SCENT MARKETING INSTITUTE The leading authority on scent-supported marketing
Being a scent solution provider can be frustrating. You know how effective scent is in helping companies increase their sales, increase customers’ recall of their products, create a pleasant atmosphere and connect with the customer on an emotional level. But many companies are unaware of the applications and power of scent marketing.
The Scent Marketing Institute can help: Our mission is to support our members’ sales and marketing efforts so you can make more money and the industry can grow and benefit everyone: scent solution providers, manufacturers, scent buyers and their customers.
The Scent Marketing Institute - Educates the media and potential buyers about the benefits and efficacy of scent marketing This has an impact on your prospecting, taking you from “You do what, exactly…?” to “Tell me more…” - Saves you time and effort by providing you with easily accessible, relevant information to use as a sales tool - Our extensive searchable Knowledge Base contains hundreds of studies, statistics and articles on scent and its specific applications in a wide range of industries and situations including hospitality, retail, casinos, restaurants, product evaluation, time spent, congruency, fragrance preferences, gender differences in regard to scent, culture, academics, health, and many other topics. We continue to add to our Knowledge Base every week so the most up-to-date information is available to our members. - Proactively communicates with marketing, advertising and branding companies so that they understand the benefits of scent marketing - As a result of our efforts, your prospect’s ad agency person can transform from a roadblock to a cheerleader. Keeps you informed about the latest technology, products and trends in scent and scent - marketing so you can be competitive in the market - At ScentWorld Expo, the information you learn from world-class perfumers, researchers, marketers and industry professionals will keep you on top of your game and give you a competitive edge. - Provides a networking forum – SMI provides a place where anyone involved in scent or scent marketing can learn and interact with other scent professionals, branding experts, buyers of scent and the press. - Gives you credibility – The Scent Marketing Institute is widely regarded by the media and other influencers as an established, truthful and impartial organization. When you become a member, you benefit from the reputation we have worked years to establish. - Actively promotes our member companies to potential buyers, marketing agencies and the media – We are grateful for your support and do our best to help you in every way possible.
Are you ready to grow your company? Join SMI today!
SCE NTw orld 2011
Gansevoort Hotel Miami Beach, Florida Dece mber 7-9th
“The Sweet Smell of Success” Sponsorship and Exhibiting Information The largest global scent marketing conference and expo is back and better than ever! This year, the event will be at the beautiful Gansevoort Hotel on South Miami Beach, Florida, where we will combine great business opportunities, cutting edge research, practical information, and sales strategies with sun, sand and fun. Our theme this year is “The Sweet Smell of Success” and we will be highlighting not only past successes, but also strategies for your future success. It is our goal that our sponsors and exhibitors transact a lot of business as a result of the conference. To accomplish our goal, we are targeting the marketing, branding and advertising community as well as end-users of scent such as consumer packaged goods, hospitality, retail, cosmetics and entertainment companies to attend the show and receive information from our sponsors. Those companies that have a strong showing at ScentWorld will be positioned well with prospective customers. We are also doing something brand new this year. In addition to the actual conference in Miami Beach, we will be having a virtual tradeshow on our website, where exhibitors and sponsors will continue to derive benefit long after ScentWorld has finished. Depending on your level of sponsorship, you can provide links to your website, photos from the show and downloadable brochures from our virtual trade show. In recognition of the global recession, Scent Marketing Institute has reduced the price of the sponsorship packages, so you get more value for your sponsorship than ever. If you are a serious player in the scent marketing industry, you need to sponsor ScentWorld Expo. I hope to meet you there!
ScentWorld Expo 2011 Sponsorship Opportunities Cost Exhibit space Program Free admission passes to the conference Logo/brand name included in marketing & promotional material
Silver
Gold
Platinum
$2,500
$5,000
$7,500
Table
10 x 10
20 x 20
¼ page ad
½ page ad
Full page ad
3
4
5
E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent
E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertising
E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertising, plus promotional mailings and attendee correspondence
Opportunity to include logo branded promo items in kits sent to top marketing agencies
No
Yes
Yes
Logo projection in main conference areas
Yes
Yes
Yes
Recognition in keynote address, general assembly, at gala event and signage
Yes
Yes
Yes
Access to attendee list with contact info (address, phone, contact name and email)
No
Yes
Yes
Access to full list of conference invitees including marketing & consumer product companies
No
No
Yes
Virtual trade show website – ability to include a downloadable document such as a brochure
No
Yes
Yes
Virtual trade show website – ability to include photos of your booth from the show & product photos plus direct email link to directly receive leads
No
No
Yes
SCE NTw orld 2011 Individual ScentWorld Event Sponsorships In addition to the general conference sponsorships, you can underwrite individual events within the ScentWorld conference. Your company will receive credit in the program, will have its logo prominently displayed at the event (or on the bag in the case of goodie bags) and will be thanked during the event.
