Rethinking the Traditional Marketing Mix: Social Media Solutions in Langley
Although most companies have some kind of digital presence, there are still many small businesses that have not rethought their traditional marketing mix. Making social media solutions in Langley, and the surrounding communities, an important topic to cover. Not only is social media one of the first places most consumers go to find your business, but it is also where they go to talk about it. This does not and should not be a scary thing – in fact, it’s a positive one!
Social Media Solutions in Langley: Changing the Scope of Your Customer’s Behaviours Traditionally, businesses have sought to prompt buyers to an end goal, which was to purchase their product or service. Although this end-goal still rings true, the way in which behaviours are managed are much different. ‘Sales tactics’ – or selling a client, has changed over into helping customers learn and gain awareness of who a company is, what they value, who they help and what they represent as a whole. Consumers want to feel like they know you before they even meet you – and here’s how you can help them do so…
Create Awareness – without a potential customer knowing you exist; they won’t even have a chance to utilize your product or service. So ensuring you have a mobile friendly website and social media presence are two great places to start. Give Potential Customers a Reason to Like Your Business …which, again, involves having an active presence on social media. Showing your involvement in the community. Sharing testimonials. Being an open forum for people to interact on your page. Build Trust …by offering answer to questions or comments – both good and bad. How you respond says a lot, and savvy customers are aware of the hecklers. They simply want to see you have the heart to respond in a meaningful and present way, offering accountability and solutions. Actively Seek Referrals …never be afraid to ask for ‘help’. People like the vulnerable nature this shows, while extending the desire to help other customers gain what they have. It’s not a shameful thing to be proud of your business, and asking people to speak up about your service is just part of the modern marketing mix that social media employs. Curious to know How to Build Your Brand by Tapping into Your Local Community? Take a read. Or if you are seeking digital marketing services in Langley, we are here to provide that, and look forward to doing so!
Digital Marketing in Langley: Why Instagram Engagement is Important
At Net 360 Solutions, we provide digital marketing in Langley and throughout the Lower Mainland. We help local businesses find their online voice, while ensuring they have the information they need to make sound marketing decisions. Social media platforms are often something a lot of small businesses can feel unsure about. Our aim is to create a better understanding surrounding such things as the ‘online social world’. Instagram is one such social media platform, and engagement with your audience on Instagram is important. Why? Allow us to explain!
Digital Marketing in Langley: Instagram Engagement Explained Engagement can mean different things to different people. As it pertains to your digital marketing; engagement is the act of engaging in a genuine conversation with your online audience. Customers and potential customers alike want to feel the authenticity of the company they choose to buy from. Because buying decisions are largely based on feelings, ensuring you are engaging with your customers in a way that is authentic is important. With so many businesses to choose from offering the same products and services, setting your digital marketing approach apart is important. Instagram engagement is just one way you can connect with your customers, creating a positive rapport while enhancing your end-users experience.
The Technical Importance of Instagram Engagement Technically speaking, your ‘success’ is measured in metrics on your social media pages. This means, how you connect with your customers on your social platforms matter. Engagements are counted – literally. If your customers are engaging with you on Instagram, they want to be able to connect to your brand and feel their comments are important and responded to. This all plays a part in relationship marketing, and our digital marketing services in Langley and the surrounding communities can help contribute to this.
Spark a Conversation on Instagram Although consistent posts are great – engagement is greater. As such, it is important to spark a conversation when it comes to your Instagram posts. Or any social media platform for that matter. Whether someone chooses to follow your business or has taken the time to comment on your post – ensure you send them a response. It will play an important part in your engagement. These types of actions can spark a conversation, and such genuine acts can go a long way. It can help create customers out of viewers with the potential to build ‘word-of-mouth’ referrals. As a digital marketing company in Langley, we are here to help you build your business through our online marketing plans. We offer affordable ways to create a buzz around your brand, and get you seen by your buying audience. Contact us to learn more, and be sure to check out our blog post on the Top Two Instagram Engagement Musts.
Benefit from Google Adwords & Display Ads in the Fraser Valley
Seeking a digital marketing company that delivers on Google Adwords and Display Ads in the Fraser Valley? Net 360 Solutions is proud to be a local digital marketing company in Langley that offers exactly that!
Google Adwords & Display Ads
Instantly give your business highly targeted exposure in the Google search results pages, and other display advertising areas with Google Adwords & display ads. Measure & modify your success with highly measurable data. – Net 360 Solutions Search Marketing
How Can Businesses Benefit from Google Ads in the Fraser Valley? Google ads are an excellent way for small business throughout the Fraser Valley to set themselves apart. In addition, it can help you compete against larger companies who understand the importance of having a presence on Google through their ad program.
Google Ads Can Help Your Business… • • •
Increase and reinforce your business brand Instantly advertise to your target customers Benefit from Google’s massive audience
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Create unique ads for different customer types
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. – Wikipedia
Simply put – Google Ads are another great way to increase your website traffic and be found. In addition to our SEO services, as discussed in our latest blog SEO Services in Langley… Our SEO services in Langley includes a variety of practices, and changes as search engines require them to. Which is something Google regularly does, and is something we have to stay on top of for our clients to receive the best results on a regular basis. Curious to know more? To receive a FREE online quote – click here.
We look forward to helping you build your business through our Google Adwords & Display Ads in the Fraser Valley. As a local company, we understand the importance of being seen among the ‘big guys’. We also recognizing the importance of shopping local. So we truly get you …and look forward to helping you from that place of understanding!
SEO Services in Langley: Why Local Search Marketing is Important for Your Business
At Net 360 Solutions, our SEO services in Langley are tailored to local businesses in ways that make a difference. Some digital marketing agencies may aim to tell their customers they have a sure-fire way to get them on page #1 of Google. But the reality is that it’s less about guaranteeing a page presence and more about ensuring your customers are finding you via their search habits. Being #1 on Google does not benefit you if it is generated in a general search half way around the world. But we know that local businesses need local customers to visit their storefront to benefit. Which is what we’re here to help you build in a variety of ways – one of which being ‘search marketing’ through our SEO services in Langley!
Search Marketing
Did you know …Search marketing can increase your website traffic by displaying your business more often when people search on major search engines like Google, Bing & Yahoo.. It can! And your business deserves to be found where everyone is looking – online! Our SEO services in Langley includes a variety of practices and continual changes, as search engines require them to. This is something Google regularly does, and is something we have to stay on top of for our clients to receive the best results on a regular basis.
Understanding Local Search Marketing (GMB) Local search marketing is designed to increase your company’s exposure within the local areas you serve. Being sure your business is visible on Google My Business (GMB) will help you stand out locally from your competitors.
Does your business appear prominently in local searches? Are you… • • • • •
Found easily by customers searching locally Standing out from your local competitors Certain your business is found on Google Maps Providing multiple options for locals to contact your business Optimizing conversions from your Google My Business page
If you have answered no to any of the above, we would love to help you change that!
Net 360 Solutions SEO Services in Langley: • • • • •
SEO review & analysis Keyword(s) research & targeting strategy Optimization of your website content & coding Website statistics & analytics Detailed Monthly Reporting
To receive a FREE SEO quote – click here. We look forward to showing you how our SEO services can help better your businesses exposure in the local community you serve!
Source: https://www.net360solutions.com/blog/