/AnnualReport_4th_IMGA

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International Mobile Gaming Awards March 2007 11 February 2008

THE INTERNATIONAL MOBILE GAMING AWARDS © 2004–2007 NCC PARTNERS S.A.R.L. ALL RIGHTS RESERVED 23 RUE DE LA GUADELOUPE, 13006 MARSEILLE FRANCE, TEL: +33 491315217 • FAX: +33 491143199 MAARTEN.NOYONS@IMGAWARDS.COM


Dear friends, The Fourth International Mobile Gaming Awards came to an end with the Grande Finale at the Mobile World Congress on 11 February. We very much appreciate your commitment to the Awards and we enjoyed every moment of it. I hope you did too. Thank you for making it happen. In this report you will find a summary of the results we have obtained. Many of our sponsors, partners and supporters have plans, projects and ambitions for the IMGA and I would like to hear your thoughts on the important strategic decisions for the Fifth International Mobile Gaming Awards we have to make in the next two months before the Call for Entries is launched. This is why we are going to forward a feedback form to you.I know it is difficult to find the time to fill this out, but please do so, because it will help us a lot. As soon as we have received your feedback, we will set up a conference call to discuss. I hope I can count on your feedback and your continued involvement in the next IMGA. With kind regards,

Maarten Noyons CEO and Founder

International mobile games awards 2008


Executive Summary

The International Mobile Gaming Awards (IMGA) has recognized innovation and creativity in mobile entertainment worldwide since 2004. In September 2007 nearly 400 companies from 42 countries submitted their unpublished games to the IMGA. This makes the IMGA the largest competition for mobile games in the world and the only competition for unpublished development talent. The IMGA is widely recognized as the leading event for mobile games and is endorsed and sponsored by Nokia, Movida, Adobe, AMD, Qualcomm, NVIDIA and Belle de Mai Media Park in Marseille. Later in the year Texas Instruments and Buongiorno also took part. The Awards are also actively promoted by 98 partners, by the ELSPA1 operators Group, representing the 5 mobile operators in the United Kingdom, and by the GSM Association2, representing more than 700 operators worldwide. In partnership with the UK Operators the IMGA has established the Operators Choice Award. This Award is selected by operators among the 25 IMGA finalists. The winner of the Operators Choice Award will be published on the decks of all operators in the UK. Through its partnership with the GSM Association (GSMA), the IMGA has obtained an official endorsement from the GSMA and a prominent place at the Mobile World Congress in Barcelona. Both key partnerships will be developed in the Fifth International Mobile Gaming Awards and will contribute to the further growth and exposure of the Awards. The business media is continuing to support the IMGA and our press releases are picked up by almost every publication that counts in the mobile gaming industry. All in all, 2007 was a good year for the IMGA and there is no reason why we should not continue our success in years to come.

1. ELSPA = the Entertainment & Leisure Software Publishers Association (www.elspa.com) 2. www.gsmworld.com

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2007 results: focus on unpublished games improved entry procedure Since 2004 entry to the competition is free. There have been no special requirements, except that the entry has to be complete. In 2007, the IMGA became a competition for unpublished games only. Games that were published before the deadline of 24 September were not accepted. In previous years published games were accepted. The IMGA also requested more detailed information and material from entrants including a video showing the game play of the submission. IMGA set up an e-mail campaign, a telemarketing campaign and visited several trade shows such as Game Developers Conference, San Francisco • MIPTV, Cannes • Mobile Entertainment Market, Monte Carlo • Mobile Entertainment Summit (Speaker), Los Angeles • Nordic game festival (Speaker), Game Convention in Leipzig (speaker) • Game Developers Conference, Shanghai • MIPCOM, Cannes • CTIA, Los Angeles • Game Connection, Lyon.

Fig. 1 Got Talent? Postcard Distributed as a flyer between June and August 2007.

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Fig. 2. Chillin’ Postcard Distributed as a flyer between June and August 2007

International mobile games awards 2008

11/08/07 22:33:12


2007 results: focus on unpublished games improved entry procedure

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These new rules lead to the disqualification of a large number of entries, prior to the first judging round. Most of the entries that were disqualified were entries that were not complete (63%) or entries that were already published (26%), the other disqualified entries could not be considered as mobile games (i-pod games, PSP, Pocket PC, applications, etc.).

