Resume and Portfolio

Page 1

Design Cookbook



Life is a Kitchen

PUT ON YOUR

prettiest APRON

& whip up

SOMETHING

Incredible




Skills Adobe ID Adobe Ai Adobe Pr Adobe Ps Rhino3D Autocad Flamingo Office Suite Key Shot

Elena Penni

Born : 30.11.1991 At : Raschenbergstrasse 8, 5020 Salzburg Job : Graphic Designer Contact elena.fpenni@gmail.com +43 660 70 17 568 Skype: elena_penni Language Italian: mothertongue English: Fluent (Toefl ibt 87) German: A1

Html, Css

Work experience 11 / 2014 - 03 / 2015 _ Graphic Design Internship Team 7, www.team7.at, Braunauer Str. 26, 4910 Ried im Innkreis Austria Editorial Design, Graphic Design, Illustration Design, Marketing and Communication 10 / 2012 - 04 / 2013 _ Graphic Design Internship Studio Milani, www.studiomilani.com Specifically Marketing and assistant for one commercial interior design project 01 / 2014 - 07 /2 014 _ Branding Consultant La Bottega di Grezzano, Via Grezzano 2B, Borgo San Lorenzo, Florence, Italy Marketing, Brand Image, Interior Design 2005 - 2010 _ Waitress La Bottega di Grezzano, Via Grezzano 2B, Borgo San Lorenzo, Florence, Italy Waitress and hostess


Education and training 10/2010 - 02/2014 Bachelor Degree in Industrial Design ISIA Florence, www.isiadesign.fi.it Relevant skills Rhinoceros, Product research and marketing strategies, Graphic and web design, CAD CAM fabrication, Ecodesign 09/05 - 07/10 High School Degree in Arts & Science Leon Battista Alberti High School, Florence, www.liceoartisticofi.it Relevant skills Painting, Drawing, Sculpture, Architectural Drawing Photography, Physics 2003 - 2005 “Monsignor Giovanni Della Casa” secondary school, B. S. Lorenzo, Florence, Italy. 1999 - 2003 Luco di Mugello primary school, Borgo San Lorenzo, Florence, Italy.

Perosnal Skills Diligent work ethic. A wholesome appreciation of life and living things through gardening and volunteering at animal shelters. Bringing positive energy to a team environment even in the face of difficult situations like when taking care of troubled and sick animals. Fostering a natural curiosity for beauty in the world. Good public relations started at an early age working as a hostess for the restaurant and continued through my work with prospective clients at Studio Milani.

Additional experiences Presentations Social campaign for animal rights in collaboration with ENPA Florence. www.enpafirenze.it Projects Product development (soy milk maker) for Ariete. www.ariete.net Conferences “Human-Centered Interaction Design” www.isiadesign.fi.it/file_pagine/723/human_course A workshop focused on how to become familiar with state-of-the-art techniques in interaction design, to gain practical experience in applying these techniques and workshop techniques. “Insegna Trieste” A focus study on branding for the city of Trieste. www.isiadesign.fi.it/index.php?form_id_pagine=752 “Creactivity 2010”, www.progettocreactivity.com

What I love Photography, illustration, painting, reading, running, watching movies, listen music, cooking, swimming, dogs, tattoos, hiking.



Recipes





Il filo di Rosella Ingredients graphic design illustration communication logotype branding photography

Preparation “The thread of Rosella� is the logo I made for an online shop that produces and sells handmade crochet accessories. For the realization of the logo I was inspired by the country chic style style of the products marketed by the brand. I created a simple logo, appropriate to the context in which it was included, following the principles that govern the design of an effective logo. The result is a soft graphic sign, which joins with the font giving a sense of continuity and completeness.


SUSHI BEWEGUNG


Sushi on the go Ingredients graphic design illustration communication logotype branding advertising

Preparation Sushi on the go is a project for the construction of a new brand, a new service, created by a group of Italian girls. For this project I was asked to create a logo, simple and clean, that would represent this new commercial identity. “Sushi on the go� is the project of a chain of sushi takeaways on wheels, designed for the demands of modern society, always in a hurry, that loves eating fresh and tasty food, such as sushi. The logo comes from the study of the business concept, inspired by the one that is the foundation, the take away. Reworking the brand in graphical way, the result is that of a logo easily reproducible and made up from graphics essential.


Via Pasubio 8, Borgo San Lorenzo (FI)

Via Pasubio 8, Borgo San Lorenzo (FI)

un succo di idee

un succo di idee

Grafica e pubblicità Stampa digitale Stampa a plotter

Grafica e pubblicità Stampa digitale Stampa a plotter

studiomilani

un succo di idee

studiomilani

Via Pasubio 8, Borgo San Lorenzo (FI)

studiomilani

un succo di idee

studiomilani

Grafica e pubblicità Stampa digitale Stampa a plotter

Grafica e pubblicità Stampa digitale Stampa a plotter Via Pasubio 8, Borgo San Lorenzo (FI)


Studio Milani Ingredients graphic design illustration communication logotype branding

un succo di idee

studiomilani

photography

Grafica e pubblicità Stampa digitale Stampa a plotter Via Pasubio 8, Borgo San Lorenzo (FI)

Preparation This project was carried out at the end of my internship at Studio Milani. It is essentially a series of advertising posters, that advertises the activities of the Studio. Starting with the slogan Studio Milani, “a juice of ideas,” I have developed a series of illustrated posters, clean and simple but of strong graphic impact. The fruits and the colors are well suited to large format, drawing the viewer’s eye with their liveliness, also lending themselves to the association of ideas with the slogan. Each of the subject was designed to be played on large posters, flyers and on the web.To achieve these posters I took photos from the real to various types of fruit, and then change the look and feel through the filter, so as to give them the appearance of a picture shown but still very realistic and detailed.



