MAGAZINE
ISSUE 2 MAY 2017 $19.99 AUS RRP
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Wolfgang Weingart revolutionised modern Swiss Typography and in doing so wrote international design history. Weingart believes that the process of creating type should include an exploration of all typography so that the careful observer will see that serious care, critical judgement and visual sensitivity are the highest priorities in the design process. An enemy of conventional type and structure in design. Wolfgang is one of the many faces of bold creativity and experimentalism that taught at the Basel School of Design in 1968.
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As a typography teacher at the Basel School of Design Weingart shaped several generations of designers from 1968 onwards. They came from throughout the world and helped him achieve international recognition. Weingart’s experimental design approach and the connection between analogue and digital techniques that he called for are topical again today. His life’s work is shown for the first time in Switzerland and juxtaposed with works produced through his teaching activity.
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Whats the use being legible,when nothing inspires you to take He is famous for his modern Swiss Typography, notice of it unconventionally, in his work Wolfgang breaks from the structured grid and instead introduces letterforms that are free to move around and become organized in ground breaking ways. He would take the text and transform it, manipulate it into different forms that were unexpected and entirely new. He freed letters from the shackles of the design grid, spaced, underlined or reshaped them and reorganized type-setting. Wolfgang, later mounted halftone films to form collages, anticipating the digital sampling of the post-modern “New Wave”.
Below poster: Didacta Eurodidac 1980-81
In 2000, Weingart published a book titled “My way to Typography”, his book gives the viewers a deep insight to Weingart’s design life, work and influences. It took him five years to put this book together, but it’s worth the experiences to get his insight. He designed it in a way that it’s like reading his personal diary. This book shows his passion for design, typography, teaching and creating. Weingart believes that computers and electronics are ruining the graphic design development, using your hand, mind and natural ability is the best way to create anything. Wolfgang Weingart still today is one of the most well-known and successful designer that helped change the area of design by influencing others to break apart the norms and to experiment more with their work. Wolfgang started out with the aim to Kunstdruck, Graphik create his own work and to explore the world of design, which Antiquariat, Bucher 1962 lead to the accidental creation of a new style that continues to influence other designers until this day. Background: Typographic Process NR 4. Typographic Signs 1971-72
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GRAPHIK MAGAZINE www.graphik.com May 2017 $19.99 Aus RRP