Introduction

THE WHOLE IS MORE THAN THE SUM OF THE PARTS

We often speak of NCNW as an “organization of organizations.” That phrase refers to NCNW’s role as conduit of its affiliates. It is that important nexus that gives NCNW the right to say that it speaks on behalf of women of African descent, their families and communities. Nevertheless, that phrase does not fully describe all of the constituencies that make up the NCNW family.

In addition to the 32 national women’s membership organizations, NCNW is home to 330 community-based sections. Each of those sections has its own relationships with the place where they are located, other NCNW sections in the state and the local and regional chapters of the Affiliates.

In terms of everyday activities, no group is more hands on that our headquarters staff. They manage, through determination and pride in the culture of our people, to implement the lofty NCNW mission – to lead, advocate and empower women of African descent, their families and communities.

Every team needs a coach or a captain. Johnnetta Betsch Cole, Ph.D. has proven to be a resourceful, empathetic, inspiring and visionary leader perfectly suited for this phase of NCNW’s existence. From a policy perspective, it is the work of the members of the Executive Committee – elected and appointed – to assure that NCNW has a vision for the future and that NCNW is in compliance with important regulatory requirements. Standing committees and ad hoc committees help to set a course and provide leadership to meet the organization’s goals and aspirations. We are blessed with a reliable and expanding cadre of sponsors, donors and supporters who choose to associate themselves and their reputations with NCNW.

So, perhaps now you understand why I say that the “whole is more than the sum of the parts.” With more than two million people involved it is important to have a unifying force. Branding is more than colors and fonts. It is the way we say to the world who and what we are in a format that is instantly recognizable and immediately associated with the work of NCNW. Our only product is ideas and that makes effective, timely communication essential. TkebanX.T.Jahannes

Tkeban X. T. Jahannes

Director of Communications