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WH
HO WE ARE
TABLE OF CONTENTS
Brand Introduction
1
Logo Description
5
Proper Use & Misuse
7
Primary/ Secondary Colors
11
Typography
15
Brand Graphics
19
Brand Extensions
21
THE VSO LOGOTYPE
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Umsan veraestrud diamet, coreet augait vel exerostie dolor si.Duis nullam zzrit luptat, si.Unt nulla facin ver sectem velSi. Pat iuscipis aliquiscipit at dolortis euisi erilit verit numsandre feu facilis nos aliquisim atet, sum quat.
PROPER USE & MISUSE
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Umsan veraestrud diamet, coreet augait vel exerostie dolor si.Duis nullam zzrit luptat, si.Unt nulla facin ver sectem velSi. Pat iuscipis aliquiscipit at dolortis euisi erilit verit numsandre feu facilis nos aliquisim atet, sum quat.
I have always wanted my colors to sing. Paul Delvaux
THE COLORS primary colors
SMOKY RGB 89 79 120 CMYK 72 74 29 12 HEX #594F78 PANTONE 2665
RUM RGB 109 101 136 CMYK 62 61 28 6 HEX #6D6688 PANTONE 266
SANDAL RGB 168 158 105 CMYK 36 30 68 2 HEX #A89E69 PANTONE 4505
OLIVE HAZE RGB 135 128 110 CMYK 47 41 56 10 HEX #87806E PANTONE 404
HUSK RGB 186 171 97 CMYK 29 26 78 0.8 HEX #BAAB61 PANTONE 4515
secondary colors
COPPER RGB 191 107 54 CMYK 19 65 89 8 HEX #BF6B36 PANTONE 7512
PEARL BUSH RGB 230 225 210 CMYK 4 4 13 5 HEX#594F78 PANTONE 7527
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Where words fail, music speaks. Hans Christian Andersen
TYPOGRAPHIC STYLE Headline
VSO ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 ~!@#$%^&*()_+ Tw Cen MT
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Primary Colors
Aa Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 01234567890 ~! @#$%^&*()_+
Gill Sans Bold
Gill Sans Regular
There is music wherever there is harmony, order, or proportion. Thomas C. Haliburton
BRAND GRAPHICS Background Logo
Letterhead & Envelope
BRAND
EXTENSIONS Business Card
Website
Posters
Tote Bag
Ticket