How to Expand Your Landscaping Business into the Commercial Market

If you run a landscaping business, you probably started with residential work in your local community. And while residential properties can be easier to handle, commercial landscaping jobs have a lot to offer as well, providing better margins, higher chances of repeat business and excellent marketing opportunities.

To pivot your business from residential to commercial landscaping, building relationships with business owners is crucial, so you’ll need to know which prospects to target and how to target them. The following strategies can help you tap into the commercial market.

Connect with Local Business Owners Start with a list of potential leads and identify business owners in the area with properties that might need your services, then send out cold emails or make calls to property managers. Prioritize your leads systematically, based on the specific needs with which your business can assist and the likelihood that a given prospect will respond to your offer.

Then, deploy a system to organize your prospect lists, including business management software that can assist in your outreach and communication efforts. From one central hub, you’ll be able to track which prospects you’ve reached out to, how often you’ve attempted to make contact and whether or not they’ve responded.

Market Your Landscaping and Lawn Care Business

Although attending in-person networking events, working the phones and reaching out via email should certainly be priorities, be sure not to overlook the importance of digital marketing. Everything from Google Ads to social media

Getting involved in your community is also a great way to build brand awareness and create buzz around your commercial work. This might include participating in nonprofit events and charity work, hosting lectures and webinars catered to building owners and manager associations, and building a community presence at your local chamber of commerce.

Build Brand Loyalty

Incentive programs are an excellent way to build brand loyalty and generate more high-quality accounts, so consider offering discounts or other rewards to clients who refer new business to you.

User-generated content also can be a powerful marketing tool, and online testimonials are a great way to get your name out there. Be sure to ask repeat clients to leave feedback, framing the request as an opportunity to help your company grow.

www.ncnla.com www.ncnla.com