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ICED BEVERAGE SALES SHOW NO SIGN OF FREEZING Iced tea and coffee have both made significant contributions to the growth of the beverage category, with UK iced beverage sales having increased by 14.3% from 2018–2019 alone.* Growth like this suggests the iced beverage category looks set to stay strong.
“Iced beverages continue to represent a growing opportunity for the UK coffee market to innovate, access younger consumers, and broaden the appeal of coffee venues.” Jeffrey Young, Allegra Founder and Chief Executive.
With a cool 45% of under-30s purchasing an iced beverage once a week on average, and £449 million sales forecasted last year, how can you capitalise on this opportunity all year round?
Or take it one step further, bringing Frappuccino® Blended Beverages and Teavana™ Shaken Iced Teas to your office, university, or healthcare location to maximise the full range of dayparts and attract the widest range of consumers.
MAXIMISE THE OPPORTUNITY BY:
Nestlé Coffee Partners offers a range of brands and solutions, including We Proudly Serve Starbucks, to fit your customer’s requirements.
- E xpanding your menu to include iced versions of customer favourites, such as the ever-popular iced latte (still the number one best-seller). - E nsuring your baristas are confident in making iced drinks, and are able to offer alternative milks too, with handy recipe sheets sitting by the machines, or on lanyards so that they’re always in reach.
We’re available on +44 (0)203 124 1029 (Option 2) or at StarbucksSupportEMENA@nestle.com
- O ptimising your POS to highlight your iced offering, for example by having a feature on your menu board or putting the iced menu front and centre. - S houting about new iced additions and cold classics on-site and on your social pages.
*Allegra World Coffee Portal, Project Iced UK 2019.
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