access to angel investment dollars for NCCU entrepreneurs and other historically marginalized entrepreneurs in the broader Durham community.

North Carolina is home to ten 4-year HBCUs, and Durham has a strong history of Black entrepreneurship. Known as Black Wall Street at turn of the century, it was home to the largest Black-owned and operated insurance company, North Carolina Mutual Insurance.

We're excited to partner with Burt's Bees and the Clorox Company to bring together our talented students and an amazing company. This innovative public-private partnership can serve as an example of how bringing all our resources together improves our community and builds opportunities."

READ MORE: https://bit.ly/3zpQNHT

SCHOOL OF BUSINESS IN THE NEWS

North Carolina Central University School of Business Now Offers Certified Financial Planner Board Registered Program In Financial Planning

DURHAM, NC | SEPTEMBER 21, 2021 –

North Carolina Central University in Durham, NC has been approved by Certified Financial Planner Board of Standards, Inc. (CFP Board) to provide a new financial planning Certification Education Program.

“CFP Board is pleased to approve the program at North Carolina Central University as a CFP Board Registered Program,” said Douglas S. King, CFP®, chair of CFP Board’s Board of Directors. “As student interest in financial planning as a career continues to grow, we anticipate that North Carolina Central University’s program will contribute significantly to the number of qualified candidates seeking to attain the CFP® certification, the standard of excellence for competent and ethical financial planning.”

CFP Board is a Washington, D.C.-based independent 501(c)(3) non-profit organization whose mission is to benefit the public by granting, upholding and promoting the CERTIFIED FINANCIAL PLANNERTM (CFP®) certification. Those who earn the certification are distinguishing themselves among their peers by meeting CFP Board’s education, examination, experience and ethics requirements. Students completing the financial planning program at [Educational Institution] will have met the Education requirement for CFP® Certification Examination administered by CFP Board.

CFP Board currently oversee more than 300 programs at more than 200 institutions. CFP

Board-Registered Programs are financial planning education programs at the college or university level that meet specific criteria for educating individuals who wish to fulfill the education component for obtaining CFP® certification.

“In furthering our commitment to providing education that directly impacts the community at large, we are excited to partner in this program. Coupled with our academic offerings this certification will not only be a fitting enhancement to degree seeking students but will serve as a great resource for those looking to receive continuing education in their respective fields,” said Anthony Nelson, Ph.D., Dean, School of Business. Persons interested in the program should send inquires to Clayton Mack, Associate Director of Distance Education at 919-5307620

“Approval from the Certified Financial Planner Board was essential to validating our program and the Office of Continuing Education (OCE) is excited to partner with the School of Business and Zahn Associates Incorporated to offer this engaging and much needed certification. The CERTIFIED FINANCIAL PLANNER™ CERTIFICATION EDUCATION PROGRAM provides relevant upskilling and reskilling training for the citizens of North Carolina and beyond” said Mr. Clayton Mack, Associate Director of Distance Education.

SCHOOL OF BUSINESS IN THE NEWS

NCCU School of Business Welcomes David Schmoock as Executive in Residence

Senior commercial executive David Schmoock will join the North Carolina Central University (NCCU) School of Business faculty as its first executive-in-residence. Schmoock has 20 years of experience in the technology sector leading large global teams including Dell, Lenovo and Xerox.

“Mr. Schmoock’s presence will no doubt usher our graduate students into higher levels of efficiency and preparedness,” said Anthony Nelson, Ph.D., dean of the NCCU School of Business.

Schmoock will serve as an integral component to the School of Business’ graduate course offerings by providing students with executive knowledge that integrates his corporate experience with his passion for developing future leaders.

“I am honored to be the first executive in residence at NCCU School of Business, I share Dr. Nelson's passion about developing the talent of NCCU business students,” said Schmoock. “I believe it’s the responsibility of each generation to pass on and develop the next generation of leaders. This role will allow me to play my part in contributing to the development and eventual success of the wonderful students we have at NCCU.”

In his new role, Schmoock will assist with coordinating activities to align students with mentors and coaches to support career placement and professional development. He will also coordinate a speaker series that will provide insight from various corporate leaders.

Schmoock will also manage the school’s Business Catalyst Program, a scholarship program that provides students with financial resources to support their scholarly aspirations and introduces undergraduate students to a series of activities that support professional development and academic growth.

