AUGUST 27, 2009
VOLUME 1, ISSUE 1
NEWSLETTER, AUGUST 2009
Getting to Know Shaun Neff What brews in the mind of Neff himself.
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I love my job because? All i do is create and i love forecasting and watching an idea turn into a tangible product that i see a kid rocking in the streets its the sweetest Within the last two years many brands that had great potential have shut down, how has Neff been able to stay away from that? In this downturn its our time to shine we are marketing more than ever and making the strongest brand awareness push we can through several media sources. We are really focusing on taking our brand to the next level. We feel its our time to shine.
When and Where was the Brand Started? 2002 Thousand Oaks California What makes Neff different from other brands? Our unique fun style. At neff all the product we design our intent is to make it fresh and unique to the norm. You should rock Neff because? We put out a unique high quality product that will set you apart from the rest of the pack
In your experience when can a brand say they have made it? WOW, its all progression i think on certain levels i have said we have made it over hundred times. Every new step is a journey like when we opened our first account or Japan 5 years ago or hit goals you are accomplishing and feel like you have arrived but a second later you look at the monster hill ahead and keep on trucking. For an inspiring designer, what would your advice be on marketing? Its all about your portfolio and what you have already done. alot of designers have said i can do this and I’m great at his but what i want to see is experience and when a portfolio hits my inbox i am impressed with work that already has been done and looks dope. PAGE 1
AUGUST 27, 2009
BREAKFAST OF CHAMPIONS Neff is proud to introduce the “Breakfast of Champions” advertising campaign for this 2009/2010 season.
This years advertising campaign will feature pro athletes stylized on their own cereal boxes. So every month a new Ad will debut with a new featured rider on their favorite cereal box. Every ad also gives readers the chance to win breakfast with the rider featured in that issue. So by just emailing “breakfast@neffheadwear.com” you could eat cereal with Braydon Szafranski or anyone of your favorite Neff riders. So keep your eyes peeled so you can win...
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AUGUST 27, 2009
HOMMIES
*meaning who has been seen wearing Neff
Lil Wayne wearing Neff Hat on stage
SOULJA BOY wearing the Neff Corpo Tee and the Neff Smiley Cap on Tour
New Boyz wearing Neff at BET Awards
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AUGUST 27, 2009
SKATE TEAM NEWS
*what’s the Neff Team been up To?
Adam Dyet Takes Bronze at X Games Street
Adam Dyet Wins Maloof Best Trick
Jordan Hoffart Wins Dew Tour Best Trick
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AUGUST 27, 2009
ENTER * TOWIN watch footage here
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