HYPE
JAN
2010
SNOW NEWS Louie Vito and Scotty Lago make the 2010 Olympic Team
Neff riders Louie Vito and Scotty Lago will be going for gold in Vancouver next month along with the rest of the US Olympic Team. Congrats to Scotty and Louie for making the team and making their first appearance ever at the Olympic games.
Neff rider Chas Guldemond won 1st place at Snowbasin Dew Tour and Sage Kotsenburg took 3rd place.
SNOW NEWS Neff Welcomes Horgmo, Mathes, Marxer and Mosesson
Darrell Mathes
Anne-Flore Marxer
Hampus Mosesson
Neff is stoked to welcome Torstein Horgmo, Hampus Mosesson, Darrell Mathes and Anne-Flore Marxer to the Neff Snow team. Each of these riders have their own signature beanies debuting in Fall/Winter 2010-11.
SNOW NEWS DC X NEFF COLAB Neff teams up with DC Shoes for a special edition Neff x DC boot and board.
RESORT SPONSORS Neff Headwear is proud to partner with 13 of the worlds best winter resorts for the 2010 season. This is our 1st season teaming up with resorts and receiving our own Neff branded features on each hill. Neff has made each resort their customized Neff beanie branded specifically to each resort. Here is the list: 1. 2. 3. 4. 5. 6. 7.
Mammoth Resort Big Bear Mountain Echo Mountain Boreal Big Boulder Mt High Brighton
8. Mt Snow 9. Loon Mountain 10. June Mountain 11. Mad River 12. Keystone 13. Sierra 14. Mountain Creek
Each deal worked out varies by resort but each deal is based on certain things Neff receives and certain things the resort receives. Neff receives: 1. Branded Neff feature in the park 2. On hill signage/windflags 3. Neff logo on resorts website 4. Permission to use hill to film
Resort receives: 1. Branded Neff x resort collab beanie 2. Neff promo for events/contests 3. Wind flags provided by Neff
RESORT SPONSORS
Boreal Rails
Loon Wall Rides
Brighton Rail
Neff is looking to strategically add a few more KEY resorts in different parts of the country and maintain the 13 current resorts we are working with but expand our presence on their hills. We are looking to expand by: 1. Better on-hill signage 2. Develop unique Neff features on each hill 3. Tie exclusive Neff resort collab beanies into the mountain retail shops 4. Webisodes etc.
STREET NEWS Neff and Snoop Dogg Team Up
Snoop Hat
Snoop Tee
Neff is proud to partner with Snoop Dogg for a private Snoop x Neff collection of hats, tees and face masks. Snoop has opened many doors for neff and will continue to market Neff to the street world.
Snoop wearing the Silly hoodie and the Hip Hop Henry Tee
Snoop Dogg stopped by The View and gifted all the cast members a Neff Cupcake Beanie. Whoopi looks good Neff.
STREET NEWS
Lil Wayne in Neff Hat on Stage Soulja Boy frequently wears Neff on stage
HYPEBEAST
New Boyz in Neff
STRICTLY FITTEDS
SKATE NEWS Neff is very excited to welcome Pro Skaters Greg Lutka. Brandon Biebel, and Ryan Decenzo to the Neff skate team. Stay tuned for the drop of their signature hats coming Fall/Winter 2010-2011.
Greg Lutzka
Brandon Biebel
Biebel Hat
Decenzo Hat
Lutzka Hat
Ryan Decenzo
Neff x Tampa Am Hat
Neff x Maloof Money Cup Hat
Neff x Tampa Pro Hat
PRESS HITS