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THE GIVING CHALLENGE PRIZES: WASTE REDUCTION CHALLENGE
PROJECT NAME ORGANISATION /GROUP
RUBBISH DIET CWM HARRY LAND TRUST www.therubbishdiet.org.uk
The Rubbish Diet provides a new, community voice to motivate people to slim their bins and achieve lasting reductions in waste. The network of Dieters contribute to citizen learning on pre–cycling and waste reduction. It asks people to look at the waste in their bin, set a target for reduction and track the top five things they find filling it up. Dieters are supported over eight weeks with ideas for reducing waste, either through regular emails or through meetings.
Innovation The Rubbish Diet tackles the whole domestic waste stream by providing a new, community voice motivating people to slim their bins and achieve long–lasting reductions in waste. The Diet is light–hearted. Unlike a static leaflet which, for many people is their only interaction with waste reduction initiatives, it creates a dynamic peer–to–peer ripple of learning which supports behaviour change.
Impact • 62 per cent reduction in residual waste per household. • 525 Dieters. • 15 Bin doctors. • 22 local specialists. • Over 2,200 people engaged directly with the zero waste challenge (mainly zero waste week participants 1,694).
