NEHA TULSIAN REAL ESTATE CREDENTIALS
THIS FOLLOWING CREDENTIAL SHOWCASES THE DESIGNERS WORK WITH DIFFERENT DESIGN AGENCIES | VYAS GIANNETI CREATIVE
Accolades Selected for the jury panel at Abby Awards Work showcased in the Graphic Design Magazine, Kyoorious Exchange for Brand Identity 2009 & 2013 Joining the ranks of the International Society of Typographic Designers Speaker at the Global Youth Marketing
Neha is an independent graphic designer with over 10 years of experience and expertise in branding and corporate communication. She’s an alumnus of the London College of Communication and a member of the International Society of Typographic Designers. She has honed her craft at some exciting design studios in London such as SAS Design, Johnson Banks, Radford Wallis, Together Design, Williams Murray Hamm and HKLM Design in Johannesburg. In India, Neha has worked with the best names in design such as Ray and Keshavan - The Brand Union, and Vyas Giannetti Creative (VGC). At VGC, she played a dual role of Creative Director and Business Head. She has been involved in various projects from developing the design strategy to creating a ‘brand’ new world for their clients such as Aditya Birla Group, Nitesh Estates, Network 18, SABMiller, Unilever, Vijay Raheja Design Construction and Wipro, to name a few. She believes ‘design’ isn’t just form or an idea, it’s an approach towards creative problem solving. She enjoys working with clients who value design thinking and appreciate the importance of talking to an audience in a consistent but an engaging way.
Forum, 2012 Presenting the Fosters Case Study
As you read, she is working to establish a design studio in Delhi where she and her team are presently working on projects like re-branding a bariatric hospital and launching a new stationery brand, among others.
Work Showcased in Asia Pacific Design volume 8, 2013 among 5 indian designers featured.
What really makes them happy is to work with 'people' than projects and to engage in strategy, design and execution of a project. Her work for "The Birthplace" has been featured in Asia Pacific Design Book 2013.
© NEHA TULSIAN
How we work
SELECTED WORKS
AA WALKER NITESH ESTATES VIJAY RAHEJA DESIGN CONSTRUCTION
SELECTED WORKS
AA WALKER NITESH ESTATES VIJAY RAHEJA DESIGN CONSTRUCTION
AA WALKER SELL A FULLY FURNISHED HOLIDAY HOME IN GOA
PLEASE NOTE STRATEGY IS NOT INCLUDED IN THIS PRESENTATION. WORK DONE AT VGC
Opportunity Owning a Goa villa for a retreat with family/friends is a very attractive proposition to our target audience living and working in metro cities. Even the aesthetics and location of the property are a major draw.
Challenges For those who are not based in Goa, there is a perception of holiday homes being cumbersome in terms of maintenance, caretaking and security. The vision is of empty homes decaying rapidly or being eyed by land sharks.
Insight from our target audience Quoting a couple who visit Goa frequently with family:
“Owning a home in Goa was on our minds but we’ve put it on the backburner now. At this stage in our lives, we don’t wish to have one more responsibility in addition to our hectic lifestyles. Have heard horror stories about vacant premises being misused by outsourced staff.” A corporate/MNC couple in Bangalore.
How does Bali, Arpora address these concerns: A.A. Walker being based in Goa, is inspired to offer the flavours and experience of Goan living and lifestyles and are not just building villas. In order to make this property purely experiential, we are taking on these common concerns, so clients need worry about nothing, except savour the experience.
OUR KEY BENEFIT: BAALE VILLAS OFFER THE BEST OF RESORT PRIVILEGES WITH LUXURY HOME OWNERSHIP.
End to End 24 hour Concierge Services
SECURITY We guarantee 24 hour security and ensure that only other owners/residents are permitted on the premises.
LeaseBack Option There is an attractive lease option available so that owners can earn revenue on their villa ownership investment. This plan has been generated by A.A. Walker for their client’s benefit.
When Villa owners visit Goa, there is a fleet of services available:
There are chefs and housekeeping staff on call.
A.A. Walker will leverage their network of restauranteurs to meet the clients’ dining requirements, their table reservations etc.
Fully furnished Villas Ready to occupy.
Even small parties in the common area can be arranged with catering.
Bali, Arpora Club services: In villa/ ensuite Spa and Salon Bali Yacht Club – Catamaran hires
And above everything, your unique Luxury Villa experience is complete with Balinese Design and architecture – The international design and landscape talent brought on board by A. A. Walker.
WHAT RESPONSE DO WE HOPE TO GET WITH THIS? “This sounds good. It addresses my concerns about owning a holiday home in Goa. I feel more confident about making this investment now.”
