WHO WE ARE
The Vancouver Symphony Orchestra’s mission is to enrich the quality of life in and bring prestige to our city, province and country through the presentation of high-quality performances of classical and popular music, and the delivery of excellent education and community programs. Professional orchestra begun in 1930. Until 1930 the history of symphony orchestras in Vancouver was one of discontinuity and uncertainty. The first Vancouver Symphony Orchestra (SO), formed in 1897 with 23 players under Adolf Gregory, gave three concerts in Dunn Hall, then disbanded. In 1907 it was revived briefly, with 36 members under Charles Ward. Another group, known as the ‘Spare Time Symphony’ and conducted by Oscar Ziegler, was playing in 1915 but was disbanded after his death ca 1919. In 1919 Henry Green organized a 60-member orchestra for the Vancouver Symphony Society under the leadership of F.L. Beecher (president) and Mrs B.T. (Elisabeth) Rogers (vice-president).
This orchestra survived for two seasons, but financial strains and the disappearance of Green (who had been refused an annual salary of $20,000) ended its activities. In 1921 an English musician, William Raven, started the Vancouver Philharmonic, which became officially the Capitol Theatre Symphony Orchestra. With the advent of the talking motion picture this orchestra, too, lost its audience.Very little symphonic music was heard in Vancouver during the 1920s.
TABLE OF CONTENTS
Brand Introduction
1
Logo Description
5
Proper Use & Misuse
7
Primary/ Secondary Colors
11
Typography
15
Brand Graphics
19
Brand Extensions
21
THE VSO LOGOTYPE
The Vancouver Symphony Orchestra’s logo is simple yet elegant. The five stroke represent the five lines in music. It also depicts an abstract version of a conductor waving his baton. Also the ‘V’ shape stroke of the five lines represents ‘Vancouver’.
The typeface of the logo is Tw Cent Mt. As we have stepped away from the traditional brand of VSO, we wanted our logo to feel more modern, but still respect the history of our group. Thus, Tw Cent Mt is the perfect choice for our brands mission for the future.
PROPER USE & MISUSE
VSO logo should be used in plain background and on only the three clours: Pearl Bush, White, and Black. We want our logo to be kept symple and not be fighting from other surrounding graphics. It is important to size the logo appropriately to not loose the legibility. It should be kept small,
but not too much that it would be hard to read. Do not separate the logo, when used on a horizontal surface, have the typeface straight, that is the only exception. Also, only keep the logo straight. Dont have the logo slanted on a diagonal angle.
I have always wanted my colors to sing. Paul Delvaux
THE COLORS primary colors
SMOKY RGB 89 79 120 CMYK 72 74 29 12 HEX #594F78 PANTONE 2665
RUM RGB 109 101 136 CMYK 62 61 28 6 HEX #6D6688 PANTONE 266
SANDAL RGB 168 158 105 CMYK 36 30 68 2 HEX #A89E69 PANTONE 4505
OLIVE HAZE RGB 135 128 110 CMYK 47 41 56 10 HEX #87806E PANTONE 404
HUSK RGB 186 171 97 CMYK 29 26 78 0.8 HEX #BAAB61 PANTONE 4515
secondary colors
COPPER RGB 191 107 54 CMYK 19 65 89 8 HEX #BF6B36 PANTONE 7512
PEARL BUSH RGB 230 225 210 CMYK 4 4 13 5 HEX#594F78 PANTONE 7527
The five colors we chose for the primary colors subtle, smooth, classy, and elegant. The richness of husk that reflects gold contrasts beautifully with smoky. When when the five colors are put together, it compliments each other nicely. Also, copper that is one of the secondary colors, is only m inimally used to high light certain parts of a text.
Where words fail, music speaks. Hans Christian Andersen
TYPOGRAPHIC STYLE Headline
VSO ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 ~!@#$%^&*()_+ Tw Cen MT
The Tw Cent Mt typeface is used in our logo and for headlines. There are no size limitations to englaring the type, however it should be appropriate and legible. Gill Sans is used for body text. The type face is simple, modern and classy, just the way we want our brand to be.
Body Text
Aa Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+
Gill Sans Bold
Gill Sans Regular
There is music wherever there is harmony, order, or proportion. Thomas C. Haliburton
BRAND GRAPHICS The light version of our logo that is consistently used in the white background brings out VSO without emphasizing two much on the typeface. Also, the white shilouette of the instruments used on the five tone color bars should only be used in prints such as the manual, brochure, and posters.
Background Logo
Letterhead & Envelope
BRAND
EXTENSIONS Business Card
Website
Posters
Tote Bag
Ticket