The Best Advice
When considering a real estate transaction, sellers have much to consider. Who is the best broker to sell your home? When is the best time to put a home on the market? How important is it to put a sign on a property? Where should a property be advertised? The list of important questions is long, and we are here to help.
Here is our best advice: The most important steps to take in order to realize the best sale possible are not debatable. With decades of experience and well over half a billion dollars in closed transations in the Santa Fe market, the Neil Lyon Group has the working knowledge and experience to guide you through any real estate transaction.
Put your house in order (literally): Put your property in the best possible condition. If you have any deferred maintenance, get it done. If you need help determining what maintenance is necessary, hire a qualified home inspector. His inspection report will provide a punch list that will identify and help to prioritize which maintenance is most critical. We can help you with this important process.
Staging your home for the best possible presentation: Preparing your home for the market includes not only dealing with repairs and maintenance, but setting it up to show well. Staging can be very valuable to a seller in this regard. Staging can run the gamut from completely furnishing a vacant house to working with the furnishings present. Can staging improve how well your property looks to prospective buyers? More often than not, the answer is yes. The seller should evaluate this critical option thoroughly with his broker.
Determining the most effective asking price: What will assure the best possible sale? The right pricing tops the list. Setting the right price on day one is crucial. In the first days after a home is placed on the market, buyers expect to pay more. The longer it takes to sell a home, the lower an offer is likely to be. Priced accurately, there should be prompt attention for your property; an inflated price won’t generate the same reaction. Even for properties in the greatest demand, the asking price matters. It matters a lot. Setting the most effective asking price is based upon evaluation of the current and relevant data on sold properties and competitive active listings. It is critical to include homes that are currently under contract in this analysis to provide perspective on what is currently most attractive to buyers. A key determinant of value is the general condition of the market. What do the experts say about the direction of the market? What is the supply & demand situation now? Is the local economy strong and solid? Any “storm clouds” on the horizon, possibly changing the local market or economy in some significant way? Owners who focus on having the best sale possible are looking realistically at current and relevant data and assessing the condition of the market. Those who are instead looking at their costs or desired sale price are setting up roadblocks.
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What is not important when determining an effective asking price is what you paid for your property, the cost of recent repairs or maintenance, or what you want to “net” from the sale. Letting the world know your home is available: Look carefully at the marketing plan proposed by the broker(s) you are considering. What are the guiding principles behind the design and execution of their marketing approach? What resources do they have to effectively expose and show your property? What is their capacity to promote your property to the world in an effective manner? Santa Fe home buyers come from many different areas. We know their precise locations because we carefully track these analytics. We know which states generate the most buyers and which states generate the buyers of the more expensive properties. Although a relatively small percentage of Santa Fe buyers come from outside the US, we execute a global marketing and advertising strategy that reaches everyone interested in Santa Fe homes, regardless of location. Our global reach provides easy access to complete and compelling information about the homes we have available.
The Best Advice ...continued
Capitalizing on each showing: Don’t overlook the importance of having your broker attend each showing to present your home in its best possible light. This makes a big impact on prospective buyers. Make sure your home gets the advocacy it deserves, to convey all the important facts about the home thoroughly and accurately.
Have the talent at the key moment: Work with a broker who is skilled in the art of negotiations. How would you know if this is the case? Find out how many successful negotiations your prospective broker has completed. If he has closed 50 sales with two or three years of being in the business, that’s a very different story from 50 sales in ten years of being in business. If a broker has closed over five hundred sales, he clearly knows how to close transactions: clear evidence of that broker’s negotiation skills. Also assess how clearly and effectively your prospective broker communicates. This is the person who will be representing you and your property to the world. Listen carefully to assess how strong of an advocate you will have in your corner.
Have the resources at your disposal: Navigating the complex and demanding nature of transactions demands a team effort. These days, behind every experienced and successful broker is a contingent of qualified and dedicated professionals. These team members are skilled in all the various aspects of listing, marketing and transacting the purchase of your home. In a team context, multiple brokers are always at hand and your home is ensured consistent and comprehensive coverage. It should be a priority to entrust your property to the advantages of a highly skilled group of real estate professionals. Don’t leave the outcome of the sale of your home to chance. The art of selling a home involves a delicate balance of many critical factors. Being savvy to the points above assure the success of your sale. Ask the right questions, make the best and most informed decisions, and feel confident that you have the advantages of the best advice working for you.
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