Control Your Brand’s Messaging and Identity Online

BY STEVE GUGLIELMO

By now, we are all aware of just how important having a strong internet presence is for our businesses. Even if you don’t have an e-commerce platform, it is important that your company be visible online. Think about it, as a consumer, what is the very first thing you do when you need to buy virtually any new product? You search for it online. But what if you can’t find the information you need when you search? Or, worse yet, you find some information, but it’s inaccurate? Chances are, you’ll find a different company to buy that item from. You don’t get a second chance to make a first impression.

Research has proven time and time again that the best way to attract new customers today is by getting your business listed and visible wherever customers are looking for it. This holds true whether you’re selling dairy products or supplies that support that industry, like packaging or machine parts. A good way to make sure that your company is putting its best foot forward on search is by utilizing Listings Management software.

If you think about your website as your company’s digital storefront, then directory listings are like the phonebook, or billboards, that can help drive traffic to your site. And you want to make sure that your customers and potential customers can find the directions to your “storefront” however they’re searching for it online.

A good listings management program can help customers boost their online presence, grow their local visibility, get discovered more easily, more effectively use word of mouth through their review management, increase brand awareness and business reputation and boost your Search Engine Optimization.

The program allows companies to manage their online reputations all from one central dashboard location that then broadcasts any updates or new information you wish to convey to all of the online directories at once.

Has your address changed? New website? Closed for a holiday? There is no need to update each directory individually, or worse, keep the wrong information up for all to see. Simply make the changes in your dashboard and your information will update around the web. This creates a clean, streamlined, uniform and up-to-date online presence for your business. And, in turn, it helps boost your SEO across all of these platforms,