USA

12%

Entrants that had not completed their submission or had sent in an already published game have received at least 5 reminders by e-mail and telephone from our team. Most of these entrants corrected their submission in time (80%).

16%

26%

All entries were submitted via www.imgawards.com with an interactive, password protected and user-friendly interface, allowing entrants to update their entries as many times as they wished, until the deadline date.

46%

In 2007 we still see a predominant number of entries from Europe, although entries from the US are on the rise. It will be a challenge for us to keep working to reach all the studios, wherever they are.

The fact that the Grand Prix and the Operators Choice Award went to Japanese based publisher Konami might have a positive effect on the number of entries coming in from Japan in 2008.

Platform 5,85%

category

11,05%

Germany

8,42%

UK

8,42%

China

7,89%

Spain

6,84%

India

6,84%

Russia

4,21%

Poland

4,21%

Canada

4,21%

France

3,68%

Ukraine

3,16%

Netherlands

2,63%

Korea

2,63%

Philippines

2,11%

Australia

2,11%

Sweden

1,58%

Singapore

1,58%

Japan

1,58%

Italy

1,58%

Hong Kong

1,58%

Finland

1,58%

Denmark

1,58%

UAE

0,53%

Turkey

0,53%

Switzerland

0,53%

Scotland

0,53%

Portugal

0,53%

Norway

0,53%

New Zealand

0,53%

Israel

0,53%

Indonesia

0,53%

Hungary

0,53%

Argentina

0,53%

Provenance of entries

1,60% 19,15%

3,49%

12%

63,30%

47,34%

42%

15,43% 12,23%

22%

0,53% 9,57%

11,70% 9,57%

• Java • Flash • Brew • Symbian • N-Gage • Windows Mobile • Doja

International mobile games awards 2008

• Best Casual Game • Best IP Licenced • Excelence 3D • Excellence Connectivity • Excellence in Gameplay

25% • Europe • Asia • America • ROW


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selected Press Coverage 2007 13/02/08 • WINNERS ANNOUNCEMENT http://www.celularis.com/software/juegos/ganadores-del-international-mobile-gaming-award.php http://www.dalerankine.com/blog/2008/02/img-award-winners.htm http://www.dingoogames.cn/news_imga_080219.html http://www.e3net.co.kr/contents/community/news_view.asp?idx=624 http://www.gamedev.net/community/forums/topic.asp?topic_id=482858 http://www.gameguru.in/mobile/2008/19/imga-2008-awards-announced/ http://www.gamespress.com/release.asp?c=w%09%CBk%B9 http://web.globalfun.com/news.php?id=30 http://www.mobile-ent.biz/news/29844/IMG-Award-winners-revealed http://mobilegames.blogs.com/mobile_games_blog/2008/02/img-award-winne.html http://www.mobileindustry.biz/article.php?article_id=3271 http://www.mobile3dworld.com/News/tabid/52/articleType/ArticleView/articleId/81/Default.aspx http://www.modojo.com/news/20080213/1296/winners_of_international_mobile_gaming_awards_announced/ http://www.dalerankine.com/blog/default.cfm http://www.pocketgamer.co.uk/r/Various/IMG+Awards+2007/news.asp?c=5700 http://www.pocketgamer.co.uk/r/Mobile/Furby+Island/news.asp?c=5760 http://brew.qualcomm.com/brew/en/press_room/events/imga/imga_2008.html http://blog.sevenclick.com/2008/02/19/img-awards-winners/ http://news.softpedia.com/news/MWC-2008-International-Mobile-Gaming-Awards-Winners-Announced-78707.shtml http://www.thechilli.com/articles/chilliBites/071_IMGAwinners.asp http://www.escapistmagazine.com/news/view/81440-International-Mobile-Gaming-Award-Winners-Announced http://www.gamesondeck.com/news/1447/img_award_winners_announced.php http://online.resume.free.fr/wordpress/?p=167 http://blog.i2fly.com/?p=565 http://www.intomobile.com/2008/02/14/2008-international-mobile-gaming-awards-winners-announced.html http://livechatplaza.com/2008/02/14/2008-international-mobile-gaming-awards-winners-announced/ http://www.mobilemarketingmagazine.co.uk/2008/02/imga-awards-win.html http://www.multicellphone.com/2008-international-mobile-gaming-awards-winners/ http://www.projectnext.eu/index.php?page=Thread&threadID=17461&l=5 http://www.sumea.com.au/snews.asp?news=3770 http://symbian-free.blogspot.com/2008/02/international-mobile-gaming-awards.html http://europe.tmcnet.com/news/2008/02/14/3270323.htm http://www.n4g.com/mobile/News-110404.aspx http://www.zibb.com/article/2693166/Metal+Gear+Solid+Mobile+Takes+Grand+Prix+and+Operators+Choice+Awards+at+2008+ International+Mobile+Gaming+Awards http://www.mobiletor.com/2008/02/22/dirk-dagger-and-the-fallen-idol-wins-the-img-award-for-gameplay-at-wmc-inbarcelona/ http://blog.n-gage.com/archive/imgawards/ http://mariamdh.blogspot.com/2008/02/img-award-winners-announced.html http://money.aol.com/news/articles/_a/metal-gear-solid-mobile-takes-grand-prix/n20080214091409990006 http://news.awn.com/index.php?ltype=top&newsitem_no=22246 http://uk.wireless.ign.com/articles/852/852197p1.html?RSSwhen2008-02-14_082200&RSSid=852197 http://videogamemedia.com/article.php?id=645&cat=News http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20080214005334&newsLang=en http://www.escapistmagazine.com/news/view/81440-International-Mobile-Gaming-Award-Winners-Announced http://www.librador.com/index.php?/archives/81-IMGAwards.html http://www.ojomoviles.com/noticias/mwc2008-international-mobile-gaming-awards/ http://www.symbian-freak.com/news/008/02/dirk_dagger_and_the_one_wins_the_imga.htm http://www.wirelessdevnet.com/news/2008/feb/12/news6.html http://www.techshowwire.com/?p=1078 http://www.pressroom2.com/2008/02/15/metal-gear-solid-mobile-takes-grand-prix-and-operators-choice-awards-at-2008-international-mobile-gaming-awards/ http://www.game-addicts.com/20080219/metal-gear-solid-mobile-picks-up-top-awards.html http://www.cvgames.com/?p=3348 http://gameratty.com/article/4957cde8244d20079e0d7668bfc3b1cc http://music.consumerelectronicsnet.com/articles/viewarticle.jsp?id=307144