SCHOOL OF BUSINESS IN THE NEWS

First MBA Hospitality Management Student Graduates

John Riggs became the first Online MBA Hospitality Management Concentration student to graduate from NCCU in December 2021.

In a ever evolving global industry, having access to an online MBA education is more important now than ever. The recent transition many students have had to make to from in person learning to online instruction was challenging for many, but not for John Riggs.

He began working as a food runner in 1990 and later beoming General Manager until the Covid 19 pandemic closed the restaurant.

One thing that stands out to me the most from my experience in the MBA program is that it is not enough to have knowledge, but applied knowledge is the key to success,"

John says. His network has expanded tremendously since receiving his degree and he looks forward to continued career growth and opportunities.

“The intent of our program is to enhance our students' business acumen while having flexibility outside of school,” said Dr. Po-Ju Chen, Chair, Hospitality and Tourism Administration. “Along with a strong business management foundation, students who pursue this concentration will also receive relevant instruction related to contemporary topics in hospitality and tourism.”

A wide range of courses are available to students interested in pursuing an MBA with hospitality management concentration including:

HADM 5100 Global Hospitality and Tourism Operation (3)

HADM 5200 Hospitality Services Marketing (3)

HADM 5600 Contemporary Hospitality Service Management (3)

HADM 5900 Special Topics and Trends in Hospitality and Tourism (3)

Please visit NCCU Master of Business Adminstration Hospitality website for more information.

Cuauhtemoc Dominguez

NCCU Hospitality Students Give Back to Local Organizations through the Thriving Community Fund

Students in HADM 3040-Event Planning and Management course put their hospitality talents to the test in a special project supported by the Communities in Partnership (CIP) Thriving Community Fund. The Thriving Community Fund is an entrepreneurship program aimed at supporting food business development in Durham among Black, Indigenous, and People of Color (BIPOC) entrepreneurs. Created in response to the COVID-19 pandemic and housed within Communities in Partnership (CIP), a majority Black women-led nonprofit 501(c)(3) in Durham, NC, partnered with the Hospitality and Tourism’s Events Management (HADM 3040) course taught by Chef Cary Snow at NCCU for the spring 2022 semester. Students worked alongside four separate small business, lending their knowledge and expertise in areas such as creation of standards of procedures (SOP’s), social media marketing, event planning, inventory control, staffing and equipment organization, and product showcasing. This agreement launches a community service outreach and internship opportunities for current and future hospitality students to assist in growing the power and influence of a minority owned businesses.

The students worked on the food/catering component of a personal event and business/ institutional event where they outlined their schedule of tasks leading up to and during a wedding/special personal event and created a structure for budgeting across materials, staffing, machinery, marketing, and other needs. They then created a user-friendly documentation for both the catering company and their client to adhere. A CIP staff lead and manage the relationships with NCCU administrators, faculty, and students, and coordinate between Thriving Community Fund fellows and students. Fellows may directly communicate with students to provide information relevant to their projects, including business data and feedback on deliverables. The fellows interacted with students directly, while keeping CIP updated. CIP staff reviewed and provided feedback on deliverables.

“My experience was a very edifying one. It was good to see and work with a black owned business through my class, said Tameika Black, Sophomore Hospitality and Tourism student. “I’m grateful to Chef Snow, and I am inspired to open my own business after school and I would recommend this class to everyone.”

SCHOOL OF BUSINESS IN THE NEWS

NCCU School of Business Earns Reaffirmation of Accreditation from AACSB

The North Carolina Central University (NCCU) School of Business has received an extension of accreditation in its business program by the Association to Advance Collegiate Schools of Business (AACSB).

This recognition is bestowed upon fewer than 5% of business schools around the world and is granted after a rigorous review of the school’s scholarly and instructional performance. The review occurs every five years and is a part of a continuous improvement process that ensures all schools of business are meeting and exceeding the standards of excellence for business education.

“We are very excited to be among a network of business programs that are committed to providing the highest level of scholarly research and instruction”, said Anthony Nelson, Ph.D., NCCU School of Business dean. “Being recognized by the Association to Advance Collegiate Schools of Business means that our program has established exceptional standards because of the dedication of our faculty, staff, alumni and corporate partners who curate an environment that allows our students to thrive.”

The NCCU School of Business has been accredited by the AACSB since 2007 and has successfully maintained this recognition.