HOLIDAY HOMES WHERE THERE’S NO ROOM FOR WORRY
SELECTED WORKS
AA WALKER NITESH ESTATES VIJAY RAHEJA DESIGN CONSTRUCTION
NITESH ESTATES, BANGALORE - PROPERTY BROCHURE SELL NEW YORK LIVING IN BANGALORE
PLEASE NOTE STRATEGY IS NOT INCLUDED IN THIS PRESENTATION. WORK DONE AT VGC
Our approach. To establish Nitesh Park Avenue as iconic, luxury residences that stand for upscale New York living in Bangalore. To explore the creative strategy of “The High Life� across communication.
NITESH PARK AVENUE IS
ESSENTIALLY ABOUT NEW YORK LIVING IN BANGALORE
NITESH PARK AVENUE HAS THE ADVANTAGE OF
NITESH PARK AVENUE VIEWS •Panoramic view of the prestigious Bangalore Golf Club • City skyline • Villas in the sky outdoor terraces
LOCATION • Sankey Road • Proximity to luxury hotels • Centrally located • High profile neighborhood
DESIGN
• Designed by KPF, globally renowned architects • Double height living rooms • Floor to Ceiling Windows • Optimizes Natural Light • Elegant and sophisticated Facade • International Lightings • Double height lobby • Water Feature at the entrance of the lobby • Grand Entrance Lobby
FACILITIES • Roof top pool • World Class Gym • Facility Management
Nitesh Park Avenue
is in every way,
ABOUT UPWARD MOBILITY
The HEIGHT of ямБne living
Nitesh Park Avenue is uptown, upscale and upholds the principles of exquisite living. The project’s iconic form, luxuriously scaled apartments and prime location will make it one of the world’s finest residential offerings.
HIGH end Design & Architecture
HIGHLY Aspirational Address
Powered by a Sankey Road address, the property rubs shoulders with the 7 star ITC Windsor Manor, the elite Bangalore Golf Course and the residence of Karnataka’s ministers. • New York Living in Bangalore • Urban City center site
High ON VIEWS
360ยบ view of the city scape
Uninterrupted golf course view Nitesh Park Avenue oers sweeping views of the city skyline and the green expanse of the elite Bangalore golf course. They’re views from the top for people at the top.
High BENCHMARKS
High PROFILE NEIGHBOURS
• Luxury Hotels in the vicinity • High-Profile neighbourhood
BE HIGH ON LIFE
NITESH PARK AVENUE
NITESH PARK AVENUE THE HIGH LIFE
NITESH ESTATES, BANGALORE - PROPERTY BROCHURE HOW DO YOU SELL A LUXURY PROPERTY IN GOA? THE NAME OF THE PROPERTY IS “NITESH FISHER ISLAND”
PLEASE NOTE STRATEGY IS NOT INCLUDED IN THIS PRESENTATION. WORK DONE AT VGC
Nitesh Estates was falicitated with Highly Commended Development Marketing at the International Property Awards for their Nitesh Fisher Island Property in Goa.
Brochure Kit
SELECTED WORKS
AA WALKER NITESH ESTATES VIJAY RAHEJA DESIGN CONSTRUCTION
VRDC 78 WESTERN EXPRESSWAY BROCHURE FOR A COMMERCIAL PROPERTY IN MUMBAI
PLEASE NOTE STRATEGY IS NOT INCLUDED IN THIS PRESENTATION. WORK DONE AT VGC
78 WE Brochure
78 WE brochure
78 WE Brochure
78 WE Brochure
BROCHURE
78 WE Brochure
78 WE brochure
78 WE Brochure
78 WE Brochure
78 WE Brochure
78 WE Brochure
Adverts
Adverts
Adverts
building wraps
building wraps
VIJAY RAHEJA DESIGN CONSTRUCTION RE-DESIGN THE BRAND IDENTITY AND BRAND ARCHITECTURE FOR A REAL ESTATE BRAND
PLEASE NOTE STRATEGY IS NOT INCLUDED IN THIS PRESENTATION. WORK DONE AT VGC
Brand Positioning & Strategy for V Raheja Design Construction
Objective
•To develop a unique brand position. •Articulate the brand ‘s value and vision. •communicate •Drive synergies across all portfolios. •Sustain the brand positioning.
V Raheja Design Construction • Operating since 1952 • Diverse portfolio - Residential apts, offices, IT Parks, Malls and Hotels • Heritage/trustworthy/premium
V Raheja Design Construction • Operating since 1952 • Diverse portfolio - Residential apts, offices, IT Parks, Malls and Hotels • Heritage/trustworthy/premium
Key Stake-holder's Point of View
Who are we ?
Key Stake-holder's Point of View
Who are we ? • A premium real estate developer in Mumbai, established in early 1950s. • One of the most professionally managed organization • Built on processes and systems . • Owns a diversified portfolio. • Caters to the Premium Urban sensibilities
Key Stake-holder's Point of View
• Pave the way for future growth. • Ensure that the association with the company evokes pride & exclusivity. • Further assure Innovative Design, Uncompromising Quality, Class and luxury.
