ISSUE 01 The Essence of Luxury Travel / March 25-29, 2019
THE CREATIVE PEAK
@magdiellop
by Traveller Made®
B R INGIN G CR EATI VE TR EN DS TO T H E LU X UR Y TR AVEL I N DU S TR Y
THE CREATIVE PEAK ISSUE 01 My th s an d m o de r n i ty. Tr adi ti o n an d i n n o v ati o n . N e w s tal gi a. Ro o ts an d w i n gs . Fe e t o n th e gr o un d an d h e ad i n th e s tar s . Gal acti c. O ur f r i e n ds an d par tn e r s at Bal i s ti k# Ar t, a Pa r i s b a s e d l ux ur y tr e n d o bs e r v ato r y l e ad by Katj a Gr ai s s e a n d S t é p h a n e Gal i e n n i , h av e captur e d a ke y e s s e n ce o f m o d e r n l u x u r y w i th th e N e w s tal gi a co n ce pt: th e i n f l ue n ce o f p a s t t r e n d s r e j uv e n ate d an d update d to th e n e w f utur e. A s to r y o f h um an i ty th at gi v e s bi r th to th e m o s t v i b r a n t ar tw o r ks . 2019 i s th e y e ar o f Gal acti c s o uv e n i r s , s ta r fe e l i n g s a n d e te r n i ty dr e am s . To day at T h e E s s e n ce o f Lux ur y Tr av e l s h o w we s h a r e wi t h y o u T h e Cr e ati v e Pe ak: w i th Bal i s ti k# Ar t we a r e b r i n g i n g to y o u th e l ate s t co l o ur s , f e e l s an d de s i gn s t h a t t h e m o s t av an t-gar di s te de s i gn e r s h av e j us t s tar te d t o e x p l o r e .
THE SKY IS THE LIMIT!
Q u e n t i n D e s u r mo n t
A p o llo 11, Ne il Arm s t ro ng Bo o t Print o n t he M o o n , J ul y 20, 1969
2019 THE NEW ERA OF TRAVEL Only fifty years ago, Neil Armstrong was the first man to set foot on the Moon. This extraordinary event for humanity was followed live by an audience of 600 million people on July 20, 1969 at 9 PM, 56 minutes and 20 seconds.
“ THAT’S ONE SMALL STEP FOR MAN, ONE GIANT LEAP FOR MANKIND.” These historical words, engraved in our collective memory - just as the footprint of the first step on the Moon - is a memorable slogan and a fantastic storytelling for the brand NASA, whose 60th anniversary we celebrated last year. Beyond the technological feat, America who was in the midst of the Cold War, needed to display at all costs the supremacy of its world power. The space traveller, that invincible superhero from another planet, or the galactic cowboy, will become archetypal Hollywood heroes of this global propaganda that still feeds pop culture today. In the luxury travel industry, we find the same components of this brand building: a unique traveller for a new destination, which guarantees a storytelling rich in emotions. Being the first tourist to visit space or re -becoming the first man on Earth, the destination counts less than the experience it provides for the hero who is to live the story. Like Armstrong, setting foot on a virgin land, u nspoiled by man and even less by mass tourism, may finally make more sense for some than to embark on a suborbital ten-minute journey for $250,000 the ticket. Stéphane Galienni
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TABLE OF CONTENTS N EW S TA LGIA CR EATI V E MIND : I N T ERVIEW M AG DI EL LOP EZ FASHION: TH E S O L A R SYSTEM O F A LU X U R Y GA LA XY W EL L- B EING : F LY ME TO TH E MOON TRAVEL : B AC K TO EA RTH C R EATI VE MIND : I N TERVIEW KA R EN CA NTU Q L I FESTYLE : S KY I S THE LIMIT
@julienpacaud
A LONG TIME AGO IN A GALAXY FAR , FAR AWAY...