“The Association to Advance Collegiate Schools of Business accreditation is a voluntary process that includes a meticulous external review of a school's mission, faculty qualifications, curricula and ability to provide high-quality programs,” said NCCU Assistant Dean of Academic Assessment and Administration Sybil Henderson, Ph.D. “We are proud to have achieved extension of accreditation demonstrating our initiatives of innovation, engagement and societal impact in business education.”

For students like senior marketing major Jaden Pledger, the accreditation news further underscores the academic strength of the school’s programs.

“As a student, I’m happy to hear about the extension to our accreditation,” said Pledger. “It speaks to what we’ve known all along -NCCU School of Business faculty and staff not only care about our access to opportunities and professional development, but will go above and beyond to ensure we have the tools to be successful in our career.”

Real Estate

SCHOOL OF BUSINESS IN THE NEWS

Commercial Real Estate Leader Challenges Others to Match His $10,000 Contribution

Crossman has put out a challenge for all that believe in the power of HBCUs, for those who want to be a conduit for change, and for those who want to grow and sustain diverse talent for commercial real estate industry, to join him in contributing $10,000 to the School of Business’s program. He has already raised nearly $100,000 in support of this effort.

“We need diversity because it improves our industry,” real estate leader, John Crossman exerts this sentiment as he reflects on the importance of the NCCU School of Business MBA in Real Estate concentration.

John Crossman, President of CrossMarc Services, a commercial real estate advisory firm, has dedicated his life to being of service. Through his longstanding career in the commercial real estate industry, as a pastor, and son of a civil rights leader, his instincts gravitate toward mentorship roles. In demonstration of this commitment, he has extended his resources to support students in the Real Estate program at NCCU School.

As reflected in a 2017 Bella Research Group and Knight Foundation study, more than 75% of senior roles in the US commercial real estate industry are occupied by white men, while 1.3% are held by black men. “The growth of this industry along with the demands for responsible and thoughtful solutions, means there needs to be a diverse body of

talented individuals around the table. We are privileged to be working with individuals like John Crossman to further our real estate aspirations,” states Dr. Anthony Nelson, Dean NCCU School of Business.

Crossman acknowledges that his successes have allowed him access to certain resources, but recalls growing up with modest means and discovering the appropriate roads to take to be financially secure and successful, all while battling internal struggles that made scholarly pursuits challenging. It is this acknowledgment that allows him to operate with empathy and commitment, particularly for students who experience similar challenges.

He understands the importance of HBCUs having been raised around Bethune-Cookman University all of his life. He now serves on the Board of Trustees with Bethune-Cookman.

Recognizing that real estate is the real key to substantial accumulation of wealth he believes the lack of real estate education is an unfortunate gap in the movement toward civil rights,

Addressing this gap will impact race for generations to come. Diversity is not about lowering the bar; it is about widening the net. When you increase diversity, you ensure that you have the best and brightest talent in the field,” says Crossman.

SCHOOL OF BUSINESS IN THE NEWS

NCCU School of Business Raises $1.8 million in support of Real Estate Program

From JLL to McDonald’s USA, LLC, companies have rallied around NCCU School of Business in support of a firstof-its-kind at a HBCU, MBA in Real Estate concentration.

This bustling industry is well-positioned to welcome a new assortment of thought leaders to the elevation and preservation of some of the communities’ most valued real estate investments. This MBA concentration provides the appropriate landscape to

cultivate real estate professionals in the industry with a variety of advocacy.

“We are privileged to have some of industry’s most significant contributors as members to our board of advisors for the real estate concentration,” said Dr. Anthony Nelson, NCCU School of Business Dean. “It is through their guidance and advisement that our program will be able to offer the appropriate relevance and innovation.”

This degree takes students through the fundamentals of real estate, real estate investment and finance, and real estate development. Helping to develop the curriculum along with Business Department Chair, Ibrahim Salama and Emil Malizia, a research professor from the Department of City and Regional Planning at the University of North Carolina, are a board of real estate advisors inclusive of representatives from Walker & Dunlop, Longfellow, Capitol Broadcasting Company, USAARE, JLL, East West Partners, Fallon Company, McDonald’s USA, American Tower, and NAIOP RaleighDurham.

“We recognize the importance financial contributions make to help support access to the tools necessary for the students to thrive in this kind of program, we are excited to see how our corporate partners and friends of the university have rallied around this initiative," said Jalisha Pone, Director of Development NCCU School of Business.

