I ti sy our bi r t hda y . Andot he rmat t e r sofr he t or i c
I fr he t or i ci sor name nt ,andor name nti s c r i me-l oc kmeup.Idon’ twantt y pe f ac e s s t r i ppe dbar eoft one ,e mot i on,andat t i t ude . The r ear et i me sandpl ac e swhe r er he t or i c ( r e ad:or name nt )s e r v e sav al i dpur pos e .The c ommont he mei nt her e adi ngsf r om t hi s we e kwe r er ul e sr e gar di ngf or m.Ge r s t ne r , Mue l l e r Br oc kmann,andLi ndi nge rhad s t r ongopi ni onsaboutt hepr e e mi ne nc eof f unc t i on,andt hatde s i gnne e dst of ul f i l la pur pos ebe f or ec r i t i quec anbe gi n. Obj e c t i v i t yi se l us i v ee noughasi ti s ,i nar t &de s i gni ti se s pe c i al l yc hal l e ngi ng.What de s i gne r sandde s i gnt he or i s t ss t r i v et o ac hi e v ei same ansofdi s t i l l i ngt r ut hf r om de s i gn.Themos ti mpr e s s i v ee f f or ti nmy opi ni onwasGe r s t ne r ’ s .Hi spr oc e s swast o wor kbac kwar dst oi de nt i f yas or tof wor ki ng,br e at hi ngt axonomyf orde s i gne d c ompos i t i ons .Col orandpos i t i onwe r et wo t hi ngst hathec odi f i e di nhi sar t i c l e .I ns o manyway s ,t hi si de aofc odi ngc ompone nt s ofde s i gnwass oahe adofi t st i me .
HappyBi rt hday!
Y o u ’ r e o l d e r n o w .
AsBons i e ppepoi nt souti nhi sar gume nt , r he t or i c alf or mi sahugeas s e tf orv i s ual me t aphor .Headdsphot ogr aphi ce v i de nc eof howi tc anbef oundandus e di nawi de r angi ngv ar i e t y ,t hatar ehi ghl ys ophi s t i c at e d andf or mal .Butweus ev i s ualr he t or i ci n v e r ymode s tway saswe l lt hatar ej us tas e qual l yi mpor t ant . Whe ndi s c us s i ngs ome t hi ngac ade mi c , pr of e s s i onal ,andr e l at i v e l ydr y ,i tmake s s e ns et hatt heme s s agei s n’ tl os ti nt he me di um andf ort y pogr aphyt omat c ht hat r e qui r e me nt .Fori nf or mal ,c onv e r s at i onal , andpe r s onalt y pogr aphyt hough,us eaf ont t hatmake ss e ns ef ort hatoc c as i on.Say “ HappyBi r t hday ”wi t he xc i t e me ntf ora me s s aget haty ouwantt oe l l i c i te xc i t e d e mot i on.WhatBons i e ppei ss ay i ng,i not he r wor ds ,i st hatt hehumani t i e ss houl dn’ t abandont he i rhumanc onne c t i on.Tone , i nf l e c t i on,f e e l i ngsar eal li mpor t ant i ngr e di e nt si nde s i gn.