NEWSTALGIA BACK TO THE FUTURE OF LUXURY Newstalgia is a word that combines two seemingly contradictory terms: The prefix “NEW ”, which refers to novelty, and “NOSTALGIA”, pleasant sensations and emotions, triggered by the memories of a happy but bygone era. The concept reflects a syndrome of our postmodern society, determined by reassuring values of an idealized past on the one hand, and driven by the ever-accelerating technological revolution on the other. It presents a new opportunity for the luxury industry in its strategic and creative expression and offers a double advantage: to create an emotional impact and advertising memorability, in other words, to produce branded Newstalgia. Thanks to the essence of Newstalgia, brands can play with the four temporalities of luxury:
T H E L E GE N DA R Y T H E M O DER N THE PRECURSOR
By Balistik#Art, Paris The Luxury Trend Observatory
@julienpacaud
THE NOW
NEWSTALGIA THE FOUR T EMPORAL IT IES OF LU XU RY
TH E M O DER N NEW LU XU RY T RENDY & POPU L AR = EXCLU S IV E
THE L EGEN DAR Y
TH E P R EC URSOR
T R A D I TI ONAL LUXU RY T I MEL ESS & IC ONIC = EXCEL L ENC E
HIG H LU X U R Y RARE & IN N OVAT I V E = E XC E P T I O N A L
TH E NOW L IF ES T Y L E LU XU RY EXP ERIE NT IAL & EPHE MERAL = EMOT IONAL
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THE LEGENDARY
Luxury houses build over time, sometimes centuries, a unique know -how and set of values that constitute their brand expression; they are guided by a notion of time that is synonymous to a certain definition of luxury. These incredible houses build their brand myth on symbolic elements that are not temporal such as travel for Vuitton or equestrian sports at Hermès which add another dimension to their universe. This first temporality is essential: the longevity of the brand and the durable nature of the quality handmade products they manufacture are an essential guarantee for luxury customers.
@julienpacaud
However, if their legends and myths persist, traditions are lost from one generation to the next. In order to avoid becoming “a sleeping beauty ” and to conquer a new and younger clientele, they must embrace modernity, lighten the weight of tradition to keep up with the times.
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THE MODERN
The fashion industry has an economic model that chases one collection after another, in a permanent re - enchantment. Unlike traditional luxury that is anchored in the passing of time, this modern luxury has only one constant, and that is change; the new and the rare of this ephemeral offer create an unprecedented promise that makes brands more and more attractive.
@julienpacaud
This second temporality is a necessity for a luxury house to maintain its desirability as well as its glamorous brand image, especially for younger generations who make and break the reputations of brands. But if being “ fashionable” is following a prevailing current of thought, or trends dictated by influencers, the brand loses one of the essential dimensions of luxury, that of being a pioneer.
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3 THE PRECURSOR The luxury industry also needs to defy conventional wisdom, to challenge existing codes by inventing new paradigms. Great creators know that you have to be ahead of your time, to break the rules. Today, artistic avant-garde and technological innovation are two levers which open the way to the future for the luxury houses. Audacity or disruption allow these companies to stand out and gain attention .
@julienpacaud
This third temporality has always been intrinsic to luxury, which is constantly pushing its emotional limits. Luxury is above all a vision incarnated by a mission: to invent the savoir-vivre of tomorrow.
4 THE NOW
 This is the new temporality of luxury, born with the digital century, which imposes its incessant rhythm, that of real time. The impatience of new luxury consumers is related to a digital acceleration and our connected lifestyle.
@julienpacaud
Faced with immediacy, luxury brands need to learn to manage this tempo with ever mor e responsiveness in their services, as well as in their brand news. A luxury product must arouse permanent excitement, be the latest object of desire, bu t also THE topic of conversation of the moment. In the post- digital era, this fourth temporality, The Now, is vital for the luxury industry. By fueling the digital flow of new and emotional short stories, luxury brands are connecting with the new target of luxury, the digital native. The four temporalities of luxury and the prism of Newstalgia make it possible to create a better balance in the communication of prestigious brands, either by rejuvenating a sleeping beauty or on the contrary, reinjecting authenticity in a brand that has lost its luxury subs tance.