“The real estate industry has not traditionally reflected the communities it serves, especially within the African American community,” said Ben Bailey, Group Account Executive, JLL Work Dynamics. “Our partnership with institutions like NCCU, creates an actionable change that addresses racial inequality and breaks barriers of entry into the industry for all. I’m excited to represent JLL on the Real

Estate Advisory Board and look forward to working with Dean Nelson, Dr. Salama, and fellow board members to develop this firstof-a-kind program that prepares students to become influential leaders of the real estate industry.

A real estate director will coordinate a program that will not only support the instruction of the degree but will offer opportunities for students to be fully immersed in the real estate industry. There will also be a real estate center centrally located within NCCU School of Business to help support community outreach and industry collaboration. Admission for the program began in the Fall of 2021 and the first Real Estate course will be conducted Spring of 2022. For eligible students, special fellowships and scholarships will be awarded to help support the cost of the program.

“Dismantling barriers to opportunity and accelerating cultures of inclusion and belonging in the communities that we serve is built into our core foundational values here at McDonald’s. We hope that this program will help build a pipeline of diverse talent that will go on to be trailblazers in the real estate industry for decades to come,” said Troy Faulkner, National Real Estate Manager at McDonald’s USA. “We look forward to working with NCCU faculty members and the board to build a program that will serve as a launchpad for students interested in the industry.”

SCHOOL OF BUSINESS IN THE NEWS

Continental Realty Corporation Provides Multi-Year Pledge To North Carolina Central University To Help Fund New Real Estate Program

Launched last fall, the Real Estate Concentration of the Master of Business Administration, is first real estate program within an accredited program among 101 historically black colleges and universities in the United States.

BALTIMORE, MD (January 20, 2022) –Continental Realty Corporation (CRC), a full-service commercial real estate and investment company headquartered in Baltimore, has pledged multi-year support to a new real estate program within the Master of Business Administration (MBA) program at North Carolina Central University’s (NCCU) School of Business. The real estate concentration curriculum, designed to prepare students for executive positions in commercial, residential and corporate real estate, is the first program of its kind initiated among the 101 historically black colleges and universities (HBCUs) in the United States. The real estate concentration was created to offer advanced coursework covering the fundamentals of real estate, real estate investment and finance, real estate development and special issues in the real estate sector, focusing on trending topics such as building sustainability tactics, interior design and space utilization, technology, construction management techniques and asset management. Graduates will

be prepared to function in a variety of commercial real estate development, asset management, brokerage, financial analysis and management-related roles.

North Carolina Central University’s goal is to graduate more than 20 MBAs with real estate concentrations each year.

“African Americans are significantly underrepresented in commercial real estate investment and management roles. With this program, NCCU intends to help bring about meaningful change and serve as the model for other HBCUs around the country to follow,” explained Anthony C. Nelson, Ph.D., Dean of the School of Business at North Carolina Central University. “Quality education, coupled with real-world interaction with real estate investors and managers, provides the path for advancement and opportunity. We intend to establish a foundation that will provide life-changing principles for generations of students. We are grateful that Continental

Realty Corporation recognized the great importance of this curriculum and supported us and the community with their generous pledge.”

CRC owns and manages several multifamily communities in Raleigh, including The Edison Loft Apartments, St. Mary’s Square Apartments and The Village Apartments.

“Continental Realty Corporation is very proud of our participation with NCCU’s real estate program. This is a small but meaningful step toward providing opportunities to a sorely underrepresented demographic in the commercial real estate industry,” stated David Donato, CRC’s Chief Operating Officer, who has been chosen to serve on the Advisory Board to the real estate program at NCCU. “It is essential to develop the next wave of talent, and to make sure that talent comes

from a much more diverse pool than it has previously. NCCU is the perfect institution to lead this change, and we intend to lend our full support.”

Headquartered in Baltimore and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately-held firm owns and manages a diversified portfolio of retail centers consisting of more than five million square feet of commercial space and over 9,000 apartment homes across ten states, with a portfolio value exceeding $3 billion. For additional information, visit www.crcrealty.com

SCHOOL OF BUSINESS IN THE NEWS

Real Estate organizations across the country rally around NCCU School of Business Master in Business Administration with a concentration in Real Estate Program

FromJLL to the McDonald’s corporation companies have rallied around NCCU School of Business in support of a, first of its kind at a HBCU, MBA in Real Estate concentration. This bustling industry is well positioned to welcome a new assortment of thought leaders to the elevation and preservation of some of the communities’ most valued real estate investments. This MBA concentration provides the appropriate landscape to cultivate real estate professionals into the industry with a variety of advocacy.

