NATIONAL COUNCIL OF LA RAZA NCLR Af f iliate Logo Guidelines This is the official Affiliate logo for the National Council of La Raza (NCLR). It encompasses strength, longevity, and presence. This document is intended to provide guidelines for the use of the NCLR logo in print formats. It is important that all Affiliates maintain the integrity of the logo. We therefore ask that all Affiliates considering use of the logo keep the following guidelines in mind. Thank you for your cooperation.
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Clear Space Requirements An area surrounding the NCLR logo must remain free of encroaching design elements on all sides by at least 2/8” or .225” of the NCLR logotype and tagline. Minimum Full-Color Reproduction Size When reproducing the logo, the total width of the logo should be no less than 1” (90 pixels) to maintain clarity. Minimum One-Color Reproduction Size When reproducing the logo, the total width of the logo should be no less than .5” (45 pixels) to maintain clarity.
Full Color 1” Reversed usage:
Black Logotype: BLACK (K) 100
Grayscale Logotype: BLACK (K) 100 Tagline: BLACK (K) 60
Color Logotype: PMS 1797
Logo Requirements ■
To use the logo in large-format applications such as posters or displays, scale it uniformly. Any scaling must retain the original proportions of the logo. Never stretch the logo vertically or horizontally. If you must resize an electronic version, always scale down from a larger image. Never scale up or enlarge the electronic format logo.
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Additional text may NOT be added in such a way that it appears to be part of the logo itself.
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The NCLR logo should use only the official PMS 1797c (red). If the logo visibility is not at its best, you may request the logo in reversed white to use in bright solid color backgrounds.
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Never recreate the logo independently.
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Any usage of the logo must be approved by NCLR. To maintain consistency in the use and reproduction of the NCLR logo, you must submit a proof layout of how the logo will be used in any printed piece.
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A final image should be submitted to NCLR for internal tracking of logo usage.
Print Name
Grayscale Logotype: BLACK (K) 50
One Color Logotype: White
Agreement 1. NCLR disclaims all warranties, expressed and implied, regarding the logo, including warranties against infringement. You agree to indemnity for NCLR from and against any and all claims and liabilities arising out of your use of the logo. 2. NCLR, in its sole discretion, may terminate or modify your permission to use the logo at any time. You agree that upon NCLR’s termination of your permission to use the logo, you will immediately cease all further use of the logo and any other similar names, marks, or logos. 3. You agree not to alter the logo in any way or to combine the logo with any other names, marks, or logos. 4. Any right to use NCLR’s trademark, trade name, service mark, domain name, and any visual representations thereof, and any other publicity rights or indicia of ownership owned or used by NCLR, shall require NCLR’s prior written consent.
Organization
If you need further assistance with the logo or a different electronic format please contact publications@nclr.org. National Office Raúl Yzaguirre Building • 1126 16th Street, NW Washington, DC 20036 • Phone: (202) 785-1670 • Fax: (202) 776-1792 • www.nclr.org
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