Vancouver Symphony Orchestra Brand Manual

Page 1


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WH


HO WE ARE


TABLE OF CONTENTS

Brand Introduction

1

Logo Description

5

Proper Use & Misuse

7

Primary/ Secondary Colors

11

Typography

15

Brand Graphics

19

Brand Extensions

21



THE VSO LOGOTYPE

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PROPER USE & MISUSE

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I have always wanted my colors to sing. Paul Delvaux


THE COLORS primary colors

SMOKY RGB 89 79 120 CMYK 72 74 29 12 HEX #594F78 PANTONE 2665

RUM RGB 109 101 136 CMYK 62 61 28 6 HEX #6D6688 PANTONE 266

SANDAL RGB 168 158 105 CMYK 36 30 68 2 HEX #A89E69 PANTONE 4505

OLIVE HAZE RGB 135 128 110 CMYK 47 41 56 10 HEX #87806E PANTONE 404

HUSK RGB 186 171 97 CMYK 29 26 78 0.8 HEX #BAAB61 PANTONE 4515


secondary colors

COPPER RGB 191 107 54 CMYK 19 65 89 8 HEX #BF6B36 PANTONE 7512

PEARL BUSH RGB 230 225 210 CMYK 4 4 13 5 HEX#594F78 PANTONE 7527

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Where words fail, music speaks. Hans Christian Andersen



TYPOGRAPHIC STYLE Headline

VSO ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 ~!@#$%^&*()_+ Tw Cen MT


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Primary Colors

Aa Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+

Gill Sans Bold

Gill Sans Regular



There is music wherever there is harmony, order, or proportion. Thomas C. Haliburton


BRAND GRAPHICS Background Logo



Letterhead & Envelope


BRAND

EXTENSIONS Business Card


Website


Posters


Tote Bag


Ticket



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