“We are privileged to have some of industries’ most significant contributors as members to our board of advisors for the real estate concentration, said Dr. Anthony Nelson, NCCU School of Business Dean, “it is through their guidance and advisement that our program will be able to offer the appropriate relevance and innovation.”

This degree takes students through subject matter in the fundamentals of real estate, real estate investment and finance, and real estate development. Helping to develop the curriculum along with Business Department Chair, Ibrahim Salama and Emil Malizia, research professor from the Department of City and Regional Planning at the University of North Carolina, are a board of real estate advisors inclusive of representatives from: Walker & Dunlop, Longfellow, Capitol

Broadcasting Company, USAARE, JLL, East West Partners, Fallon Company, McDonalds’ Corporation, American Tower, and NAIOP Raleigh-Durham.

“The real estate industry has not traditionally reflected the communities it serves, especially within the African American community,” said Ben Bailey, Group Account Executive, JLL Work Dynamics. “Our partnership with institutions like NCCU, create an actionable change that addresses racial inequality and breaks barriers of entry into the industry for all. I’m excited to represent JLL on the Real Estate Advisory Board and look forward to working with Dean Nelson, Dr. Salama and fellow board members to develop this first of a kind program that prepares students to become influential leaders of the real estate industry.

A real estate director will coordinate a program that will not only support the instruction of the degree but will offer opportunities for students to be fully emersed in the real estate industry. There will also be a real estate center centrally located within NCCU School of Business to help support community outreach and industry collaboration. Admission for the program began in the Fall of 2021 and the first Real Estate course will be conducted Spring of 2022. For eligible students, special fellowships and scholarships will be awarded to help support the cost of the program.

Entrepreneur Inspired to Grow Business During Hospitality and Tourism Administration Program

Hospitality management has always been Shanae Bryant’s passion.

She was first introduced to the field in her teens while working at a Marriott hotel in Chapel Hill, N.C., but despite taking a detour into the banking and finance field, Bryant’s passion for serving others remained strong.

She founded Madame B’s bakery in 2013, selling her signature cake-in-a-jar, door-todoor.

Following marriage, starting a family and even experiencing divorce, her business continued to grow, gaining notoriety at festivals and tradeshows. However, the urge to pursue a bachelor’s degree in hospitality and tourism administration remained heavy on Bryant’s heart and she turned to North Carolina Central University (NCCU) to fulfill

her goal, first beginning as a part-time student in 2016, and then transitioning into fulltime study during the COVID-19 pandemic.

“The pandemic hit my business hard and I had to learn how to pivot,” said Bryant. “NCCU’s Hospitality and Tourism Administration program provided me with key learnings and tools that inspired me to change the way I thought about operating my company.”

And, with those tools from NCCU, Bryant opened her first store front in Raleigh in March 2021 and established a partnership with PNC Arena, where she also sells her baked goods.

“Life is made up of micro-decisions that lead you to success,” she said. “My children are my driving factor and it is because of them I can’t give up.”

Quiana Shepard

On May 6, 2022, Bryant will receive her bachelor’s degree in hospitality and tourism administration with plans to pursue her MBA and continue to grow and scale her business.

“Women’s empowerment is also important to me, and I want to encourage all women to evolve into a better version of themselves,” said Bryant.

As part of her business, she has created MBS Charities to help women tap into entrepreneurship, which includes a book club and annual SheEvolves symposium.

“I encourage all Eagles to find their passion and let that lead them to the finish line.”

Four New Members Named to

NCCU Board

of

Trustees

and Three Members Reappointed

North Carolina Central University (NCCU) Board of Trustees have added three new members to serve four-year terms following appointments by the University of North Carolina (UNC) Board of Governors and the North Carolina General Assembly.

Appointed by the UNC Board of Governors were James Mitchell Jr., former member of

the Charlotte City Council, and Cornell Slade, a risk management specialist and former business executive. Emily M. Dickens, chief of staff and head of government affairs for the Society of Human Resource Management, was appointed by the North Carolina General Assembly.

ALUMNI NEWS

Student Updates

STUDENT UPDATES

Beta Gamma Sigma 2021 Inductees

Beta Gamma Sigma is an academic honor society for top business school students. Founded in 1913 at the University of Wisconsin, University of Illinois and the University of California, it has over 800,000 members, selected from more than 612 collegiate chapters in business schools accredited by AACSB International.