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selected Press Coverage 2007 23/01/08 • BUONGIORNO CO-SPONSORSHIP OF IMGA NEWS http://www.biskero.org/?p=2172 http://www.e3net.co.kr/contents/community/news_view.asp?idx=623 http://195.157.98.221/content_page.php?aid=32476 http://www.gamespress.com/release.asp?c=w%08%CDn%BE http://www.gamevil.com/eng_new/about/about_news_view.jsp?seq=150 http://bloggy.kuneri.net/page/4/ http://mobilegames.blogs.com/mobile_games_blog/2008/01/buongiorno-part.html http://news.softpedia.com/news/Buongiorno-and-IMGA-Bring-Tomorrow-039-s-Mobile-Games-to-Your-Handset-77312.shtml http://www.feed-squirrel.com/index.cfm?evt=viewItem&ID=78316 http://online.resume.free.fr/wordpress/?p=142 http://mcvuk.beach1.emsystem.co.uk/press-releases/34613/The-partnership-between-Buongiornoand-the-International-Mobile-Gaming-Awards-at-the-Mobile-World-Congress-brings-tomorrows-Mobile-Games-on-to-your-handset http://www.mobilegamefaqs.com/newsstory.php?id=1408&name=Partnership+allows+you+to+ vote+for+and+get+award+winning+games! http://moneyextra.uk-wire.com/cgi-bin/articles/200801240701464226M.html http://www.newstin.com/tag/us/40103289 http://www.reuters.com/article/pressRelease/idUS77897+24-Jan-2008+RNS20080124 http://www.coolstreaming.us/forum/showthread.php?p=409122#post409122 http://www.iphoneheadlines.com/news/buongiorno_and_imga_bring_the_best_mobile_games http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-24-2008/0004742116&EDATE= http://www.thegamereviews.com/story-499-Boungiorno-to-Provide-Technology-atthe-International-Mobile-Gaming-Awards.html