CREATIVE MIND : INTERVIEW MAGDIEL LOPEZ
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THE WORLD OF MAGDIEL LOPEZ Magdiel Lopez is an artist / creative director born in Cuba, living in Dallas, Texas. Through his 13+ year career, Magdiel has worked on, and lead, projects ranging from brand identity to conceptual art and environmental design. He is currently on staff at Fellowship Church in Grapevine, Texas. His year-long experimental design project “Make A Poster Every Day ” has gained him notoriety from respected publications across the globe. FOLLOW: @MAGDIELLOP CONTACT: HELLO@MAGDIELLOPEZ .COM
Q1: In 2016, you challenged yourself to create a poster a day for a year. What is the most stimulating for you: the creative “sprint ” of a poster to be created every 24 hours, or the “marathon” of an artistic project to be accomplished over a whole year? From a stimulant standpoint; I would say creating something in a 24-hour time frame is without a doubt accelerating... Just knowing that I’ll have to create something new the next day is definitely a challenge. The reason why that ’ s more stimulant to me than thinking long-term is because a lot of what I create comes from the experiences that I’m living in the moment. So I don’t know what a week from now looks like, so sometimes, I just go for it! Q2: In the poster N.286 “All Gucci” we see an astronaut stamped with logos (Supreme, Fila, Vuitton, Versace... and Gucci), c learly visible on the chest: can you explain the link between luxury and the galactic universe and how the idea of this poster came to you? I use the astronaut in different art pieces as a reference to feeling like an outsider. In this case, specifically, it ’s a feeling of bein g an outsider in a society that is visually driven. As you know, all of the brands that I used relate to status / wealth, so coming from a background where these brands were not relevant I was never interested. Yet, I found myself having to adapt. Essentially, this poster is representation of how I see myself. Q3: The astronaut appears regularly in your work, can you tell us why? Can you also describe the topics that interest you around this space traveller? As I mentioned before, I’ve felt like this “traveller ” many times, I always find myself exploring new things. I believe its vital for someone to stay fresh, always having the feeling of exploring the unknown. This is one of the reasons why I’ve continued with this challenge of creating a poster everyday, to have that feeling of like a beginner and staying hungry.
W E S EE T H E PA ST A N D F EEL N O S TA LGIA BU T W E A LSO U S E I T TO C REATE G R EAT N EW THINGS
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Q6: Has the internet culture influenced your work a lot and / or do you consider your work as an extension of a culture born with this medium, like the vaporwave movement for example? I feel like my work is an extension of a visual style which I believe to be modern / digital surrealism. Nowadays, you can be considered a digital artist and not only a designer, and since I’ve always been fascinated by art, I went for a more artistic approach in my designs. It ’s great to see that my work influences a lot of people online and at the same time, I am inspired by the internet culture and classic styles of art. Q7: You use digital tools to carry out your works. Can one consider however that there is a certain form of craftsmanship in your way of working, which brings you in a certain way closer to the work of Twentieth century painters, such as Matisse or Dali, whom you regularly cite as your two main sources of influence?
Q4: Similarly, one often finds in your works references to ancient art (the Greco -Roman sculpture of Venus or the bust of David): what is your opinion of these faces of the past, which are broken down “numerically ” in your works? Li ke my dad once told me “to change something you have to know it and respect it ”. For me, using these art pieces is like giving tribute to those great artists. I try to see their art in a new light and see how something can be made modern. Being able to recreate these masterpieces and show them to people in a new perspective is truly humbling. Q5: What inspires you most: culture (art history...) or pop - culture (magazines, internet...)? They both inspire me in different ways - the history of art inspires me to be great, while pop culture drives me to be relevant. What I try to do is merge them, as you k now I am a huge Dali fan and seeing his art just ma kes me want to apply it into a digital form - so both influence me in different ways.
l would love to think that I’m a person that is influencing others with his art to the same extent that great artists have inspired me. We live in a digital age and I’m using the tools that we have, to innovate new ways to tell a story - stories of love, sadness, and the divine. I guess what I’m trying to say, is this that this is the goal; to influence people artistically and not commercially. Q8: Newstalgia: what does this term - which unites in a single word two apparently contradictory notions: “new ” and “nostalgia” - inspire you? PROGRESS - We see the past and feel nostalgia but we also use it to create great new things that ’s the way we move forward.
M Y W O RK IS A N EX TEN S I O N O F A VISUA L S TYL E W H I CH I B ELIEVE TO BE MODERN / DIGITAL S U R R EA LISM
TO K YOTO K YO. J P
Nihonryori Kanda
Tokyo boasts more Michelin stars than any other city in the world. This gourmet capital offers a mesmerizing array of options ranging from washoku traditional Japanese cuisine which has been recognized as a UNESCO Intangible Cultural Heritage to outstanding French and Italian fare both authentic and locally inspired, contemporary fusion food, and dishes featuring game meats. No matter what your taste, you’ll have your pick from Tokyo’s impressive roster of first-class restaurants specializing in innumerable cuisines and styles. You can dine at exclusive Michelin-starred restaurants or look for hidden gems of eateries tucked away in Tokyo’s winding back streets. If you become a regular, you may be offered the privilege of tasting off-the-menu dishes. There are so many ways of having great meals, and they’re all within your reach in Tokyo, a city where the number of possible exciting dining experiences is unmatched anywhere. Nihonryori Kanda
FASHION: THE SOLAR SYSTEM OF THE LUXURY GALAXY
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FROM THE SPACE AGE TO NASA MANIA, IS THE GALACTIC NEWSTALGIA A MAJOR TREND IN 2019?