Key Stake-holder's Point of View
Who are we talking to? Consumers • Trust •Premium Style • Creative Designs •Endurance
Peer Group • Technological Excellence • Reputation
Policy Makers • Compliant • Good Corporate Citizen
External Perceptions.
Why V Raheja Design & Construction ?
Perceptions.
Residential • Location • Premium Design • Reputation • Trust
Perceptions.
Commercial • Status symbol. • Well –Reputed. • Great Location.
Perceptions. • A brand of repute. • A brand that is Premium and Innovative. • A brand that induces a sense of Arrival & Pride. • A brand which assures Innovative Design & Quality.
Desired Positioning
From Premium Real Estate
Desired Positioning
To Luxury Lifestyle Brand
From Premium Real Estate
The Market place
The Market place
• Every builder today endeavors to build themselves into a specialized real estate developer. • Luxury, Lifestyle, Aspiration are gradually becoming everyone’s Mantra. • The category is increasingly getting cluttered
The Market place transition
Lifestyle Smart Choice / Practical
Premium / Luxury Heritage
The Market place transition
Lifestyle Smart Choice / Practical
Premium / Luxury Heritage
The communication
The communication
The communication
The communication
The communication
The communication
The Opportunity
The Opportunity
To be another luxury lifestyle brand .
The Opportunity
To be another luxury lifestyle brand .
Take a leap ahead and Go beyond.
ENDURANCE
ASSURANCE
TRUST
Brand Pillars
Brand Vision
V Raheja Design Construction is a premium brand that transcends and goes beyond Luxury Lifestyles V Raheja Design Construction promises state of art technology and innovation
ENDURANCE
ASSURANCE
TRUST
V Raheja Design Construction represents Luxury & Lifestyle
The mother art is architecture. Without an architecture of our own we have no soul of our own civilization. Frank Lloyd Wright
The circle is the universal symbol of life The circle is considered to be the most perfect shape all, nature and isofthe symbol for It represents the of infinite energy, and the pure spirit, eternal and unchanging. The inclusivity of the universe.It is also the symbol of square is the symbol for the earth, for all infinity,without beginning or end, perfect, the physical manifestation, and for our ultimate geometric symbol. Thevia circle considered orientation on earth theis four directions, four seasons andand four to be the most perfect shape of all, is the elements. symbol for pure spirit, eternal and unchanging.
The circle is the universal symbol of life The circle is considered to be the most perfect shape all, nature and isofthe symbol for It represents the of infinite energy, and the pure spirit, eternal and unchanging. The inclusivity of the universe.It is also the symbol of square is the symbol for the earth, for all infinity,without beginning or end, perfect, the physical manifestation, and for our ultimate geometric symbol. Thevia circle considered orientation on earth theis four directions, four seasons andand four to be the most perfect shape of all, is the elements. symbol for pure spirit, eternal and unchanging.
The Path - Application •The Brand Positioning should live through •• Brand Experience •• Product Experience •• Launch Experience
TheThe circle is considered to be square is the symbol forthe themost perfect shape offor all,all and is the symbol for earth, physical pure spirit, eternal and unchanging. The andthe forearth, our for all square manifestation, is the symbol for orientation on earth viaand thefor four physical manifestation, our directions, seasons orientationfour on earth viaand thefour four directions,elements. four seasons and four elements.
TheThe circle is considered to be square is the symbol forthe themost perfect shape offor all,all and is the symbol for earth, physical pure spirit, eternal and unchanging. The andthe forearth, our for all square manifestation, is the symbol for orientation on earth viaand thefor four physical manifestation, our directions, seasons orientationfour on earth viaand thefour four directions,elements. four seasons and four elements.
Squaring the cirle
The circle is considered to be the most A Square in a circle is a perfect shape of all, and is the symbol for wonderful example of the pure spirit, eternal and unchanging. The square is the symbol of for integration artthe andearth, for all physical manifestation, and for our science during the orientation on earth via the four directions,Renaissance. four seasons and four elements.
Squaring the circle
Hence the circle is the ultimate geometric figure, perfect, infinite, representing the divine, and square often represented mankind. Combining the two figures had special significance, the reconciliation of the heavenly and infinite with the earthly and man-made.
V Raheja Design Construction l OLD IDENTITY
Logo
Logo
Brand Architecture with location name
78 W.EXPRESSWAY ANDHERI, MUMBAI
Brand Architecture
78 W.EXPRESSWAY
NEW LITE
AURA
ASHOKA
WINDERMERE
GARDEN VIEW
KAVERI
VILLAR
brochure design – design language
THANK YOU www.nehatulsian.com