Overview 9:00-10:00 10:00-10:30 10:30- 11:00 11:00-12:30 12:30-1:30 1:30-4:00
Introduction Project Flow Design Blogger 101 Lunch Hands On
Part 1 – Introduction
A brief history of Google
Stanford
Menlo Park “garage�
More than 50 offices worldwide including Mountain View, New York, Boston, London, Tokyo, Hamburg, and Singapore
Google’s Mission Web
E-Mails
News
Real-time communications
Organize the world's information and make it universally accessible and useful. Video
Corporate Network
Books
Scholarly Articles
SME Business Stimulus Package Get small and medium businesses in Malaysia online Google is offering RM200 of free AdWords to each business who sign up from Nov 17th to December 31 (new to AdWords only) MMU / UTAR students will build the websites for RM200 each; first 100 free
What can Google do for you? Google is the leader in internet search SME opportunities The Internet: More visibility outside of their usual channels Utilize Google Adwords Increase their sales oppty’s / brand presence Increase their revenue
Malaysian SMEs 2009 More than 550,000 SMEs in Malaysia (MITI*; Nov 2009) SMEs employ more than 5.6m people, account for more than RM130bn (32%) of the country’s GDP (SMI Assoc of M’sia; 7 Nov th
2009)
Industries Manufacturing, Petro-chemicals Services – Community, Personal, Transport Commercial Agriculture – Oil Palm, etc.
*MITI – Ministry of Int’l Trade and Industry, M’sia
The SME Mentality “Why fix something that is not broken?” “We are eager to grow, but experience dictates us to be conservative.” “Growth equals more risk and therefore may not be worth the effort.” “The Internet’s effectiveness is still unproven.” “We do not really need a website.” “Having a website involves a lot of technical knowhow which we don't have” “Our clients come to us, and we come to them.” “Building a website costs a lot of money.”
What do SMEs need? Get out of their comfort zone by exploring other channels to sell their products and services Benchmark with key industry players Optimize their operations and marketing Utilize the power of the World Wide Web Having their own website is must Advertising through the internet Interact with their customers through the web
Internet & Online Advertising in Malaysia 66% household penetration (end Q2, ‘09) Broadband penetration is about 25%
Active users of Internet Search, Email, Social media (e.g. Facebook, Friendster), Chat, YouTube. Online advertising only accounts for about 1% of total advertising-spend by advertisers (on avg.)
Media Gap – and the Opportunity % Malaysia Advertising Spend
Media Consumption / week
Print (newspaper & Magazine) 52%
24 hours TV (44%)
19 hours Internet (35%) 7 hours Radio (13%)
TV 38%
2 hours Newspapers (4%) 2 hours Magazines (4%)
Outdoor 6% Radio 4% Internet 1 %
Source: (Inferred from Hong Kong references) Bear Stearns Global Ad Spend, May 2006 with Zenith Optimedia Ad Figures
Business Sites What are they? Tool for businesses to communicate to their customers, shareholders and investors
Best Practices “Primary means of communication� Not just a storage of business information Speak to a Target Audience/Market Provide reasons to do business with you Do not use jargons
Business Sites Key Principles Ensure that your site is “the definitive source of information� on your business Keep ALL elements simple. Make sure the site is userfriendly
Update your audience about the site and business developments Review your site regularly. Make sure the info and all other articles are timely and appropriate
Business Sites Key Principles Ensure that website is accessible Set-up a system where you can monitor the visitors and how or what they use in the website. Gather data and use it to improve your site.
"3 clicks principle" Call to action must be prominent: optimize your site to generate leads
Elements of a Business Site Homepage About Us: Company/Business Information Gallery of Products/Services Update regularly Put all necessary information needed by the audience Upload photos of products/service
Contact Us/Feedback section – this encourages your audience to contact your company through the different channels available
What to Expect From Your First Website Home Page that will serve as your landing page Product / Services Page to show what the business offers Contact Us Page where visitors can find contact information About Us Page that gives a background of the business
Why Blogger.com? Hosting advantage Advance server technology
Ease of maintenance User-friendly content management system
Cost-effective It’s free!
English, Malay and Chinese platforms Already available!
Managing Your Clients Golden Rule: Manage Expectations Do not promise the moon and the stars to your clients Be very clear and use simple words when inquiring or answering Documentation should be done for: Exchanges with client Revisions Project turnover