C hane l Ru nway - Pa ris Fa s hio n We e k Wo m e ns w e a r Fa l l / Wi n ter 2017 / 2018
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CHANE L , D IO R , LO U I S V U IT TON, B AL MA I N, P R ADA, GUCC I , M AR GIEL A … HO W AN D WH Y A R E THES E LU X U R Y B R A N DS ST IL L IN SP IR E D BY T H E SPAC E T HEM E , PA RTIC U L AR LY IN TH EI R LA ST E ST C O L L E C TI O N OR FASH ION SH O W ? In 2017, at a time when the French were passionate about the adventures of astronaut Thomas Pesquet aboard the International Space Station, Karl Lagerfeld made the splash with a space rocket taking off during a Chanel show under the nave of the Grand Palais, in the midst of mannequins in futuristic suits and padded aluminum survival capes. Last year, Nicolas Ghesquière landed a spaceship in the Louvre and Jun Takahashi released a collection inspired by the cult cla ssic 2001: A Space Odyssey.
BETWEEN NOSTALGIA AND FUTURISTIC MOMENTUM, A BIG BANG REVOLUTION TO OK P L AC E IN THE LU XU RY GALAX Y, D R I V EN B Y THE FASHIO N PL A NE T: THE G A L AC T I C NEWSTAL GIA TREN DS. Luxury is a fantastic odyssey through time, through legendary stories and to exotic lands. Today, luxury is close to offering an enchanted parenthesis of an exclusive epic in space, where the traveller is a superhero. In fashion, the galactic icon refers to the futuristic si lhouettes of André Courrèges, Paco Rabanne and Pierre Cardin. Courrèges was the first designer to incorporate plastic and PVC in fashion, and Rabanne to create coats of metal mesh. Transparent and coloured plastic, metallized colours, uniforms and armor-like combinations... are still going strong today in the fashion shows of Paris or New York.
Lo ui s Vui tt on M onog r a m G a l a xy © Phot o Jona s Li nd st r öm
A cosmic look worthy of Roger Vadim’s “Barbarella”, which finds its place among the metallic garments overflowing at the time in the collections of a large number of fashion houses, themselves soon joined by clothing with holographic iridescence in the Thierry Mugler- style to perfect the retro -futuristic panoply. Louis Vuitton’s mythical monogram could not reinvent itself better than with the colours of the cosmos. At the end of 2018, the Galaxy monogram was used in a collection of den im clothing and bags with the Milky Way print. What better alliance between tradition and modernity? NASA, as a privileged intermediary between the Earth and the Moon, collaborates regularly with fashion brands like Coach, Vans or Heron Preston. The conquest of space makes us dream again; it ’s also back in everyone’s mind thanks to people like Elon Musk who want to send man to Mars. This momentum explains this renewal of interest for what journalists are calling “NASA mania”.
WELL-BEING : FLY ME TO THE MOON
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INFLUENCE OF THE MOON ON WELL-BEING In countries like China, astrology has been an integral part of life for millennia. If astrology has been relegated to the last pages of women’s fashion magazines in the West, today it is finally seen as a valu able tool for helping with well-being and personal development alongside yoga and meditation. To re - enchant life, that is the quest of a tormented and meditative society. The fear of the collapse of our world leav es room for fantasies and transforms creativity. Imagination is unleashed and plays with the elusive, the unpredictable, the enigmatic. Symbols and ancient rituals are reborn in our current need of escape. Brands find inspiration in the energy of the Moon and its cycle s, revealing a neo -mys ticism that celebrates a spiritual and benevolent world. In a salvific quest of harmony with the universe, we rely on the stars, l ike our ancestors before us, to heal us and to make us feel good.
ŠS avo ir-Be ds - M o o n 0 1 b y Te o Ya ng
Some small companies like Jurasciages in France renew with ancestral practices: they certify the cutting of wood in descending Moon for faster drying, chemical-free preservation and better mechanical strength. This exceptional wood is very popular with eco -builders who do not want chemical treatment in their constructions. Moonstones for the bath, ritual treatments for Full Moon days, Moonmilk to fall asleep: the cosmetic and well-being industries are also inspired by the Galactic Newstalgia trend to make the soul and the senses travel, in an experience that is both cosmic and confidential.
