Extension Communications

EXTENSION

COMMUNICATIONS

Homegrown | Everyday Solutions for Everyday Lives

As rapid growth and population shifts continue across North Carolina, NC State Extension’s Homegrown video series remains at the core of our efforts to connect Extension with new, diverse, urban-centric audiences. The series provides practical, sciencebacked tips and info from Extension experts via short videos that address common needs among our audience.

Engagement with Homegrown’s target audiences continued to grow in 2022, as it has every year since its inception four years ago.

Equipping Our Brand Ambassadors

A new package of overview resources, including a booklet, fact sheet and info card for both N.C. Cooperative Extension and NC State Extension, helped to provide Extension’s 1,000+ employees across the state with valuable outreach tools to grow awareness of our work and impact.

Bolstering Extension Storytelling Statewide

Through stories, we make data relevant, build emotional connections with audiences and bring our brand to life. This past year we were thrilled to welcome a new full-time Extension writer and content development specialist to the team!

Mr. Simon Gonzalez hit the road running, already crafting more than 30 timely stories of impact for Extension’s programs and people statewide. And we’re just getting started.

‘Our State’ Is Taking Notice

The team has been hard at work collaborating with Our State magazine on a monumental opportunity heading into the new year. We’re excited to share that Our State, which has the largest paid circulation of any North Carolina magazine (total readership of over 1 million), will dedicate the entire May 2023 issue to Extension in North Carolina. Stay tuned!