Boys, you can wear makeup, too

No one bats an eye when a woman walks out of the house with cut crease eyeshadow and lipstick. On the other hand, if a man does the same, everyone stares, as if makeup on a man is a spectacle. However, cosmetics can and should be gender neutral.

Makeup has its origins 6,000 years ago in ancient Egypt and has historically been used for both men and women. For example, 18th century America saw upper-class men and women alike using beauty products for eyes, lips, face and nails. In modern society, though, makeup on men is taboo.

The fact that this behavior is viewed as socially unacceptable lies equally in homophobia, toxic masculinity and misogyny. Men who use cosmetics are painted as effeminate — as if being a feminine man is a bad thing — and assumed to be homosexual. Their masculinity is attacked and their sexuality falsely branded. Conversely, cosmetic advertising has been overwhelmingly targeted to women, as the patriarchy pressures women to make themselves physically attractive to the male gaze.

ed products, there is no label on a bottle of foundation or - uct that says “for female use only.” cara or eyeliner to create their desired eye shape. They can use gel to hold their eyebrows in place and lip balm to give their lips

Just like women,cealer to cover up blemishes or dark under-eye circles.

Men wearing makeup isn’t new — it isn’t something that entirely gressive attitudes — so why should ture music icons like David Bowie, Prince and Freddie Mercury were all known to wear makeup. Actors - out the twentieth century as well. Even today, it’s commonplace for both male - coming more accepting of makeup on men. Beauty brands are adjusting their advertisements with the hopes of attracting consumers that identify as male. Male YouTube influencers and beauty gurus like Patrick Starrr and Manny MUA have played a significant role in normalizing these products for men. While both of these men are part of the LGBTQ community, there are other influences drawing men to the beauty industry. For example, there are cosmetic brands designed for men specifically, such as For Men.

If you’re a man who is afraid of the makeup aisle but still wants to cover up a pimple or blemish, visit one of those brands meant for men. Still, I encourage you to shop in person and let go of the gender roles we’ve been socialized into.

Like most things in our society, makeup has been assigned a gender, when in reality, it doesn’t have one. I’m not saying that all men need to run to Walgreens and buy an eyeshadow palette. However, if a man chooses to, we need to stop thinking that it’s a commentary on his masculinity or sexuality.

Beauty products are for everyone regardless of one’s gender identity, and it’s time we normalize wearing makeup for those who have been instructed not to.

NC State’s fifth annual Day of Giving takes place on March 22. From scholarships to programs to campus enhancements, Day of Giving donors help make your experience extraordinary.

Show up to either Stafford Commons or The Corner at Centennial between 11 a.m. and 2 p.m. on March 22 to see how alumni, family, friends and fellow students of the Pack are strengthening our university. Plus you can:

• Participate in fun activities

• Enjoy free food

• Score some exclusive NC State swag

• Help your favorite area win bonus funds

• And so much more!

This Day of Giving, we’re giving forward and #GivingPack. Learn more at dayofgiving.ncsu.edu.