Sophomore Arianne Brown-Stephenson

Jayden Garner

Briana Hilton

Graison McKissick

Maria Picazo Martin

Juan Velarde Vasquez

Junior Ghazi Al-Zabit

Sana Azhar

Amit Baran

Victoria Brown

Aa'ishah Glass

Uniqua Harris

Jasmine Hawkins

Efhe lkharo

Dylan Jackson

Jordyn Martin

Marla McGhee

Jaylen Segers

Schyler Wagner

Jazmyn Williams

Tony Wilson

Senior Barrington Briggs

Rukiya Lewis (Senior)

Olufunmilola Odufalu (Senior)

Michael Slaton (Senior)

Torrance Harrell (MBA)

Jamila Tate (Senior)

Isaiah Totten (MBA)

Tyrek Whitfield (MBA)

Gretia Yancey (Junior)

Administration and Faculty INDUCTEES

Dr. David H. Jackson, Provost

Dr. Yvette Lynne Bonaparte

Dr. Erastus Karanja

Business Eagles On The Move

AMA Collegiate Conference CHICAGO, IL

American Marketing Association students participated in their first AMA international conference last week in Chicago. Each student came back with their own appreciation of the power of networking not only with peers from

other universities but with companies and marketing industry professionals.

Thank you Jaden, Marla, Jaylen and Jordyn for your leadership and for being such a great example of eagle excellence!

NCCU Battle of the Brains SXSW AUSTIN, TX

NCCU HBCU Battle of the Brains team who competed in Austin, TX during Spring Break.

The Battle of the Brains is an in-person weeklong event where the students get the chance to interact with major global organizations (the NFL, Dell Technologies, Amazon, Expedia Group, Home Depot, etc.) as well as compete.

The team of 5 students competed in a 24hour business case/hackathon against 30 teams.

Please congratulate our team: Marla McGhee, Aa'ishah Glass, Yazmine Arthur, Asiah Ali, Fredrick Sessoms.

Lowe’s Invests $1.5 Million in NCCU for School of Business

North Carolina Central University (NCCU) announced a gift of $1.5 million from Lowe’s Companies, Inc. for the university’s School of Business. The award will name the 200-person auditorium in the School of Business’ new facility and also name a new academic program.

The gift is the largest received to date for the new 70,000 square foot building that is currently under construction. Upon completion in late 2022, it will occupy 4.58 acres on the northwest perimeter of NCCU’s campus. The award will develop a new academic program in the school and provide curriculum development, faculty recruitment and student scholarships.

NCCU’s School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This recognition is bestowed upon fewer than 5% of business schools around the world and is granted after a rigorous review of the school’s scholarly and instructional performance. Since it was first accredited by the AACSB in 2007, the school has successfully maintained this recognition.

“On behalf of the students, faculty, staff and alumni of NCCU, we are grateful to Lowe’s for their generous gift that will greatly enhance the learning environment and academic experience for our students and amplify our efforts to develop astute business leaders,” said Johnson O. Akinleye, chancellor of NCCU. “NCCU’s School of Business is a signature

academic program that produces influencers who serve in key leadership roles in numerous business sectors. I’m certain that the new partnership bearing Lowe’s name will fuel new ideas from our scholars that will transform business industries of today and tomorrow.”

Lowe’s gift is part of the company’s commitment to opening doors for talented and hard-working students, including through partnerships with Historically Black Colleges and Universities. “Lowe’s has a history of investing in communities and focusing philanthropic contributions on initiatives that break down barriers to opportunity and economic mobility,” said Lowe’s chairman and chief executive officer, Marvin Ellison. “I’m thrilled that the new auditorium will bear the Lowe’s name. But more importantly, I’m excited that this investment will strengthen the business school at NCCU and give us an opportunity to create an academic program that will deepen the region’s talent pool of future leaders.”

“The School of Business is honored to enter into this new collaboration with Lowe’s,” said Anthony Nelson, Ph.D., dean, NCCU School of Business. “Their financial and human capital investment will enhance academic programming, allowing NCCU students to remain competitive in the ever-changing and demanding world of business.”

NCCU Alumna Trustee and Family Gift

$500,000 to Name Accounting Program in New School of Business

Donation Creates University’s First Named Academic Program

North Carolina Central University (NCCU) alumna and Board of Trustee member, Hellena Huntley Tidwell, ’68, and her sons, William DeVane Tidwell and Damion Lamar Tidwell, made the largest single contribution to date toward naming opportunities for the university’s new School of Business building. The donation was made in honor of their late husband and father, alumnus and former university Trustee, Isaiah Tidwell, ’67, and invests in academic programming in the discipline that nurtured him into a successful, national business leader.