GSMA AND IMGA PARTNERSHIP NEWS http://www.biskero.org/?p=2119 http://www.dalerankine.com/blog/2008/01/gsma-and-imga-collaborate-to-drive.htm http://www.developmag.com/press-releases/34384/GSMA-and-IMGA-Collaborate-to-Drive-Mobile-Gaming-Innovation-at-the-Mobile-World-Congress http://www.gameguru.in/mobile/2008/22/imga-partners-with-gsma-for-mobile-gaming-innovation/ http://www.gamesindustry.biz/content_page.php?aid=32123 http://www.gamespress.com/release.asp?c=w%08%C8g%B9 http://www.gamevil.com/eng_new/about/about_news_view.jsp?seq=144 http://www.globalmobileawards.com/press/pr11.shtml http://www.gsmworld.com/news/press_2008/press08_01.shtml http://www.mobile-ent.biz/news/29646/IMGA-and-GSMA-collaborate http://www.mobileindustry.biz/article.php?article_id=3179 http://www.mobilemonday.net/news/gsma-and-imga-collaborate-in-gaming http://www.simlife.com/en/news.html http://news.softpedia.com/news/GSMA-and-IMGA-Collaborate-at-the-Mobile-World-Congress-76315.shtml http://www.telcogames.com/news.php?id=43 http://www.canalpda.com/node/5280 http://www.comunic.ro/article.php/GSMA_and_IMGA_Collaborate_to_Drive_Mobile_Gaming_Innovation_at_the_Mobile_World_Congress/3503/ http://www.fullasagoog.com/go.cfm?itemid=7EE8EBC6-DB7D-966A-965FD829A16BB6F6 http://www.gamerfeeds.net/news-awards-organisers-team-for-new-mobile-gaming-push-3.html http://biskero.jaiku.com/presence/23516081 http://www.khronosopenspace.com/ http://www.lbszone.com/index.php?option=com_content&task=view&id=2828&Itemid=2 http://www.mcvuk.com/press-releases/34384/GSMA-and-IMGA-Collaborate-to-Drive-Mobile-Gaming-Innovation-at-the-Mobile- World-Congress http://www.mobime.ru/news/2008/01/17/gsma-and-imga-collaborate-in-gaming.html http://www.projectnext.eu/main-zone/gsm-news/17252-gsma-and-imga-collaborate-to-drive-mobile-gaming/ http://www.quicklybored.com/content/?p=2159

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selected Press Coverage 2007 NOMINEES ANNOUNCEMENT 2007 http://www.modojo.com/news/20061010/832/img_awards_2007_nominees_announced/ http://www.mobile-ent.biz/news/29156/IMGA-Finalists-unveiled http://www.mobilegd.com/newsflash/imga-the-nominees-arjan.html?Itemid=107 http://www.mobileindustry.biz/article.php?article_id=2947 http://www.mobile3dworld.com/News/tabid/52/articleType/ArticleView/articleId/66/THEINTERNATIONALMOBILEGAMINGAWARDSOBTAINSWIDESPREADSUPPORTFROMTHMOBILEINDUSTRY.aspx http://www.moket.com/site/news/20071023_IMG_Awards_Announce_25_Nominees.cfm http://www.n4g.com/mobile/News-75191.aspx http://www.pocketgamer.co.uk/r/Mobile/IMG+Awards+2007/news.asp?c=4443 http://www.psychoworld.cl/web/htdocs/noticias.php?id=22 http://www.quicklybored.com/content/?p=2078 http://www.renderosity.com/mod/forumpro/showforum.php?forum_id=12369 http://news.softpedia.com/news/The-International-Mobile-Gaming-Awards-Nominees-Announced-68805.shtml http://www.mobilemarketingmagazine.co.uk/2006/10/25_in_the_runni.html http://technorati.com/tag/IMGA?authority=a4&language=n http://www.fullasagoog.com/index.cfm?blogid=493 http://www.mcvuk.com/press-releases/32753/Tomorrows-Games-The-International-Jury-Announces-The-Top-25-Most-Innovative-Mobile-Games http://www.megite.com/mxna/1193183120/1 http://komorkomania.pl/2007/10/20/nominacje-do-imga-2007-juz-znane/ http://games.vodafone.co.nz/index.php?p=6.3&n=443 http://www.bapadajoramba.blogs.friendster.com/