Welcome reception $2,500 Thursday breakfast $1,000 Cocktail reception & awards ceremony $5,000 Friday breakfast $1,000 Goodie bags $750
Exhibiting $1,500 includes a tabletop space, free admission for up to 2 people, listing in program as an exhibitor with name, phone number, website and products/services, logo displayed in virtual trade show on website
Reserve your sponsorship or exhibit space now by filling out the Sponsor and Exhibitor Form and mailing it with a check to: Scent Marketing Institute 7 Fox Meadow Road Scarsdale NY 10583 …or by registering online at www.scentworldexpo.com.
THANK YOU for supporting ScentWorld Expo!
ScentWorld Expo 2011 Sponsorship Form Contact person name ___________________________________ Company _____________________________________________ Address ______________________________________________ City __________________________________________________ State/Province _________________________________________ Country ______________________________________________ Zip/Postal Code _______________________________________ Phone _______________________________________________ Email ________________________________________________ Website ______________________________________________
Sponsorship Packages
Cost
Platinum
20 x 20 exhibit space Full page ad in the ScentWorld program 5 free passes to the conference E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertising, plus promotional mailings and attendee correspondence Opportunity to include logo branded promo items in kits sent to top marketing agencies Logo projection in main conference areas Recognition in keynote address, general assembly, at gala event and signage Access to attendee list with contact info (address, phone, contact name and email) Access to full list of conference invitees including marketing and consumer product companies Virtual trade show website – ability to include a downloadable documents such as a brochure, photos of your booth from the show, product
$7000
Gold
10 x 10 exhibit space ½ page ad in ScentWorld program 4 free passes to the conference Email blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertising Opportunity to include logo branded promo items in kits sent to top marketing agencies Logo projection in main conference areas Recognition in keynote address, general assembly, at gala event and signage Access to attendee list with contact info (address, phone, contact name and email) Virtual trade show website – ability to include a downloadable document such as a brochure
$5000
Total
ScentWorld Expo 2011 Sponsorship Form Sponsorship Packages Silver
Tabletop exhibit space Âź page ad in ScentWorld program 3 free passes to the conference E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent Recognition in keynote address, general assembly, at gala event and signage
$2500
Additional Sponsorships: Welcome reception
$2500
Thursday breakfast
$1000
Cocktail reception & awards ceremony
$5000 $1000 $750
Friday breakfast Goodie bags Exhibiting only
$1500 TOTAL SPONSORSHIP
Hotel SMI has negotiated a group rate at the beautiful Gansevoort Hotel in Miami Beach. The rate for Wednesday and Thursday is $225 per night plus applicable fees and taxes, and the weekend rate if you would like to extend your stay is $245 per night plus applicable fees and taxes.
Date
Number of rooms
Rate for all days
Wed, Dec 7 only
$263.25
Wed and Thurs, Dec 7 & 8
$526.20
Wed, Thurs and Fri, Dec 7, 8 & 9
$812.35
Wed, Thurs, Fri and Sat, Dec 7,8,9 & 10
$1,098.20
Total
TOTAL HOTEL TOTAL SPONSORSHIP AND HOTEL Signature & Date_____________________________Printed Name___________________________ Title__________________________________________________ Remember, December is the height of the tourist season in Miami Beach and affordable hotel rooms will be difficult to find if you do not book now at this group rate.
Payment information: You can pay online at http://www.scentworldexpo.com/sponsors.html, or, if you prefer, you can pay by check by mailing it along with the above form to: Scent Marketing Institute 7 Fox Meadow Road Scarsdale, NY 10583