GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Illuminati is an art gallery and an art space. --------------------------------------
Images sind Fixsterne zur Orientierung in einer konsumbegeisterten Gesellschaft geworden. Es tut gut, Images skeptisch zu betrachten, denn Images sind Fluch und Segen, Orientierungshilfe und Irrlicht zugleich. Zwischen Images und Tatsachen klafft oft eine irrwitzige Diskrepanz, die es durch De-Branding zu entlarven gilt! Branding ist die strategische Arbeit an Images. De-Branding bezeichnet den kreativ-subversiven Umgang mit Images und Branding in einer Kultur, die von Marken-Images geprägt wird. De-Branding zeigt Möglichkeiten auf, sich von der unreflektierten Image-Kultur zu emanzipieren – Konsumenten, Fans, Dich und mich. De-Branding initiiert die ‚ Ent-Täuschung‘ von strategisch erzeugten Imagewelten.
plusvalue
CULTURE
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ART
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DESIGN
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ATELIER
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central excerzise
IDEAS pre condition
FREE SPACE
argument
RE-SEARCH
GRAPHIC DESIGN -------------------------------------ILLUMINATI Graphic design studio specialized in -Branding -Visual identity. Matrix --------------------------------------
aim
wish
COMMUNICATION
MAKE PEOPLE THINK
VISION, HOW? central value >>> style/from MISSION, WHAT? make pople think >>> content/iconic FREE SPACE + IDEAS + CULTURE >>> MOVEMENT! RESEARCH + COMMUNICATION + MAKE PEOPLE THINK >>> DESIGN!
GRAPHIC DESIGN -------------------------------------ILLUMINATI WHAT IS CULTURE? Culture is a system of building identity! people’s culture consists of all the ideas, objects, and ways of doing things created by the group. --------------------------------------
GRAPHIC DESIGN -------------------------------------ILLUMINATI HOW IS ART?
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ILLUMINATI
GRAPHIC DESIGN -------------------------------------ILLUMINATI FUTURA_primary typeface MONACO_secondary typeface typography --------------------------------------
Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares).
GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Logo development. --------------------------------------
A_01
A_02
A_03
A_04
A_05
A_06
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A_08
25 mm
25 mm
100 mm
GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE Logo positive + negative. --------------------------------------
100 mm
ILLUMINATI STUDIO Nicolò Cunico
Tel. (+39) 334 89 106 89 mail. nicolò @i lluminati.com skype. illuminati studio
CONTRÀ RIVA 35 | BASSANO DEL GRAPPA | 36061 VI ITALY | WWW.ILLUMINATI-STUDIO.COM
GRAPHIC DESIGN -------------------------------------ILLUMINATI ART SPACE
Stationery. --------------------------------------