OTHER PRESS COVERAGE http://www.pocketgamer.co.uk/r/Mobile/feature.asp?c=5766 http://blog.sevenclick.com/2008/01/30/sevenclick-becomes-imga-technology-partner/ http://events.awn.com/eventdisplay.php3?event_no=11778 http://flashmobileblog.com/?p=69 http://media.netpr.pl/notatka_93554.html http://news.speeple.com/mobilecrunch.com/2007/07/20/imga-seeks-entries.htm http://souplala.blogspot.com/2007/12/imga-2007-awards.html http://www.animationxpress.com/anex/y2k7/headlines/anex2703.htm# http://www.earthtimes.org/articles/show/news_press_release,236292.shtml http://www.gisuser.com/content/view/13669/2/ http://www.marketwire.com/mw/release.do?id=819260 http://scottjanousek.com/blog/?s=imga http://www.telecommarketnews.com/2007/12/gesturetek-mobi.html http://www.foxbusiness.com/article/ideaworks3d-announces-airplaytm-35-bring-console-developersmobile_487349_1.html

CALL FOR ENTRIES JUNE 2007 http://www.telcogames.com/news.php?id=12&articleid=2019 http://www.mgdc.ru/index.php?option=com_content&task=view&id=963&Itemid=47 http://www.mobile-ent.biz/news/27788/IMGA-2007-declared-open http://mobilegames.blogs.com/mobile_games_blog/2007/07/imga-2007-40000.html http://www.quicklybored.com/content/?p=1859 http://www.uraldev.ru/news/detail.php?ID=693 http://www.psychoworld.cl/web/htdocs/noticias.php?id=22 http://www.gamespress.com/product.asp?c=%2DV%2F%2F%3B http://www.1001players.com/en/press.php http://www.pocketgamer.co.uk/r/Mobile/IMG+Awards+2007/news.asp?c=3397 http://www.modojo.com/news/20070627/1048/the_fourth_international_mobile_gaming_awards_is_now_open_for_entries/ http://www.mobile-ent.biz/news/27788/IMGA-2007-declared-open http://www.gamedev.net/community/forums/topic.asp?topic_id=453553

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OTHER IMGA PRESENCE ON THE WEB BANNER CAMPAIGNS IMGA has closed partnership agreements with 95 companies (http://www.imgawards.com/a_sponsors.php). These companies have published different IMGA web banners and run them during specific periods during the campaign: • Announcement of the 2006 winners, February 2007 • Launch of the competition, June – September 2007 • Announcement of the 25 nominees, October - February 2008 • Announcement of the 8 winners, February 2008

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JUDGING PROCEDURE

The Fourth International Mobile Gaming Awards also saw a change in the judging procedure. In the first three years judges were asked to make a pre-selection before coming to Marseille to select the 25 finalists. This preselection phase is now replaced by an on-line judging session, performed by an on-line jury.

ON LINE JURY MEMBERS Dan Scott, Head of Production, Nokia Justin Davis, Owner of Modojo Mathew Bellows, CEO of Floodgate Kyu C. Lee, MD of Gamevil USA Arjen Oldser, Owner of MobileGamesBlog Luigi Fumero, CEO of Impressionware Thomas Wagner, CEO of Design Assembly Stuart Dredge, Journalist Stuart O’brien, Editor of Mobile Entertainment Magazine David Macqueen, Analyst at Screendigest Miho Momonoi, Marketing Director at Taito Hua Liang, Marketing Director at Joyes.com, China Kimmy Kim, Editor at SBS, Korea John Lee, Consultant at Acrodea, Korea Paul Hardy, CTO at Cell runner, Japan. After this on line judging the top 100 games were presented to a jury panel that physically gathered in Marseille on 4 October 2007 at Belle de Mai Mediapark.