TH E MOON IS O F TEN P ERC EIVED A S A B EN E VOLENT P R OTEC TOR Moon 01, a bed created by the Korean designer Teo Yang for the luxury bedding brand Savoir Beds, invites the lunar star into the intimate world of the bedroom. The design in copper tones evokes the movement operated by the Moon and its different phases. Teo Yang was inspired by folk tales and legends of his country. In Asia, the Moon is often perceived as a benevolent protector, a goddess who watches over you while you sleep. He chose to adorn his headboard with three moons, a figure not selected at random. The number three evokes positive energies such as optimism, joy, inspiration and creativity.
THE CRYSTAL YACHTING LIFESTYLE
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M ICHELIN-INSPIRED CUISINE in up to 4 Venues plus 24-hour In-suite Dining S PECIALTY DINING COMPLIMENTARY SHORE EXCURSIONS in Nearly Every Port
U NLIMITED WI-FI PRE-PAID GRATUITIES
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TRAVEL : BACK TO EARTH
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THE OVERVIEW EFFECT IS A COGNITIVE SHIFT IN AWARENESS REPORTED BY ASTRONAUTS DURING SPACEFLIGHT, OFTEN WHILE VIEWING THE EARTH FROM OUTER SPACE S e ve ra l a s tronauts have testif e d w i th c on sid era ble emotion of their s udde n a wa ren ess of the beauty of our Blu e P l an e t, b u t a ls o of its serious vulnerab i l i ty. T h e Ove rvie w Effec t, drawing emotion f r o m th e me mory of an original and pure Ear th i n an u l t ra-t e ch n ol ogic al c ontext, is the pe r f e ct e x a mple of Newstalgia linked to the o r i gi n o f t h e cos mos. T ha n k s t o t h e likes of soc ial media pl atf o r m s , p ict u res of ec lipses and supermoo n s ar e s o a t t en t ion -g rabbing that they have be co m e a re a s on t o t ravel: astrotourism is a n n o un ce d a s a big t rend f or 2019. C on t emp lat ing the Moon or the M i l ky Way p art icipa t es in this meditative c u r r e n t th at re con n ect s us to the w orld. In each adul t re ma in s t h e c hild’s dream of a nigh t un de r t h e st a rs , a ro om open to the sky, a tr e e h o us e a lwa ys h igh er and c loser to the Mo o n . But wh a t is t h e upmost privileged c osm i c l ux ur y, i f n ot t h e silenc e, the light, the space an d t h e clea n a ir of a remote plac e, of a v i r gi n al l an d ?
A G A LAC T IC PAR A DI S E? A s t e ch n ology c ontinues to reduc e o ur w o r l d, t h e t ra velle r is looking f or radic a l w ay s to re a ch u n t ouc hed, unexplored des ti n ati o n s a n d bre a t h t aking plac es, in a nos tal gi a f o r o u r orig in s. Ac ross the planet, astr o to ur i s ts
ar e n o w s e e ki n g th e w o r l d’s l a s t- r e m a i n i n g pl ace s w h e r e th e y can ge t a cl ea r, u n p o l l u t e d v i e w o f th e s tar s . A po l l co n ducte d by I n tr e pi d Ad v e n t u r e Tr a v e l i n 2018, r e v e al s th at i n tan gi b l e v a l u e s h a v e s uppl an te d m ate r i al co m f o r t i n t h e m i n d s o f tr av e l l e r s . T h e E l do r ado o f t h e h i g h - e n d tr av e l l e r i s to day an un us ua l a n d u n i q u e e x pe r i e n ce i n a h i dde n pl ace o ff t h e b e a t e n tr ack, h ar d to r e ach , e v e n w i th m o n e y.
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A s we a re y et unable to reac h the Mo o n , w e h ave se e n t he development of pref abr i cate d micro - ca bin s and f uturistic lo dge s in p ara disia c and unknown plac es th at o f f e r t ra velle rs a closer link with nature a n d a r e al s en s e of escape. Some of these structur e s can b e a s se mb led and dismantled witho ut l e av i n g a t race of t h eir passage. A ll of t h is testif ies to a need f o r m o r e a u t h en t icit y, a desire to take one’s ti m e , to go b ack t o ba s ic s, to swim against the ti de i n a world s u bje ct to the dic tates of tec hn o l o gi cal i nn ova t ion . By bec oming sc arc e, auth e n ti ci ty h as b ecome the new luxury of our ti m e .
