THE GRID
THE GRID
typography typography typography typography
RIGHT
GRID GRID GRID GRID GRID GRID GRID
LEFT
This is where the
Meets the
side of the brain.
logical and intelligent. The objective, practical, mathematical, careful grid. The
This is how beauty and aesthetics are formed.
GRID GRID GRID GRID GRID GRID
Born out of post-World War II constructivist Switzerland, so that creativity can be planned out and thus achieved
A proper way to
solve +he design equa/ ion
To want so badly to control every variable, to create visual unity through carefully constructed systematizations
TYPOG TYPOG TYPOG TYPOG TYPOG TYPOG TYPOG TYPOG TYPOG TYPOG It’s on this grid that we carefully orchestrate the typographical aesthetic to convey this carefully constructed visual information.
This is where space and letterforms interact in harmony. What the space does and doesn’t contain reacts to the letterforms, and how this typeface is laid out interacts
within the space.
RAPHY RAPHY RAPHY RAPHY RAPHY RAPHY RAPHY RAPHY RAPHY RAPHY
This is the canvas for what becomes the speaker’s
thoughts
.
Letters and forms carry with them the ability to paint a visual aid on the picture plane.
Shape creates meaning, through explicit and implicit visualization.
The Grid is the conductor of what is
said and what is
understood.
typogi sraphy the art. typography typography typogThe Grid raphy Typography within this careful space is purposeful. That in and of itself
So with that being said,
is our:
GRID GRID GRID GRID GRID GRID CHA GRID safe haven
home base
where we find comfort in the predictability in what we can create Where are letters and colors and shapes lie with
ma+hema+ica/ precision and calculated,
emotionless
OS
LETTERS ANDGRIDS LETTERS ANDGRIDS LETTERS ANDGRIDS LETTERS ANDGRIDS LETTERS ANDGRIDS LETTERS ANDGRIDS I just want to know
What would these
typographers say if we
E
BROKE
G
R I
D D