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JUDGING PROCEDURE / MARSEILLE

JUDGES OF THE MARSEILLE SESSION Patrik Nilssen, Adobe Mark Ollila, Head of Games, Nokia Jim Kimura, Senior Advisor Groove Capital Oscar Clark, NVIDIA Jani Karlsson, AMD Mike Yuen, Qualcomm Naomi Kilby, Q&A Manager, Orange Jean-François Royer, Euroméditerranée Chris James, CEO Steel Media Guillaume Rosier, Vivendi Games Mobile

The Marseille judging session resulted in the selection of the 25 nominees; 5 finalists in each category:

BEST CASUAL GAME

BEST LICENSED IP-BASED GAME

Deep Interactive

Pursuit Anino Mobile

Doggy Spanish

Com2us South Korea

Office Games 2

Mr. Ice Cream

Pixelthis New Zealand

Rounders Poker Nazara Technologies

India

The Gridleys

Ziggurat Interactive

USA

Ratatouille THQ Wireless

Finland

Poland

Furby Island LemonQuest Spain

Treasure Arm Tequila Mobile

Philippines

The Crystal Maze Dynamo Games Ltd Scotland

EXCELLENCE IN 3D

Indiagames

India

EXCELLENCE IN CONNECTIVITY

Metal Gear Solid Mobile Konami

Japan

Tropictos

Iks Mobile

Poland

WRC 3D

Australia

Chess a moment G-mode

Japan

Prey Mobile 3D Machineworks northwest llc

Firemint

USA

The Truth

CHINA

7 Days

Dingoo Games

China

Mobile Touch Stratego TNO Netherlands

ONE Sequel Digital Legends

Spain

Pass It On! W3-0 design Studio Singapore

IM ANIMAL STUDIO

EXCELLENCE IN GAMEPLAY Championship Manager 2008 Dynamo Games Ltd

UK

Ninja Strike EyeSight Mobile Technologies

Israel

Ghosts in the Machine Anino Mobile

Philippines

Durk Dagger and The Fallen Idol

Jadestone Sweden

Hooked On:Creatures of the Deep Infinite Dreams

Poland

All finalists needed to send their finished game, working on a handset, to IMGA before the end of January. Out of the 25 finalists three failed to send in their game on time: The Truth / IM ANIMAL STUDIO / CHINA Pass It On! / W3-0 design Studio / Singapore • Doggy Spanish /Com2us / South Korea

International mobile games awards 2008


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JUDGING PROCEDURE / BARCELONA

THE JUDGES OF THE BARCELONA SESSION Mark Doherty, Developers Relations, Adobe Dan Scott, Head of Production, Nokia Jim Kimura, Senior Advisor Groove Capital Taizo Son, Senior Advisor, Softbank Mobile Oscar Clark, NVIDIA Jani Karlsson, AMD Joe Barrett, Qualcomm Neil Holroyd, Head of Games, Orange UK Suresh Sudera, Head of Games, Vodafone Jean-François Royer, Euroméditerranée Miho Momonoi, Director Marketing, Taito Shinichiro Kasama, CEO, Taito Attilio Zani, Director Business Dev., GSM Association Matthew Bellows, CEO, Floodgate Entertainment

The jury made the following unanimous decisions:

The operators made the following unanimous decision:

BEST CASUAL GAME

OPERATORS CHOICE AWARD

Treasure Arm Tequila Mobile

Poland

Metal Gear Solid Mobile

Konami

Japan

BEST LICENSED IP-BASED GAME Furby Island LemonQuest Spain

EXCELLENCE IN 3D ONE Sequel Digital Legends

Spain

PEOPLE’S CHOICE AWARD

EXCELLENCE IN CONNECTIVITY NO AWARDS THIS YEAR

WRC 3D

EXCELLENCE IN GAMEPLAY Durk Dagger and The Fallen Idol

Jadestone Sweden

GRAND PRIX Metal Gear Solid Mobile

The result of an online and WAP voting:

Konami

International mobile games awards 2008

Japan

Firemint

Australia


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THE AWARDS CEREMONY 2008

Invitation

Lay out of the Seminar Theatre with IMGA branding

In 2006 and 2007 the Awards Ceremony took place in the vicinity of the 3GSM World Congress (now the Mobile World Congress). In 2006 it was in the Hotel B and in 2007 in the Hotel Fira Palace. The partnership with the GSM Association brought us right into the heart of the Mobile World Congress. The Ceremony took place in the Fira, Hall 7, Seminar Theater, on 11 February 2008. Approximately 250 people attended the event (see below for a list of attendees). Bnet TV enabled a live streaming service on mobile phones and interviewed jury members and winners during both the Judging Session and the Awards Ceremony. All interviews can be viewed at www.bnettv.com now.

