MEDIA KIT 2016-2017
Northeastern Illinois University
Founded in 1867, Northeastern Illinois University has a rich tradition of educational innovation and prides itself on preparing teachers and administrators who make a difference in Chicago. That tradition continues to this day and has expanded to include an array of academic disciplines, allowing the university to embrace fully the communities in which it resides. Northeastern Illinois University is regarded as the most diverse public comprehensive university in the Midwest. Diversity is an important factor in the character of Northeastern and in the social fabric of its student body. NEIU has also expanded to having five locations in the Chicagoland area. Its main campus is located on 67 acres in a quiet, residential community area of North Park, just 10 miles northwest of downtown Chicago. NEIU offers more than 80 undergraduate and graduate programs in the arts, sciences, education and business.
Contact Information Independent Northeastern Illinois University 5500 North St. Louis Ave., E049 Chicago, IL 60625 773-442-4577 neiuindependent.org 2
Brett Starkopf Editor-in-Chief TheNEIUIndependent@gmail.com
Samantha Sandowski Marketing and Advertising Director NEIUIndependentAdvertising@gmail.com 773-442-4577
Jacob H. Carruthers Center for Inner City Studies (CCICS)
The Jacob H. Carruthers Center for Inner City Studies is located in Chicago’s historic Bronzeville neighborhood. Established in 1966, CCICS is recognized worldwide as an African-centered institution of higher learning that maintains a scholar-activist tradition and a warm, caring educational climate. Bronzeville has a rich history as the center of Chicago’s African-American community and culture. Since Bronzeville’s establishment in the early 1900’s its residents have included some of the city’s most famous and influential African-Americans.
El Centro
Since 1968, El Centro has been a focal point of access to higher education opportunities for the Latino community. It has a permanent new home in a 55,000-square feet, LEED certified and state-of-the-art building in Chicago’s Avondale neighborhood. It also serves the community through NEIU’s Community Education Program in partnership with community organizations in the neighborhoods of Albany Park, Hermosa, Logan Square and Avondale. English as a Second Language and computer literacy workshops are offered, as well as seminars on education, immigration, health and housing.
Center for College Access & Success
Founded in 1978, the Center for College Access and Success at Northeastern Illinois University develops collaborative partnerships that engage entire communities to help students succeed both academically and socially. They are the award-winning community educational outreach center.
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Table of Contents About Us Pg. 5
Our Market Pg. 6 PublicationPg. 7Schedule Advertisements Pg. 9 CreativePg.Services 10 Terms andPg.Conditions 11 4
Photos courtesy of NEIU - Joe Davis and the Independent - Robin Bridges
About the Independent
Since 1962, the Independent has been a public forum for the university and community around Northeastern Illinois University. The Independent is completely student-run and receives no prior review of its content by anyone other than its student editors. The Independent is a member of the Illinois College Press Association and Associated Collegiate Press and has been the recipient of over 60 awards, most notably for Design and Best in Show.
Production
The Independent is printed by one of the largest and most advanced newsprint companies in North America. Unmatched printing capabilities and consistent attention to detail ensures that the Independent is of top qualitiy each time. Our printer keeps advertisers in mind by using the highest caliber color and quality of on each page. The Independent is printed in tabloid format (11” wide x 11” tall). Pages have five columns and are 10” tall. Each column is approximately 2” wide.
Circulation
Published bi-weekly on Tuesdays online and in print during the academic year, with the exception of breaks. The newspaper has a current print circulation of 2,000 copies per issue and is delivered for free at four of NEIU’s campus locations: its main campus, CCICS, El Centro, and the Center for College Access and Success.
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About our Students 8,095
FEMALE 5,535 56%
1,796
MALE 4,245 42.9%
UNKNOWN 111 1.1%
TOTAL NUMBER OF STUDENTS: 9,891
NON-RESIDENT ALIEN 540 5.5% TWO OR MORE RACES 171 1.7%
UNKNOWN 329 3.3%
LATINO 3,298 33.3% WHITE 3,658 37% ASIAN 874 8.8%
HAWAIIAN PACIFIC 27 0.3%
Average Student Age
27.7
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AMERICAN INDIAN 24 0.2%%
AFRICAN AMERICAN 970 9.8%
Number of International Students
168
Number of Students Living on Campus
438
Publication Schedule fALL SEMESTER August 2016 S
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Advertising Deadlines
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The Independent is published bi-weekly during the academic year, with the exception of breaks. All advertising reservations are due by the Tuesday prior to the print date.
Print Date Advertising Deadline 7
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Advertisement Discounts
Sequence ads (3 or more) can be purchased at a discount. Please contact us at NEIUIndependentAdvertising@gmail.com for more information.
