AL RIESALRIESALRIES ADVERTISING THE FALL OF PR FOREWORD BYFOREWORDBYFOREWORDBY ii 9 789163 307775 ISBN 978-91-633-0375-3 Also available UK £7.99 EURO €10.36 USA $13.97 BUSINESS/MARKETING iii When quoting the book cite the source: www.DetectiveMarketing.com Stefan Engeseth is one of Europe’s most creative business thinkers and a top-ranked speaker. For more information about his books, speeches, consulting and blog go to DetectiveMarketing.com Fall oF PR and Rise oF adveRtising stefan engeseth