THE AWARDS CEREMONY 2008 / PICTURES

BEST CASUAL GAME

Mark Doherty, Adobe Matthew Bellows, Floodgate

International mobile games awards 2008

Winner Best Casual Game Lucasz Deszczulka of Tequila Mobile


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THE AWARDS CEREMONY 2008 / PICTURES

Best Licensed IP Based Game

Jaakko Kaidesoja, Nokia Matthew Bellows, Floodgate

The winning team of LemonQuest, Spain

Excellence in 3D

Neil Trevett, Khronos Group, Matthew Bellows, Floodgate

Digital Legends with Nokia Producer Johannes Olli

Excellence in Game Play

Frédéric Moschetti, Euroméditerranée, Matthew Bellows, Floodgate

International mobile games awards 2008

Jadestone’s Tommy Palm et Jonas Jepson


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THE AWARDS CEREMONY 2008 / PICTURES

People’s Choice Award

Guillaume Maigre, Buongiorno

iPlay’s Keith Adair

Operators’ Choice Award

Neil Holroyd, Orange UK

The team of Ideaworks3D

grand prix

Attilio Zani, GSM Association, Matthew Bellows

International mobile games awards 2008

The team of Ideaworks3D


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ONLINE TRAFFIC 2007/2008

• 13/09/2007 Online Registration Email Reminder • 15/10/2007 Nominees Announcement • 12/02/2007 Winners Announcement • 17/02/2008 End of 2007 Edition push promotional activities

International mobile games awards 2008


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PARTNERS 26 MEDIA PARTNERS 9 in the UK

3 in the US

3 in France

1 in Italy

1 in Spain

1 in Russia

1 in India

3 in China

2 RESEARCH PARTNER IN UK

International mobile games awards 2008

5 TECHNOLOGY PARTNERS


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PARTNERS 49 PROMOTIONAL PARTNERS 19 in ASIA

25 in EUROPE

7 in AMERICA

2 in RUSSIA

International mobile games awards 2008

2 in OCEANIA


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Press Review Sample 2008

International mobile games awards 2008


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Press Review Sample 2008 Games Press: "The Most Innovative Games In The World: Winners Of The International Mobile Gaming Awards Announced"

Press releases, screenshots and release dates:

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The Most Innovative Games In The World: Winners Of The International Mobile Gaming Awards Announced 400 developers from 42 countries compete for $40,000 in prizes over five categories Barcelona – WEDNESDAY, 13 FEBRUARY 2008 – The International Mobile Gaming Awards, the largest competition for mobile games in the world, announced on Monday night this year’s winners at a crowded awards ceremony at GSMA’s Mobile World Congress in Barcelona.. A jury of specialists from Japan, US and Europe selected the winners out of the 25 nominees from the US, China, Japan, Korea, Philippines, Thailand, India, UK, Netherlands, France, Denmark, Spain, Poland, Sweden and Australia. The ‘Best Casual Game Award’ went to ‘Treasure Arm’, produced by Tequila Mobile from Poland, and ‘Furby Island’, produced by LemonQuest from Spain, won the ‘Best Licensed IP-Based Game Award’. The ‘Excellence in 3D’ award went to Digital Legends in Spain for ‘ONE’, Jadestone from Finland received the ‘Excellence in Gameplay’ award for ‘Dirk Dagger and the Fallen Idol’ and the IMGA Jury decided not to hand out the ‘Excellence in Connectivity’ award this year. The US$ 15,000 ‘Grand Prix’ went to Ideaworks3D from the UK with ‘Metal Gear Solid Mobile’, published by Konami. The IMGA launched two new awards this year: the ‘Operator’s Choice Award’ and the ‘People’s Choice Award’.

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The ‘Operators Choice Award’, selected by a jury of mobile operators from the 25 nominated games, went to the ‘Grand Prix’ winner, Ideaworks3D with ‘Metal Gear Solid Mobile’, published by Konami.. The ‘People’s Choice Award’ was handed over to Firemint from Australia with the game ‘WRC’ (‘World Rally Championship’). This was the result of a ‘Web and Wap’ public vote. “This year’s standard of entries has demonstrated just how far mobile games have developed over the past few years,” said Dr Mark Ollila, Director of Technology and Strategy and Head of Games Publishing, Nokia. “We are naturally thrilled to have won both the ‘Excellence in Gameplay’ award for ‘Dirk Dagger and the Fallen Idol’ and the ‘Excellence in 3D’ award for ‘ONE’. N-Gage is committed to providing its customers with the best possible mobile games so it’s great to be recognized so

http://www.gamespress.com/release.asp?c=w%09%CBk%B9 (1 of 3)29/02/2008 15:43:59

International mobile games awards 2008

EXTRA INFO From: International Mobile Gaming Awards (IMGA) Re: International Mobile Gaming Awards 2007 Uploaded: 14/2/2008 Printable version PR contact details for International Mobile Gaming Awards (IMGA) More about International Mobile Gaming Awards 2007

