Digital Marketing Solutions for Your Business
Businesses across the Lower Mainland are always seeking affordable ways to market and grow their business – so as a local digital marketing agency it’s our goal to keep on top of the latest and most effective digital marketing trends to help businesses grow … and to do so affordably! Whether you’re seeking a digital marketing company to help you launch your website, or you’re looking to branch out your branding into social media marketing initiatives; having the right digital marketing solutions offered to your business through an affordable and trustworthy marketing company is imperative – and Net 360 Solutions is here to help you do exactly that! Maximize Your Online Presence Via Social Media Platforms Many businesses still aren’t fully grasping the influential magnitude social media sites can have for their business. From Facebook to Instagram, YouTube to Pinterest, there are many ways to get in front of the right audience in a cost-effective way, while building your brand, promoting your products or service, and ensuring you are top of mind when potential customers are making their buying decisions. The age-old “word of mouth” is largely done digitally now, so ensuring you are a part of the platforms where others have the chance to chat about you – is vital! Email Marketing Is Alive and Well Email marketing is another service Net 360 Solutions offers, providing an excellent opportunity for small businesses to reach their buying audience, extend offers, and remind people of their presence – ensuring they are not lost in a crowd of their competitors by sheer lack of branding. Even if a potential customer doesn’t open your email, they will still see your company name and a short – ideally impactful, subject heading. These type of online impressions are something the
brain retains, which is why even the biggest brand names maintain their presence in every type of marketing arena. User Friendly Websites Matter Having a website that is mobile-friendly is also another imperative part of the digital marketing package. Without it, you’re missing out on – literally, the vast majority of people browsing online. We are an on-the-go society, and spend much of our time searching things out via our phones. So don’t miss out being found due to an out-of-date website, because it is far too affordable to employ our services and become a current part of the mainstream – catching customers who are looking to buy what you have to offer! Curious to know more? It’s FREE to chat about your online goals …and we would love to have that conversation with you!
The Importance of Instagram Content for Your Business
Instagram is an image-based social media site that is capable of telling a story about your brand. However, businesses need to know that your Instagram caption, and the hashtags that follow, play an important role in increasing their exposure and engagement. Instagram Captions Explained
An Instagram caption is a description of your photo, speaking to its purpose. It should also include emojis, tags of anyone who might be a part of your visual story, and hashtags. Captions that get the most engagements are those that ask for a response, such as: • • •
Tag a friend …i.e.“tag someone you know would love this offer!” Ask a question …i.e. “what kind of home renovations are YOU looking for?” Tell people to click on your website link in your bio
You want your Instagram audience to: 1. Respond in some way to your post 2. Share your post 3. Be prompted to buy your product or service Instagram Caption Character Limit
Instagram gives you up to 2200 characters to write a caption– which equals around 300 words. This is your chance to write a worthwhile short story of sorts, making it fun and light with descriptive emojis.
Understand Your Instagram Theme
Knowing your Instagram theme means – knowing which colors, filters, and content you want to post to keep your brand consistent. Your Instagram account is supposed to be an extension of your business, so be sure to make it appear as such. Things to consider when creating an Instagram theme include… • • •
Colors that you want your audience associating with your brand Image types that you want to create through your content (products, services, travel – using your products during travel, etc) Filters that you will consistently use to build your pages appeal and continuity
Field House Brewing Co.is an excellent example of a local Abbotsford company that uses consistent filters, which offers almost a vintage appeal, and they keep that consistent. Whereas Canva’sInstagram account plays with color and uses a gradient theme, displaying this creative company’s outlet well. The objective for your Instagram marketing should also be top of mind and will include one or more of the following: more sales, more followers, more engagements. Lastly, understand your “hashtag theme”. You want to include: • • • • •
Branded hashtags that exclusively represent your brand Industry hashtags that are relevant to your business type Niche hashtags that extend past #photographer to things like #fashionphotographer Location hashtags which associate with where you are, your overall city, as well as your community, and any trending hashtags that are relevant to that community Event or holidays hashtags which are self-explanatory
If your business is looking for another powerful way to promote your business online, social media sites such as Facebook, Instagram & YouTube are several examples of social platforms that allow you to build an online community of individuals that share similar interests. These communities can become a powerful means to interact with prospective customers, helping you gain valuable feedback and further brand your business. Curious how Net 360 Solutions can help? Allow our Social Media Marketing professionals to design a targeted social media program for your business, keeping you current and helping your brand and build your business through modern musts!