The Isaiah Tidwell Accounting Program will usher in the next generation of skilled accountants to help grow and sustain the financial health of businesses around the world. These resources will fund the

redevelopment of curriculum, expansion of faculty resources and scholarships for student support and engagement.

After a brief stint at Celanese Fibers Company, Isaiah Tidwell joined Wachovia Bank, N.A. in 1971 and rose through the ranks of executive leadership to become president of the Georgia Bank. In 2004, he retired as Executive Vice President and Director of Wealth Management after 32-years of service. Tidwell also served on the boards of several public companies. He passed away in 2019. A native of Charlotte, N.C., he attended NCCU, where he graduated with a degree in commerce, and later earned an MBA from the Babcock Graduate School of Management at Wake Forest University.

“Hellena Huntley Tidwell, and her late husband, Isaiah, are NCCU alumni whose benevolence to and investment in their alma

mater span several decades,” said Johnson O. Akinleye, Ph.D., chancellor of NCCU. “Trustee Tidwell and her sons’ gift to NCCU in honor of their family’s trailblazing patriarch showcases their ongoing commitment to educating scholars and accelerating the advancement of future business leaders.”

“Throughout his career, Isaiah always attributed his successful career to the excellent academic preparation he received under the tutelage of his accounting professors at NCCU,” said his widow, Trustee Hellena Huntley Tidwell. “Our family honors his memory with this gift which we hope will strengthen the School of Business as it strives to become a stellar program that provides opportunities for students seeking careers in business.”

A state-of-the-art, 76,000 square-foot School of Business building is under construction at NCCU with completion scheduled for fall 2022. New programming, technology and infrastructure will grow and develop research, innovation and skill building opportunities for business students. Naming opportunities for the facility have generated

contributions from numerous distinguished alumni in support of School of Business initiatives, to include student scholarships, student conference registrations, and specialized business software to give students a competitive edge.

“We are thrilled about and thankful for the Tidwell family’s contribution to honor former NCCU trustee Isaiah Tidwell, for whom the accounting program will be fittingly named, “said Anthony Nelson, Ph.D., dean of the NCCU School of Business. “The success of the School of Business is dependent upon contributions like the Tidwell’s in creating and sustaining leading programs, as well as attracting and preparing students to soar in their respective careers.”

NAMING OPPORTUNITIES ARE STILL AVAILABLE. For more information, please contact Jalisha Pone, Director of Development, School of Business, NCCU Division of Institutional Advancement, at jpone3@NCCU. EDU.

SCHOOL OF BUSINESS IN THE NEWS

PNC Foundation Commits $2 Million to Advance Black Entrepreneurship in North Carolina; NCCU One of Five HBCUs Awarded Grant Funding

The PNC Foundation is awarding more than $2 million to five Historically Black Colleges and Universities (HBCUs) in North Carolina to establish the PNC North Carolina HBCU Initiative, an effort that aims to enrich the future of entrepreneurship and create workforce opportunities in the state.

The grants will be distributed over a threeyear period to help fund the development and delivery of entrepreneurship resources and programming for students at Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, North Carolina Central University and Winston-Salem State University – institutions that play an integral role in cultivating Black business leaders and fostering wealth creation in Black communities.

“HBCU graduates contribute significantly to the talent pipeline that is fueling North Carolina’s economy, and these institutions are foundational to shaping the workforce North Carolina needs to remain competitive in business.”

With an emphasis on entrepreneurship and economic empowerment, the PNC North Carolina HBCU Initiative will enable grantee institutions to enhance their respective entrepreneurship curricula and offerings – from the introduction of new programs, to capacity-building opportunities, to technology enhancements. Additionally, students from all five schools will have the opportunity to participate in the PNC Pitch Competition, an annual forum where studententrepreneurs can showcase innovative ideas and demonstrate their marketing skills.

“At PNC, we recognize how important HBCUs are to our state’s success,” said Weston Andress, PNC regional president for Western Carolinas. “HBCU graduates contribute significantly to the talent pipeline that is fueling North Carolina’s economy, and these institutions are foundational to shaping the workforce North Carolina needs to remain competitive in business.”

