Brand Banking
Who We Are
As the marketing division of NES Group, we create exceptional retail environments for financial institutions that build brand loyalty and enforce their values while attracting new and existing customers.
Our integrated approach to the in-branch branding process combines architecture, interior design, and environmental graphic design. Our project managers and designers work closely with the client to ensure seamless coordination.
NES Group Services
What We Do
It’s time to rethink what it means to stop by the local branch.
Of course, your branch is usually one part of your customer’s day— but why not make it one of the best parts? And with people quickly heading in and out, first impressions are everything.
Brand your Banking Journey
Our Services
Signage
From exterior pylon signs, awnings, and directional signage, to illuminated interior signs – everything to help you stand out in a crowd.
Environmental Graphic Design
Innovative concepts that bring your brand to life within your physical spaces to create an unforgettable branch experience.
Branding
TCustomer Journey Optimization
A strategic approach to identify the right branch layout to extend the customer's/member's stay in a positive way.
Identity Design
Visual systems that transform your financial institution into a brand, including logo design, taglines, color schemes, and your ongoing advertising.
Signage
Your branch network is a physical extension of your brand that should reflect your values and strengthen the communities you serve. Having a strong, local presence helps establish your reputation and shows your commitment to the community.
Signage can easily be tailored to reflect your brand through graphics, fonts, and branding colors.
Pylon Signs
Directional Signs
Monuments
Awnings & Banners
ADA Signs
Window Signs & Decals
Channel Lettering
- Acrylic
- Brushed Aluminum
- Steel
- Back Lit
- Neon
- LED
Carved & Sandblasted Signs
Plaques
Environmental Graphic Design
Environmental graphics provide a layered experience that help to create the atmosphere of the space, telling your story through branding, signage, and carefully designed creative displays. Our designers work alongside architects and interior designers to create seamless and integrated reflections of your brand, culture, and community.
Tell your story strategically
Logo & Branded Displays
Wall & Floor Graphics:
- Vinyl Murals
- Painted Murals
- Photography Wall Murals
- Community Inspired Murals
Wayfinding Systems
Art Installations
Custom-Glass Banding
NES Group is a trusted partner who truly feel like an extension of our Ion internal branch design team. They have been instrumental in helping us define, design and execute on our branch transformation vision. We are energized about this new, exciting direction and feel fortunate to be working with such a dynamic team of professionals.
Dawn D. Derwin EVP, Chief Retail Delivery Officer Ion Bank
Customer Journey Optimization Experience
As consumer expectations evolve, the role of the branch has become more apparent. With transactions moving to digital channels, customers are visiting the branch to open accounts, seek financial advice, or complete a complex transaction.
Our design team will identify areas of importance within your branch and help you understand how and which elements will encourage interaction.
Attract Discover Transact Advise
Zones
across the entire journey
Points of Experience
Welcome Desk
Raised acrylic tagline
Welcome Desk Back Screen
Wrapped with vinyl & raised acrylic logo
Lobby Entrance Walls
Raised acrylic logo, vinyl banding with tagline
Office glass
Banding with logo & tagline
Coin Machine
Custom-designed wrap
Coffee Station Wall
Raised acrylic cafe sign & augmented reality
Conference Room Wall
Vinyl wallpaper
Teller Pod
Wooden teller pod with raised acrylic
Drive-thru Teller Wall
Vinyl wallpaper with logo & tagline
ATM Surround
Custom-designed wrap
ATM Door
Logo & bank hours
Walden Savings Bank's
BRANDED JOURNEY
Project Goals & Objectives:
♦ Create an inviting, engaging, contemporary customer experience.
♦ Incorporate self-service technology to improve customer relationships and overall functionality of the branch.
♦ Attract a younger audience while maintaining WSB's hallmark, neighborhood-friendly environment.
♦ Retain and attract early-career, high-quality employees with a welcoming, sophisticated workplace.
♦ Stand apart in a saturated, commoditized marketplace.
♦ Drive new member growth and lending growth.
♦ Connect with the local community.
BRANDED PODS
COMMUNITY GRAPHIC
AUGMENTED REALITY
BRANDED CAFE
DIGITAL MARKETING
DISCOVERY BAR
COIN MACHINE
Identity Design
The identity design systems our team can create for your FI will reflect your brand's personality and illustrate your FI's spirit in a way that is appealing to new customers, familiar to existing ones, and motivates employees – the true brand champions.
Logo Design
Color Scheme
Tagline
Mission Statement
Values
Word Mark
Print & Digital Advertising
Your brand identity is the force that connects strategy with emotion. It's the visual representation of your brand.
How We Do It
PHASE I PHASE II PHASE III
INITIATION & CONCEPTION
Discovery
Meet with client, project manager, and designers to discuss ideas, content and goals for space.
Concepting
Initial designs are created, a meeting is held to walk through the concepts live for client feedback.
Budgeting & Estimating
Create cost estimate based on the items selected.
CLIENT APPROVAL
DESIGN & PROOFS
Design Revisions
Customize the design concept with changes, additional materials, etc.
Production Prep
Prepare final design files for fabrication use.
Site Survey
Take onsite measurements to make any sizing changes for artwork based on building schematics.