The Power of Pinterest Marketing for Your Business
Depending on your business type, Pinterest is an excellent social media platform to add to your digital marketing plan. You can build an engaged audience, tailoring your content to your target market, building brand awareness, helping drive traffic to your website, and furthering your sales efforts.
So …What Sets Pinterest Apart from Other Social Sites? Pinterest has become one of the top search engines that offer visual appeal – which people LOVE. This results in an engaged audience who will view your images for long periods of time, and click through to your site based on what appeals to them. By optimizing your content on Pinterest, you can also push your reach further, receiving more views, saves, and ultimately – brand awareness. Pinterest Audience’s Are Unlike Any Other Pinterest reports that they reach 83% of all women 25-54 in the US who are responsible for 80% of household buying decisions. This alone makes Pinterest a powerful platform, targeting the buying decision makers who even use Pinterest as a planner for “life moments”, making Pinterest a worthwhile consideration for your marketing strategy. Pinterest is a Slow-Burner with Long-Lasting Results Although a post might not receive rapid-fire likes like Instagram or Facebook, its search engine methods allow your pins to be liked, saved and shared until the end of time – literally.
Unsure how to manage it? Well, you can keep your page current and brand awareness going by creating and saving content on your Pinterest boards, which can be scheduled with programs such as ‘Later’ of via one of our social media experts, or you can hire a company such a Net 360 Solutions, to help! Successful Pinterest Accounts Include: • • •
• •
Original pins that stand out Consistent branding methods such as: colour, font, and logo, in order to create an esthetically pleasing layout that is recognizable as your brand Creating your pins in a 2:3 format (1000 x 1500 pixels), because according to Pinterest: “Other ratios may cause your Pin to get truncated, or may negatively impact performance.” Adding engaging text within your pins themselves, as the body of text should be utilized for SEO purposes Being seasonally relevant so that you come up in searches based on the time of year, including your text, headline and image itself
Also, Make Sure Your Pinterest Re-Pins… • • •
Reflects your brand Delivers pins from an original creator who is aligned with your brand Adds value to your audience
Create Optimized Pinterest Content By: • • • • • • • • •
Adding keywords to your pin title Adding 5-10 keywords and 3-5 hashtags to your pin description Using the Pinterest keyword research tool Inviting influencers and other brands by using the “edit your board” function and adding collaborators as you see fit Creating ads to promote pins Creating highly shareable pins Cross promoting Using analytics Adding feature boards
Curious to know more, or prefer to have one of our social media experts handle your social media platforms for you? Net 360 Solutions can help! Give us a call or send us a message, and see how this affordable medium can help brand, build and create sales for your business.
Help Customers Find You On the #1 Search Engine – Google!
Most people don’t realize that there are other search engines besides Google, and for good reason – they basically run the online show! Which is why being found on Google plays an important role to businesses, and is something Net 360 Solutions is here to do. So …What Are the Advantages of Google Marketing – you ask? Overall, Google Marketing tops the list when it comes to marketing your business. Whether being a part of Google Business in order to have a link to your website, offer directions and provide reviews, or spearheading active SEO initiatives to increase your likelihood of being on the first page of Google, the keyword is – Google presence! Plus – did you know that Google is actually less costly than most traditional marketing? Digital marketing has swooped in and created real time marketing abilities, with verifiable data on what is working best for your business, and no longer keeps you in the dark on what your customers are “more likely” to do – because we can verify what they ARE doing. This also makes Google an effective platform to market your business, brand your company, and increase your sales based on customers being able to find you more easily than say – your competition.
| Let our team of Internet professionals deliver top ranking results for your website! CLICK to Get Started… | Hire Right for Higher Google Rankings At Net 360 Solutions, our(SEO) Search Engine Optimization Servicesinvolve creating top search engine results – such as Google, which are achieved using organic processes, as opposed to Search Engine Marketing (SEM) – which deals with paid inclusions. SEO is a highly effective means of getting your business directly in front of key customers, and brands your business to the right target audience. Our SEO services include: • • • • •
SEO review & analysis Keyword(s) research & targeting strategy Optimization of your website content & coding Website statistics & analytics Detailed Monthly Reporting
| Our SEO packages start at only $395 per month! Receive a Free Online Quote – click here| From all of us at Net 360 Solutions, we look forward to exceeding your expectations!
Source: https://www.net360solutions.com/search-engine-optimization/help-customers-find-you-onthe-1-search-engine-google/