“PNC shares with these institutions a vision for advancing inclusive entrepreneurship education and opportunities,” said Jim Hansen, PNC regional president for Eastern Carolinas. “This initiative is the latest example of our ongoing support for North Carolina HBCUs, which over the years has included grant funding, mentorship programs and financial literacy education. We look forward to joining student-entrepreneurs and their campus communities on this meaningful, three-year journey.”

At NCCU, the grant funding will help establish the North Carolina Central University

Center for Entrepreneurship and Economic Development (CEED), a university-based program that will provide CEED Student Fellows with entrepreneurial and community economic development education and comprehensive small business finance training, with the encouragement to become community development investors.

“Our students are driven, and they care deeply about our community and making it a better place. This program will extend beyond the classroom to bring entrepreneurship and community development to life in a new and tangible way, while providing practical training and tools for effecting significant community impact," said Johnson O. Akinleye, Ph.D., chancellor of NCCU. "We are grateful to PNC for its ongoing support and for this generous grant, which will help us further empower our students and prepare them for lives of service.”

“While entrepreneurship is the central focus of the PNC North Carolina HBCU Initiative, each grantee is approaching the scope of their projects differently to meet the needs and opportunities unique to each institution,” said Lori Jones Gibbs, PNC Community Development Banking market manager for the Carolinas. “This initiative underscores the many creative ways entrepreneurship is coming to life for North Carolina students.”

These grants align with PNC’s support for HBCUs throughout the country and complement the ongoing development of the Howard University and PNC National Center for Entrepreneurship. Additionally, this funding is part of PNC’s nationwide $88 billion Community Benefits Plan, which is inclusive of a previously announced commitment of more than $1 billion to support the economic empowerment of Black and low- and moderate-income communities.

2020-2021

Internship/Career Placements

ACC Nala Biles IIANC - Independent Insurance Agents of NC

ACC Aa’ishah Glass PWC, Auditing and Acquisitions team

ENTR Delina Berhane Lenovo

FIN Hanson Russell Blue Cross Blue Shield

FIN Tony Wilson Dell Technologies - Finance Intern

FIN Ariyona Jackson Dell Technologies - Finance Intern

FIN Chandler Jefferson Brighthouse Financial insurance company

FIN Mawa Lewis Brighhouse Financial

FIN Jayla Massey JP Morgan

FIN Zyon Rogers Samsung

FIN Silas Akinleye Dell Technologies

FIN Charles Alex Garcia Travelers Insurance

HADM Corey Neal SFE&PD Brand Ambassador

HADM Khalil Woods Washington Duke Inn - Guest Services Representative

HADM Simone Edmundson Durham Performing Arts Center

HADM Jean Garner Hampton Inn and Suites - Asst General Manager

HADM Tyasia Geter Towne Place Suites - Arrowood - Intern

HADM Jessica Rivera Red Hat

HR Erica Harden AC Hotel by Marriott - Intern

HR Stephanie Roseboro Walmart Fresh Production Deli

IT Tasheed Winston Dominion Energy

IT Sunasia Woolard Dell Technologies, HR intern

IT Rukiya Lewis Cisco - Business Analyst

IT Imari Williams Red Hat

IT Ammarah Haynes GetHub

IT Diamond Bryant Red Hat, Pearson

IT Kiran Gharti Digital Community Engagement Solutions

MBA Mykala Graham Red Hat

MBA Kamran Moser Cisco

MGT Uniqua Harris Deloitte

MGT Graison McKissick Work Wave

MGT Brianna Phifer Dell Technologies

MGT Kayla Farrar Dell Technologies, HR intern (Global Facilities)

MGT Torrance Harrell The Fallon Company

MGT Tynesha Townsend NC Governor HBCU

MGT Efhe Ikharo Ally Financial

MGT Alana Ogundele Artemis Real Estate Partners

MKT Teddy Cheruga Dell Technologies - HR Intern, JLL

MKT Antonio Davis Nutanix

MKT Raven Gaddist Lenovo’s HBCU – Smart Collaboration Strategy and Business Development Intern

MKT Mychael Forbis Dell Technologies

MKT Dylan Jackson Dell Technologies - Service Sales Intern

MKT Jordyn Martin Rubin Postaer and Associates 2022

MKT Jordyn Martin Dell, Rubin Postaer and Associates 2022

MKT Marla McGhee L'oreal, NY

MKT Brincent Mitchell Blue Cross Blue Shield, 2021

MKT Jaylen Segers Chicago Bulls

MKT Jaden Pledger Vanguard

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