PI C TU R ES O F E C LIP SES A N D S U P ERMOONS A R E S O ATTE NTIONG R A BB I N G THAT TH EY H AVE BEC OME A R EA S O N TO TRAVEL : A S TR OTOURISM I S A N N O U N CED A S A B I G TR EN D F O R 2019
@karencantuq
CREATIVE MIND : INTERVIEW KAREN CANTU Q
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Karen Cantú Q is a talented self-taught photographer, digital and visual artist currently based in Monterrey, Mexico. “I have occasi onal unrealistic ideas, I am a nature and animal lover, and there’s where my inspiration for all my surreal and conceptual photography lays down. I want to do something splendid, something wonderful, I still don’t know what or when, but I promise I will astonish you all someday.” FOLLOW: @KARENCANTUQ CONTACT: HELLO@KARENCANTUQ.COM
I think it will be one of the most amazing trips humans will be able to do. Can you imagine? Being out there and stepping foot in the space element (the Moon) that millions of people look up to at night, sing, pray, photograph, admire? It will be the perfect experience to realize how tiny we and our problems are. Q2: If we consider this astronaut as a traveller, what experience is he looking for on Earth? Warmth, and understanding of lost human feelings. Q3: For an ultra- exclusive and nature -friendly journey, could this image illustrate the concept of Slow Luxury Travel? I really think it does. I feel that having the experience of nature and wildlife will be a luxury for all of us because of how quickly we’re destroying our planet.
@karencantuq
THROUGH THE EYES OF KAREN CANTU Q
Q1: Man on the Moon, astronaut on Earth… What do you think of this round trip from Earth-to -Moon that will soon be available to luxury travellers?
@karencantuq
Q4: A ccording to you, the world does not need more builders or designers, it needs humans who can create experiences while designing. What could be these experiences be according to your idea, your values? And, if it were a travel experience, which one would it be? I was in med school for almost four years, a long hard emotionally and physically story, why I had to quit and became an architect / designer (now I understand it, we are all part of a greater plan), but saying this, being in med school - and my own experience - made me aware of how important are emotions and experiences to humans, and to design. We face the challenge everyday to design, not just to “make it work ”, but also to make our mind, emotions, body, etc. work. We need travel experiences that remind us of how human we are, of how we are so lucky to have
nature and wildlife in our planet, that we are capable of feeling and making memories that can actually affect these feelings or moods. I believe that travelling, with the good kind of experiences, can heal. So we need people aware of this while designing / creating / building travelling experiences. Q5: The only humans in your work are astronauts. Are man and astronaut the same person to you? Or do you distinguish man from the heroic figure of Niel Armstrong? Do they share the same relationship to their environment, to nature? I’ve always seen my astronaut as, let ’s call it a soul, that ’s in search of primitive and planet Earth experiences, the ones the us humans forget we have. I have never thought of Niel Armstrong to be honest while creating my artworks (laughs). It is more about the feeling.
LIFESTYLE : S KY IS THE LIMIT
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IMAGINE THE FUTURE OF SAVOIR-VIVRE Survival in autarky on the Moon is a fascinating project for a great number of scientists of our time, for the benefit of the delusions of the rich and powerful. The cost of this unforgettable trip? About $250,000 per person... What lifestyle will accompany this experience? Here again, dreams have wind in their sails and imagination flies free to draw the contours of an exclusive spatial lifestyle: the luxury of tomorrow. Whom could be better positioned than a major champagne house to look into the subject? Mumm, the most avant-garde and innovative champagne house, created a bottle of champagne specifically designed to be enjoyed by astronauts and future space tourists in zero gravity: the Mumm Grand C ordon Stellar.
©Pe rno d Ricar d
The philosophy behind this innovative project is that, in order to continue to feel human in such a harsh and difficult environment, it is necessary to introduce science -based projects that remind us of the Earth. It is also about being able to provide astronauts and future space tourists with our human culture. Another good example of this ph ilosophy are the macarons made by Pierre Hermé which he sent to Thomas Pesquet on his birthday by space capsule during his mission at the International Space Station (ISS). The pastry chef had to adapt his famous recipe so that the biscuit would not crumble or explode in flight and damage the ventilation system. The tasting experience in zero gravity is of course very different from that experienced on Earth. Upon leaving the bottle, the wine appears as an effervescent ball of foam. When the champagne enters the mouth, the foam transforms into liquid. “It ’s a very surprising feeling,” explains Mumm’s Cellar Master Didier Mariotti.
I’M A FIRST CLASS MAN, NOT THE FIRST MAN ON THE MOON
@Pernod Ricard
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CONT RIBU TORS
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M a gd iel Lopez
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