Animali di diritto Ingredients graphic design illustration communication advertisign branding photography

Preparation The meeting with the current Chairman of the Florence’s National Animal Protection came up with the idea for this project, with the intention of genuinely awarereness of the citizens of Florence to respect the animal rights, a topic that has recently attracted considerable interest, given the recent events in Denmark and in Italy, about the treatment of animals living in close contact with humans. The decision to carry out an advertising campaign is motivated by the evaluation of media National Animal Protection and what was the best way to reach the Target dle built during the project’s development. The campaign is developed starting from a thorough analysis of the identity of the National Animal Protection, the Universal Declaration of Animal Rights and the study of what has been done so far in this regard. Each graphic representation of this campaign is one of the rights of animals, transposing the role of the animal in the human allegory, in which the actor embodies the animal itself. The campaign slogan is placed in a provocative and ironic position, with the intent to putting the viewer in the face of deeply wrong preconceptions about animal and its rights. In doing so, it puts the audience in front of a provocation that will lead to reflection and, later, to a change in his way of thinking and acting towards animals.



Tico Ingredients graphic design illustration communication writing drawing

Preparation This project is designed for children, it has both a fun and educational purpose . The aim of the project, included in a broader context, is to explain children one of the seven capital sins, sloth, teaching them to understand, to recognize and avoid falling into this behavior that causes people to lose joy of living and vitality. The intent of this children’s book is to explain this complex concept, and teach them the consequences that this can bring. The illustrated book uses the story of Tico, the slothful earthworm, to tell the kids his story and how his being slothful sent away all his friends. The book is thought to represent the first of a series that addresses issues of moral importance to children, such as the deadly sins, friendship, love, respect, so that they can learn while having fun and reading. Children are very small smart people, and it is useless to try to deceive them with an unnecessarily, sophisticated language. Keeping it clean and simple is the best way to appreciate this book at all ages.





Nimo Ingredients product design lighting design kirigami bricolage

Preparation This project is developed by the ancient Japanese art of Kirigami. The Kirigami is an art with which you can get all kinds of shapes, only by bending and cutting a sheet of paper. This lamp can be obtained by cutting and folding a single sheet of polypropylene, flexible and thin enough to withstand the stresses. The peculiar aspect of this lamp is that it is easy and fast to assemble, as it is made from a single piece. To assemble it, you just need to fold the sheet and secure it around the wire through the prepared joints.



Enigma Ingredients product design forniture design communication interior design

Preparation Enigma is a table developed based on the concept of joint, and the desire to create a piece of furniture without the use of pins, screws and metal parts. The impression about this furniture is that it is very unstable. at first sight we do not perceive precisely how this big sheet of glass is able to stay suspended on three concave surfaces, which seem to wobble under the weight of the shelf of the table. This furniture in fact owes its charm to the well-designed way and calibrated superimposition of the various components, so to make the structure solid and sturdy. What makes this table interesting are the sinuous and uneven curves. There is a sense of continuity between the curvature of the wood and the smooth edges of the crystal. The materials used are walnut and cherry wood for the base, and the crystal for the ground plane.


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Umbaggy Ingredients product design ecodesign communication logotype branding photography

Preparation This project is based on recycling of waste materials. More than an actual product, the project consists of the instructions for making the product itself with what we have available. What you need to realize Umbaggy is the canvas of a broken umbrella, or any other waterproof fabric, a piece of string at least two meters long and two cordlock brunner recovered from an old backpack. With very minimal costs, following the instructions we provide you a practical backpack, lightweight and waterproof, fully customized. Umbaggy can also be used to cover the bike basket when it rains, so to protect it from the rain our personal items.



Hairodyne Ingredients product design engineering communication technology

Preparation The helmet is very important for the safety of those who ride a bike. This project was carried out in order to find a meeting point between security and convenience. The aerodynamic shape was designed to not hinder the speed of the vehicle, as this helmet is designed for quite powerful motorcycles, suitable for long journeys. The elongated shape of the front is inspired by modern high-speed trains and planes. The helmet is lightweight and resistant, as it is formed from a single piece of carbon fiber, one of the most suitable materials to withstand the stress, with padding in expanded material, able to absorb shocks and protect the head from the impact. In this model, in order to increase the comfort, an additional air intake has been inserted, located in the chin area, which continues into the helmet with a cylindrical shape to take advantage of the principle of the “Venturi tube� and slightly cool the air entering. This makes the helmet more comfortable during summer, when high temperatures make the use of the full face helmet quite uncomfortable.







Photography Ingredients photography experiences passion entertainment contingency

Preparation This part of the portfolio is very personal, as it contains some of the pictures that I love and that I have collected during my travels. Im not a professional photographer, but I put passion and dedication in these photos, and I like them because they are real and spontaneous. As in the kitchen, the trick to make a good project is always the passion, that drives us to give the best of ourselves in everything we do. Like any good self-respecting chef I finished my book of recipes, hoping that they all may be to your liking. For me, this last part is the way I see the world and immortalize it. Every great chef has a secret ingredient, knowing me, you’ll find mine.



I would love to work for you



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