CORPORATIVE IDENTITY MANUAL
TABLE OF CONTENTS INTRODUCTION............................................................3 LOGO IDENTITY................................................................5 GRIND..........................................................................6 CLEAR SPACE..................................................................7 ESCALES........................................................................8 COLOR VARIATIONS......................................................9 COLOR PALETTE..........................................................10 INCORRECT USAGE....................................................11 TIPOGRAPAHY.......................................................12 SECOND TIPOGRAPHY...............................................13 IDENTITY PACKAGE.....................................................14 PROMOTIONAL ITEMS................................................21 UNIFORMS..................................................................25 ADVERTISIGN................................................................29
INTRODUTION This manual is designed to collect the elements of graphic identity of “We Go it cleaning services� and the range of applications of general use. The denomination, typography and corporate colors will be exclusively used for all documents to be edited. The use of different versions and formats that are not specified in the corresponding sections of this manual is not permitted. The rules contained herein should be respected and maintained constant, in order to facilitate and strengthen the diffusion and settle your Visual Identity.
BRAND IDENTITY
LOGO IDENTITY The structure of the “We Go it cleaning services� logo is being displayed by a pair of elements on top in Cyan color tones, the elements handled is a cover allusive of a triangle while the curves resemble a drop of water. In the interior elements relating to the window of a house are shown, all together, both elements resemble a clean home. Reinforcing the message that we desire to project, the logo handles two different fonts at the bottom which gives an appearance of seriousness and commitment to service offered by the company.
GRID For the structuring of the grid the isotype was taken as reference which encloses in a centered manner each element of the logo, where measurement between line and line elements will be used.
CLEAR SPACE For the perimeter or virtual area of the logo, the space used by the letter ‘W’ in WE will be virtually used at each end considering the space not too small nor too large but just the space needed to make the logo visually pleasing to the spectator. The more space there is around the mark, the greater the impact will be. This will prevent the mark being invaded by elements that do not belong. Respecting this space is critical to preserve the space and brand impact.
SCALES The logo can be reproduced in small sizes as needed, but without losing its readability, size reduction will according to the needs of the logo will be applied; as long as this size reduction does not affect its design and quality on the presentation. SPECIFICATIONS The minimum size for the reduction and application of the logo is 2 cm wide as well as its vertical ratio.
COLOR VARIATIONS In the case of applications the brand may have certain modifications in which it continues to project the same message and respecting the order and arrangement of each element, I.E. there will only be allowed certain color changes to have a nice combination to the viewer while blending in the environment of the application.
COLOR PALETTE The identity of “We Go it cleaning services” is formed by a monochrome with a blue tone variation of which is described in the following variations:
Hexadecimal: #9D9D9C RGB: 235, 94, 38 CMYK: 0%, 0%, 0%, 50%
Hexadecimal: #25A8E0 RGB: 37, 168, 224 CMYK: 72%, 15%, 1%, 0%
Hexadecimal: #2789C3 RGB: 39, 137, 195 CMYK: 78%%, 35%, 6%, 0% Hexadecimal: #EB5E26 RGB: 235, 94, 38 CMYK: 0%, 74%, 89%, 0% Hexadecimal: #116CB4 RGB: 17, 108, 180 CMYK: 87%, 53%, 0%, 0%
INCORRECT USAGE The graphic image of “We Go it cleaning services� cannot be modified under any conditions, as it would affect the base structure with which it was designed. Here we present some misuses to take care of the correct use of brand image. SPECIFICATIONS -
You cannot resize the size. The brand should not be stretched under any circumstances. At no time should the elements of the brand image be modified. The brand does not allow for new elements to be added. The order of the elements must be respected.
TYPOGRAPHY The typography is essential to the “We Got it cleaning services” identity, so the font that will mainly be used will be “Andale Mono”, which is used in the logo “We Got it cleaning services”
Andale Mono REGULAR ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”·$%&/()=?¿¡ª -+*:;., BOLD ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”·$%&/()=?¿¡ª -+*:;.,
SECOND TYPOGRAPHY Likewise an auxiliary typography for documents creations will be used, which it will only be used as support because it handles different typographic aspects and is very similar to the main typography, this is Shree Devanagari 714
Shree Devanagari 714 REGULAR ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=?¿¡ª -+*:;., BOLD ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=?¿¡ª -+*:;., ITALIC ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=?¿¡ª -+*:;.,
IDENTITY PACKAGE
IDENTITY PACKAGE Some applications are shown in which “We Go it cleaning services, “ logo can be used depending on the needs that you have.
COMPANY LETTERHEAD Format: Letter Printing: 4x4 Color Selection Public and Institutional Typography / Text: Shree 714 Devanagari Title: Shree Devanagari 714 \ Bold Color: # 000000 Footer: Shree 714 Devanagari Color: #ffffff Used for end users (promotions, welcome, invitations, responses, etc.) and public in general.
IDENTITY PACKAGE LETTER SIZE ENVELOPE Format: Exceeded Letter Printing: 4x4 Color Selection Material: Manila - White Logo size 3.6 inches in height to ratio
IDENTITY PACKAGE BUSINESS CARD Format: 4X1 Color selection front White and black on the back. Size: 3.6 x 1.9 inches Typography / Text: Devanagari Shree 714 Title: Shree 714 Devanagari Bold
IDENTITY PACKAGE LETTER SIZE ENVELOPE Format: Letter Exceeded Printing: 4x4 Color Selection Material: BOND - White Logo size: 2 inches Horizontal to ratio
IDENTITY PACKAGE LETTER SIZE FOLDER Format: Offset Printing COLOR SELECTION Folder Material: Opalina Final Size: Letter
STATIONERY CD ENVELOPES Format: 4X4 Color selection front Print size: 1 inch
PROMOTIONAL ITEMS
PROMOCIONAL ITEMS Here are some ways in which the brand can be applied depending on what needs to be projected or what type of event that needs to attended.
PROMOCIONAL ITEMS
PROMOCIONAL ITEMS
UNIFORMS
UNIFORMS
UNIFORMS
UNIFORMS
ADVERTISING
ADVERTISING For the realization of brand advertising you must use the following compositions, because of the way to arrange the objects, these are best suited to catch the spectator’s eye, the same can be printed and / or digital.
GRID1
IMAGE TEXT
ADVERTISING GRID 2
GRID 3
IMAGE IMAGE TEXT TEXT