Printing & Production
Here is where the designs come to life. Vinyl is printed, and all acrylic, dibond, plexi is fabricated.
Installation
Finished product is professionally installed.
The true potential of
a brand is fluid & alive
The branch has the potential to inspire, foster the exchange of personal experiences, & drive people to action.
Conference Room Mural Personalized Solutions for 'A Solutions Bank'
Savings Bank | Barre, MA
♦ Front & Rear Exterior Door Glass
♦ Bus Wrap on Vestibule/Office Window
♦ Office Glass
♦ Tone-on-tone Pattern on Office Walls ♦ Technology Wall
Expanding a New Vision
Avidia Bank | Marlborough, MA
♦ Entrance/Exit Door Glass Graphics
♦ Vestibule Glass Graphics
♦ Vestibule Wall Graphics
♦ Branded Office Glass
♦ Office Wall Poster Frames
♦ Lobby Wall Mural with Tagline
♦ Lobby Poster Frames
♦ Dimensional Back-lit Logo on Pod
♦ Teller Wall with Aluminum Logo Panels
♦ Drive-up Window Graphics
♦ Coin Machine Signage
Uniquely Boston City of Boston Credit Union | Boston, MA
♦ Uniquely Boston Sports Sign
♦ Branded Glass
♦ ITM Wrap
♦ Local artwork
♦ Hand-painted instruments
Elevating the DCU Brand
Digital Federal Credit Union | Hudson, NH
♦ Exterior Window Graphics
♦ ATM Vestibule Graphic
♦ Coin Machine Wrap
♦ Lobby Feature Walls
♦ Values Wall
♦ Office Glass
♦ Office Wall Murals
♦ Teller Pod Panels
A Bright Environment
Greenfield Savings Bank | Northampton, MA
♦ Entrance Signage
♦ ATM Vestibule Graphic
♦ Compliance Board
♦ Halo-lit Icon on Teller Pods
♦ Teller Wall Graphics
♦ Core Values Wall ♦ Kids Area Graphics ♦ Acrylic Cafe Sign ♦ Icon Moss Art
Office Glass
Drive-up Window ♦ Exterior Window Bus Wrap
Vibrant Journey from Start to Finish
Ion Bank | Watertown, CT
♦ Entrance Signage
♦ ATM Vestibule Graphics
♦ Branded Office Glass
♦ Mission Statement Graphic
♦ Teller Wall Mural
Office Walls
Branded Windows
Vintage Local Map & Photo Displays
Branded Cafe
♦ ITM Wall & ITMs Graphics
♦ Branded Office Glass
♦ Exterior Signage
♦ Entrance Signage
♦ Branded Windows
♦ ITM Wall & ITMs Graphics
Mission Statement Wall
Teller Wall Mural
Branded Cafe
Office Walls
Drive-Up ATM Surround Branded from Exterior to Interior Ion Bank | Southington, CT
♦ Branded Office Glass
A Vibrantly Branded Member Experience
Metro Credit Union | Peabody, MA
♦ Entrance Window Graphics
♦ Vestibule Glass
♦ ATM Wrap
♦ Vestibule Wall Signage
♦ Coin Machine
♦ Word Wall & Local Charities Display
♦ Teller Wall Logo
♦ Office Glass
♦ Branded Office Walls
♦ Photo Display with QR Codes
♦ Sisyphus Coffee Table Creating Metro Credit Union's Logo
Exploring the Magical World of Banking
Northshore Children's Museum | Peabody, MA
♦ Piggy-Bank Custom Logo
♦ Behind Teller Graphics
♦ Drive-thru Wall Graphics
♦ Wayfinding
♦ Piggy-Bank Plinko
Coastal Inspired
Ocean State Credit Union | Warwick, RI
♦ Entrance Graphics & Photos
♦ Teller Wall Mural
♦ Offices Wall Coverings
♦ Acrylic Frames
♦ Compliance Board
♦ Vinyl Seagull
♦ Office Glass
♦ Drive-up ATM Wrap
Representing the City of Lawrence
Reading Co-operative Bank | Lawrence, MA
♦ Entrance Signage
♦ ATM Vestibule Graphics
♦ Branded Office Glass
♦ Mission Statement Graphic
♦ Teller Wall Mural
♦ Office Walls
♦ Branded Windows
Bringing Main Street Inside Wakefield Co-operative Bank | Wakefield, MA
♦ Frosted Privacy Glass with Illustrations of Downtown Wakefield
♦ Frosted Glass Door Welcome Graphic
♦ Soffit Tagline
♦ Hallway Wall Mural
♦ Raised Logo on Elevator Wall
♦ Coin Machine Wrap
♦ Waiting Area Walls
Blending Tradition with Innovation
Wakefield Co-operative Bank | Melrose, MA
♦ ATM Wrap
♦ Local Artwork
♦ Coin Machine Wrap
♦ Branded Coffee Station
♦ Melrose Timeline Wall
♦ Teller Wall Graphics
♦ Branded Soffit
♦ Melrose Wallpaper Mural
♦ Office Glass
♦ Branded Office Walls
the NES ADVANTAGE
