SPAM

Museum Visual Identity Concept Design

Vienna 2021

SPAM is the Seoul Photography Art Museum designed by Jadric Architektur and their Korean Partner „1990uao“ (Yoon Geun Ju) in 2019.

While working as an intern in Jadric Architecture’s Office in 2021, I designed the Concept for the logo and signage design of the Photography Museum.

‘‘The dynamic design will serve as a sculptural landmark along the future cultural mile in Changdong. Its twisting monolithic shape enriches the surrounding puplic space as well as the overall architectural identity of the district. The symbiosis between photography and architecture can be seen as follows: Photography is painting with light; architecture is the play of forms gathered in light.’’*¹

The shape of the twisting box is shown in the logo

‘‘The dynamic movement of the object symbolizes a snapshot – a characteristic that architecture and photography share. The form reacts to the directions of outside movement and thus constitutes a highlight of the newly planned culture mile.’’*¹

*1. Text from: Jadric Architektur GmbH, Seoul Photographic Art Museum. Nov 11, 2019. https://jadricarchitektur.at/seoul-photographic-art-museum/

SPAM Museum Signange Concept

The shape of the twisting box is brought to every symbol in the signange system in the museum. Sharp edges are combined with a subtle curve.

Business cards for SPAM

SPAM Tote Bag

Following the meaning of SPAM as a repetitive concept, one side of the bag shoes the logo on it’s own and the other side the name of it repeteadly