Y
BY THE G O
O
D
P
T
O
OU
PL
BRO UG H
O
T
E T E A
W
W
W
O .P .C HD DESIGN
.U
K
SO WHY IS
GRAPHIC
Design IMPORTANT
ONLY
20%
OF TEXT IS REMEMBERED
AFTER YOU’VE READ IT!
BUT 90% OF INFORMATION TRANSMITTED TO THE BRAIN IS
VISUAL
200% MORE IMAGES AR E L I KE D ON S O C I A L M E D I A I N COMPARI SON TO J U S T PLA IN TEX T
12%
IS THE AVERAGE INCREASE IN TRAFFIC IF YOU PUBLISH AN
INFOGRAPHIC
...SoooO... O ne P i c t ure
Speaks 1, 0w0o0rds
GOOD IMAGE
eye eye, look at that!
HOW eXPloiT DO
YOU
This to
youR
ADVANtAGE?
VERY
CAREFULLY
Did you Know? OF YOUR CALORIES ARE SPENT ON INTERPRETING VISUAL STIMULI
we have 107 million light sensitive cells.
we can see 50,000 s h a d e s of g rey.
we can process 36,000 pieces o f i n f o r m a t i o n i n a h o u r.
WHICH IS WHY ALL THE
SUCCESSFUL COMPANIES employ graphic design professionals to get their image right
BECAUSE you see... ...the devil is in the
DETAILS
THINGS LIKE:
BROCHURES
SIGNAGE
PACKAGING
WEBSITES
ADVERTISING
VIDEO’S
IN FACT The more methods of getting your message to your client
THE BETTER!
...IT’S VERY {Very} EASY TO GO WRONG IF YOU’RE NOT 100% SURE WHAT YOU ARE DOING, AND END UP:
Wasting
Time
& Money
M THE SOLuTION IS EASY,
HO FIND SOMEONE W
:
eATS
SlEePS
BReaTHES
A good graphic designer will have all the creativity, time, experience and enthusiasm to:
-
C L AR I F Y M E S S AG E S
W O R K TO BUDGETS
GET R E S U LT S
TAR G E T CLIENTS
E N G AG E C U S TO M E RS
-
DISTRIBUTION Alpha Channel
SPOT COLOURS
ORDER
Leaf
Weight
RGB
so r t o u
R B EWI L D E
LAMINATION
BALANCE PAPER
CUTTING FORME
Letterpress
WHITE SPACE
RIGHTS
SATURATION
SIZE
Varnish
Royalty
POSTAGE Overprint Emboss
PIXELATION DISTRIBUTION
Legend
COMPOSITION
UVIMAGES
ROLL FOLD
UNCOATED
Bitmap
SPOT
HUE
JUSTIFICATION
COVERAGE
Typography Noise CROP
SERIF
P S Y C H O L O GY
Tint
VINYL
PANTONES
SANS SERIF
COLOURS RESOLUTION
Encapsulated Post Script
Mask
OFFSET SOFTWARE COPYRIGHT
TRACKING
ALIGNMENT BINDING BLENDS
Mock Up
ISO HIERARCHY WIDOWS
LINE LENGTH
Margins
GSM
REGISTRATION
WRAPS
FILE TYPES
DUOTONE WASTAGE
VECTOR
ING
I LS D E TA
LEADING
GLYPHS
Negative Space
DRIP OFF
COVERAGE
rs s ig n e ic d e t h e ra p h pro p e r g t a l l
FULL COLOUR KERNING
CMYK
Orphan
BLEED
and YO U t o t h iseln teraavt eeso n a l l t h e conc
b us in ess lo ve ly n ew D
E B E I N G C R EAT
Good is GOOD BUSINESS
design
BAD
isn’t
HOW T O LEARN
OUR USYNESS
YOUR USINESS
call. 01543 473 191 email. design@phddesign.co.uk or visit. www.phddesign.co.uk BECAUSE THAT’S
BOTTOM LINE.
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ADVERTISING
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LITERATURE
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www.phddesign.co.uk
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