RELATED ARTWORK 24/10/2007 Mob Mobile screensavers to be had. 16/10/2007 Mob And the nominees are... 20/2/2007 Mob Photos from the awards ceremony. RELATED TEXT 23/10/2007 Mob 25-game shortlist unveiled, with five winners to be decided in February. 25/9/2007 Mob Judging to scrutinze nearly 400 entries next week in Marseille. 20/8/2007 Mob Adobe, Nokia and MOVIDA signed as main sponsors, with Qualcomm, NVIDIA, AMD and Belle de Mai Media Park, Marseille also lending support. 13/7/2007 Mob Indiagames signs as promotion partner in - yes - India. 2/7/2007 Mob Mobile game developers have until September 24th to put their game forward to win a share of $40,000.


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Press Review Sample 2008 Games Press: "The partnership between Buongiorno and the International M...obile World Congress brings tomorrow's Mobile Games on to your handset."

Press releases, screenshots and release dates:

LATEST Press releases, screenshots and high-res art for thousands of games

SCHEDULE Release dates for games on all formats

PR CONTACTS A-Z listing About Games Press How to submit assets Email us Forum Terms and conditions

LOGGED IN AS: Jessica Rei www.imgawards.com Update details Log out

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The partnership between Buongiorno and the International Mobile Gaming Awards at the Mobile World Congress brings tomorrow's Mobile Games on to your handset. Milan, January 24, 2008. Buongiorno S.p.A (MTAX STAR, Italian Stock Exchange: BNG), the world’s leading company in mobile entertainment, will provide their unique content delivery platform to the International Mobile Gaming Awards (IMGA), the largest international competition for mobile games. The platform will allow people to use their mobile phones to select their favourite out of the 25 nominated games by using a web or wap site. They will also be able to receive the winning games on their phones at the same time as they are announced at the official IMGA ceremony which will be held in the Seminar Theatre at the Mobile World Congress, taking place in Barcelona from 11-14 February. “Buongiorno is thrilled to be working with the IMGA to support innovations in mobile gaming.“ affirms Fernando González Mesones, Head of Global Marketing, Product & Supply, Buongiorno. “Our end-to-end storefront solution is ready to support the future of the games industry for advanced interactions with multi-player communities, seamless and synchronized web and wap, compatibility with all types of handsets and, soon the iPhone.” “In addition, we will be providing CRM functionalities; this will focus on age-rating of content in the IMGA’s extensive catalogue comprising 1,500 titles from 45 publishers. With the three cornerstones of Buongiorno’s Gaming solution – CRM, Content and Community – Buongiorno brings gaming entertainment to millions of consumers each month, and are always looking to improve their experience.” The IMGA, founded in 2004, is a competition for unpublished games only and specifically focused on innovation and creativity. “We and our nominees are very excited by this new and powerful marketing opportunity and we hope this will boost the chances for the winning games to reach mass audiences worldwide, bringing consumers the innovative new games they are waiting for,” commented Said Maarten Noyons CEO and Founder of the competition. Buongiorno will also be present for the duration of the congress for attendees to visit at hospitality suite 60 – 56 (Hall 4.7).

http://www.gamespress.com/release.asp?c=w%08%CDn%BE (1 of 2)29/02/2008 15:43:40

International mobile games awards 2008

EXTRA INFO From: Buongiorno Vitaminic SpA Uploaded: 28/1/2008 Printable version PR contact details for Buongiorno Vitaminic SpA

RELATED TEXT 25/11/2004 Mob Spiderman 2, Garfield and Olympio Challenge Java games available via the C4 website.


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Press Review Sample 2008

International mobile games awards 2008


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Press Review Sample 2008

International mobile games awards 2008


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Press Review Sample 2008

International mobile games awards 2008


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