www.nh1design.com
Founded in 2013 by Neha Tulsian, NH1 Design is Brand and Design consultancy based in Gurgaon. At NH1 Design we believe design is not just a form or an idea, but an approach to creative problem solving. And the journey is as important as the destination. We believe that strategy is key. Quality of idea and execution is something we refuse to compromise on. Our work has won several design accolades – Best in identity design, 2013 – Kyoorious D&AD design awards, Gold and the Grand Prix at the third annual Designomics Awards. Our work has been showcased in various International design publications like Asia Pacific Design Book Vol 8, Kyoorious showcase book.
WORK PROCESS
STRATEGY BRIEF Define objectives and directions
RESEARCH Secondary research and analysis
DESIGN
EXECUTION
EXPLORE
DEVELOPMENT
Investigate different ideas and concepts. Then distill research into one main concept.
The Chosen Concept will be further explored and developed.The Designs would be finalized into various applications
PRODUCTION The Files would be made ready for print with print specifications.
NH1 Design has worked with Diverse Clients that constantly seek new approach in strategic Brand Communications
BRANDING AN UNFORGETTABLE EVENT Design an identity for a birthing center in Hyderabad. A birthplace is about being born at many levels. The birth of a child in turn gives life to myriad relationships. So the Birthplace as a brand is a cradle for many phenomena—the birth of a mother, of a father, of hope, of new beginnings; of a brand new journey, amongst other births. A simple, fluid letter B features a line that connects its outer protuberance to a blossoming heart inside, representing the life growing within the mother’s womb. It is a delicate symbol of one of the deepest and strongest bonds on earth—a mother and child connected by the nurturing umbilical cord. The identity in some explorations indicates the progress of the precious life over 9 months. The heart motif gradually blossoms in size till birth, when it is no longer inside the Letter B (womb) but outside, a living, breathing entity.
Awards: Blue Elephant at the Kyoorious Design Award, Best in Identity. Gold and Grand Prix at the third annual Designomics Award. Has been featured in Asia Pacific Design Book 2013 and Kyoorious Magazines.
Sweet Moments
With headquarters in New Delhi, Dugar Overseas Pvt Ltd is a leading Import and Redistribution Company of Confectionery, Chocolates, Biscuits and Juice products in India. Their extensive skills encompasses all aspects of implementation and operation, including business requirements definition, development of functional network for any brand entering in the Indian Market. Dugar Overseas was planning to launch a range of chocolates & candies under the brand name Sapphire. Our task was to develop the packaging for few brands of their chocolates.
Client: Dugar Overseas
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RE-IMAGINE INDIA UK RELATIONSHIP Re-imagine is a one and half year long research eort that seeks to redefine the relationship between the two countries. Our task was to communicate this study in a common idea and design language across brand/event collaterals such as posters, postcards, etc. We designed a set of stamps to convey the unity and diversity of the dialogue. Stamps are tiny but powerful illustrations of the cumulative achievements, culture and history of people. They travel the world as emissaries of goodwill between the citizens of dierent countries.
Client: British Council
REIMAGINE
INDIA-UK CULTURAL RELATIONS IN THE 21ST CENTURY
DESIGNING A NEW NOTEBOOK BRAND FOR INDIA My Companion is a national-level stationery
Client: Shrachi Group
brand launched by the Shrachi Group. We were
Accolades: Featured in Leading International Design Blogs
approached by the client to help them dierentiate on shelves. We worked towards re-looking at their identity, re-define their product templates and define their brand guidelines so that designs could be seamlessly continued through their various SKUs. Several simple and often overlooked product elements such as time-table, index and back panel were redesigned and simplified to enhance the user experience.
NOT SO SERIOUS
Pallavi Mohan’s Autumn Winter collection at
Client: Pallavi Mohan
Wills Lifestyle India Fashion Week marks a
Accolades: Featured in Leading International Design Blogs
seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color. Thematically, the interspersing of a wide variety of fabrics is rendered using 3D lens lamination on the invite. It is something to savor and treasure over time because All That Glitters is Gold.
Design for Non-Designers Overview: Central Square Foundation is a philanthropy fund and policy think tank focused on improving learning outcomes within the Indian school education system. It achieves this by supporting exceptional social entrepreneurs and influencing public policy by highlighting learning and knowledge. Its success depends not only on the results but communicating in a way conducive to influencing various stakeholders. The Challenge: Similar to the social entrepreneurs it supports, CSF too worked like a typical start-up. We were aware there would be no professional designers to execute the design language and the internal project teams would design their own reports. Our task was to define the design language and design templates that could be leveraged internally by the project teams. The Solution: We wanted the designs to work even after they left the design studio. We created and defined a system of design which would empower the project teams to design their own reports using word processing softwares.
Client: Central Square Foundation
Branding a Bariatric Hospital In the 21st century obesity has reached epidemic proportions in India, with morbid obesity affecting around 5 per cent of all Indians. Asian Bariatrics is a prestigious superspeciality centre at the forefront of state-of-the art treatment of all ailments related to obesity and the gastrointestinal tract. Our task was to re-brand it, communicating the transformational journey of the patient. Fighting obesity is a journey; a journey of transformation; a journey inwards; a journey from A to B. Patients undergo bariatric surgery for emotional, physical and medical conditions. The brand identity depicts this journey which a patient has embarks upon and creates an emotional connection with them.
Client: Asian Bariatrics
www.nh1design.com