Print Advertisements
Technical Specifications
Advertising Sizes and Prices Full Page 10”(5 col.) x 10”
Half Page 10”(5 col.) x 5” or 5”(2.5 col.) x 10”
Please observe the following guidelines for ALL submissions (Print AND Online): Files of advertisements must be sent via e-mail to:
NEIUIndependentAdvertising@gmail.com
We will accept ads digitally if in the following formats: - .indd, .eps, .tiff, .pdf
Quarter Page 10”(5 col.) x 2.5” or 4”(2 col.) x 5”
Ad Size
Submit by the Tuesday before the print date. This will allow enough time for any changes or alterations that need to be made. - Files must be a minimum of 300 dpi - Include all images - Provide original photos - Delivered logos, artwork, or faxed artwork are NOT acceptable - When submitting ads, make sure ad is correctly sized, and if scaled, in the correct proportions - If e-mailing a zip file, it must be less than 10 megabytes total - Please include ALL fonts (must be zipped if e-mailing) or convert to paths
Eighth Page 4”(2 col.) x 2.5”
COLOR Non-Local Business
Local Business
10”(5 col.) x 10”
Back Page:
$540
Full Page(Interior): 10”(5 col.) x 10”
BLACK & WHITE NEIU
Non-Local Business
Local Business
NEIU
$450
$360
$450
$375
$300
$495
$415
$330
$405
$335
$270
10”(5 col.) x 5” or 5”(2.5 col.) x 10”
1/2 Page:
$315
$265
$210
$215
$180
$145
10”(5 col.) x 2.5” or 4”(2 col.) x 5”
1/4 Page:
$215
$180
$145
$110
$90
$70
1/8 Page:
$110
$90
$70
$55
$45
$35
4”(2 col.) x 2.5”
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Online Advertisements Creative Services Advertising Sizes and Prices Design
No advertisement designed yet? Need changes made to your advertisement? Not a problem. For an additional cost, our graphic and visual artists will work with you and design your advertisement with any information or logo you wish.
ad space Showcase & Top Story Area
ad space
ad space
ad space
ad space
ad space
Teaser Bar A
ad space
ad space
ad space
Teaser Bar B ad space We now offer online advertisments. This year the Independent is offering advertisers this new platform to share their advertisement with the NEIU community. We have the above spaces available for advertising your business. $20 per cycle reserves any of the above spaces for 2 weeks. 10
REDESIGNED AD PRICES 1/4 pg. and under ads: $15 1/2 pg. and over ads: $25
NEW AD PRICES
Logo designs and completely new ad: 30% of ad price For all design commissions it is required to give an additional week’s notice as to ensure your advertisment is of the highest quality and meets all specifications. Ads commissioned within seven days of the intended run date may be subjected to an additional $25 Rush Priority charge.
Terms and Conditions Both the publisher (hereafter known as Independent) and the Advertiser (hereafter known as the Advertiser) shall both agree that the advertising agreed upon between both parties is governed by the following terms and conditions in regards to any requested advertisements (hereafter known as Advertisement) for publication within the Independent:
3. Any and all advertsing of products, services or promotions that are illegal in the state of Illinois will be denied.
1. All advertising orders are subject to the terms, conditions and rates of the Independent’s advertising rate card. All initial Advertisement requests must be made in writing and publication of an Advertisement denotes acceptance of the Advertisement. Any subsequent advertising or renewal of a previous Advertisement must also be made in writing, unless otherwise stated in the final contract.
5. The Independent reserves the right to offer and recognize any special offers or promotions on advertising packages that carry special rates.
2. The Independent reserves the right to reject any advertising. Advertisements that discriminate on the basis of race, religion, sexual orientation or other protected class or group under Illinois state law will not be accepted. Any advertising containing false or misleading facts or statements or containing lewd or vulgar content will be rejected and any tangible materials returned to the sender.
4. All advertising that is submitted for publication after the deadline agreed upon in the final contract for the requested issue will only be accepted at the discretion of the Editor-in-Chief (hereafter known as the EIC).
9. Compensation for any errors made by the publisher will be at the discretion of the Independent and can be compensated for by the offering of discounted additional advertising space and/or free advertising only. No cash refunds can be made.
10. The Independent assumes no liability for the financial loss to any business, club, organization or 6. Any advertising that is offered individual for failure to publish any as “Pro Bono� or at zero cost to the Advertisement nor does it guarantee Advertiser is at the discretion of the any increase in profits or sales through EIC. the publication of any AM. 7. A discount of 15% will be applied to advertising by any student, teacher or employee of Northeastern Illinois University (hereafter known as NEIU) that is able to show valid NEIU identification.
11. Any cancellation of Advertisement must be made in writing and received at least 72 hours prior to the publishing deadline of that issue. Cancellation between 72 hours and 48 hours will result in billing for non printed adversitement. Advertisements can 8. All payments for published not be canceled after 48 hours and will advertising must be received within be published and billed accordingly. 30 days of the billing date. A late fee This applies to all ads excluding full of $25 or 10% of the total cost of that page and full back page ads. Advertisement, whichever is greater, will be assessed on the 31st day and will be charged each week thereafter
Contact Information Independent Northeastern Illinois University 5500 North St. Louis Ave., E049 Chicago, IL 60625 773-442-4577 neiuindependent.org
until the balance is paid in full. Unless agreed upon in writing by the EIC and Advertising Manager (hereafter known as AM).
Brett Starkopf Editor-in-Chief TheNEIUIndependent@gmail.com
Samantha Sandowski Marketing and Advertising Director NEIUIndependentAdvertising@gmail.com 773-442-4577 11