How to Provide a Safe and Effective Shopping Experience for Your Customers in BC
Providing a safe and effective shopping experience for your customers here in BC is clearly important to business owners. However, figuring out how to do so might be confusing for many. Especially for those who have managed their company for years without the need to branch out in areas such as digital marketing. Net 360 Solutions is here to help provide our local community with business solutions, creating awareness on the importance of digital marketing and how it can provide unprecedented brand exposure. If you are seeking ways to increase your sales within your community, we can better ensure your customers have a simple and safe way to do so. Whether making their purchases online, offering curbside pickup or free delivery, or other such ‘safe space’ shopping experiences – Net 360 Solutions can help. Here’s how! Ensure Your Website is Mobile Friendly As we’ve written about previously, according to a 2019 survey, people check their phones more than 96 times per day. That’s once every 10 minutes! What does that mean for business owners? That consumers need to be able to locate you on their digital devices, which makes it vital that your website is mobile-friendly. With a mobile-ready website, you will be able to maximize your online reach and ensure you aren’t missing out on a massive customer market looking for a product or service on their digital devices.
We provide many affordable options for mobile websites, which you can now price out with our FREE website and digital marketing analysis! Create and Manage Your Social Media Platforms and Marketing Campaigns If the above heading fills you with fear – we understand. Net 360 Solutions has helped many local businesses find their voice on a variety of social media platforms. We provide simple solutions and advertise on your behalf within Facebook and Instagram, ensuring your company is staged on the sites frequented by your customers. Social media marketing is an affordable way to market your business, creating brand awareness, delivering your sales and promotions, and consistently ensuring you are ‘top of mind’ for potential customers in your local area. Curious to know more about how digital marketing can help your business? Check out our previous blog posts: 6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 1). 6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 2) If you are feeling overwhelmed in the current marketplace that is constantly changing – we would like to help alleviate your stress. We will provide you with business solutions that are affordable – and more importantly – work!
How to Build Your Brand by Tapping into Your Local Community
Consumers are increasingly seeking ways to give back to their community, and that includes where they shop. Which is an excellent reason to build your brand by tapping into your local community, targeting the customers who are most likely to use your products or services. Gaining exposure within your buying audience clearly offers business owners the best ROI, and Net 360 Solutions is here to help you maximize and manage that. As a locally owned and operated digital marketing company in Langley, we can appreciate what goes into running a business. Each of our team members are passionate about what they do, and we understand that other small business owners likely feel the same. By allowing us to help you build your brand, you will not only be investing in your small business along with ours, you will also be helping to build a strong community of like-minded individuals seeking to support one another. And we’re here to assist in that! Leverage Your Community to Create Sales As we discuss in our blog ‘Track Your Digital Marketing Success’, there are advantages to digital relationship marketing, employing your community to create sales through your online platforms. “It may seem that forming a relationship through a computer screen, tablet or smart phone might be technically impossible and somewhat robotic, but digital relationship marketing is actually the go-to for the buying community of today. People are looking to their peer groups on Facebook and Twitter to know where to shop, they are looking to websites before making their buying decisions, and they are clicking on
YouTube videos to find out how to use your product or service in a way that will best benefit them. Not only is relationship marketing doable via digital marketing, it is the way in which relationships are first being built in today’s marketplace.” Overall, you want a deep connection with your customers. Relationships are the tie that binds your customers to your brand, making loyal returning customers. If your brand is purpose-driven and offers valuable lifestyle benefits, communities of customers will naturally form. Building a Community that is Loyal to Your Brand is Priceless Building a loyal group of customers within your community who support your service or products, are worth their weight in gold. These types of brand ambassadors will naturally promote your business via… • • •
Word of mouth promotions Social media posts that have the potential to go viral Free advertising through their own personal platforms
How to Create a Loyal Brand Following Within Your Community First and foremost, potential customers need to know you exist. Which plays a massive and essential role in branding. So, where are many consumers finding businesses? Online! Especially in our current buying climate; people want options and offering them such options online is key. As discussed in our blog ‘Why Every Business Needs a Digital Marketing Plan’… “The modern consumer is well versed in online shopping, whether they are… • browsing your in-store selection online • seeking out your sales and promotions on Facebook • checking out your latest giveaways on Instagram • reading your blog for how-to tips directed to them from your email marketing •
campaign …and more
Your digital marketing plan matters to buyers, and without a presence – you’re missing out on a massive market.” Other key ways to create a loyal brand following within your community includes: Bringing Your Community Together – although a little more difficult during Covid, there are creative and mindful ways you can do this. Whether offering free tutorial webinars, forums on social media, or other such digital friendly ‘togetherness ideas’ – helping your customers and community connect matters. This will give them the opportunity to share and discuss your products or service, which is a great way to create and build engagement, along with lasting loyal customers. Ask for Feedback from Your Community – people want to feel important and heard. So by offering your customers a platform, such as a social media page, where you request their
feedback, it will allow them to feel as though your business is transparent and that their business and buying decisions are important to you. Reward Your Community – small rewards go a long way. So reward your community through recognition on any digital platform you might have. Ask them to speak at an event or be featured as a guest writer on your blog. Or even create a video series highlighting how your product or service works within their daily lives. All of these ideas count towards the good of the community and makes them feel valued. Appealing to hearts, and not just minds, is the modern marketing method that is making a difference. Not as a ploy, but as genuine service to the community and the customers people serve within that. Any successful business owner will tell you that the key to growth and retention is loyal customers. In fact, 20% of your customers can make up a whopping 80% of your sales, so being mindful of that is important. Technology has transformed how we do business, and making a static platform a personalized experience is important. We’re here to help you do that through a variety of our digital marketing services in Langley, providing powerful digital marketing solutions tailored to your business and budget!
Remind Your Customers About Your Sales & Services with Email Marketing
Email marketing is often the forgotten digital marketing tool that we like to inform our clients about. It offers businesses a quick and affordable way to remind customers about their products, services, and promotions. Even without opening an email itself; by creating an eye-catching subject heading, we can still reach your audience and hold a ‘top of mind’ position for future potential buyers, making email marketing a worthwhile investment for businesses throughout the Fraser Valley. Small Businesses Can Make a Big Marketing Impact
Just because you are a small business, does not mean you have to forego any of the digital marketing tools available to big-box businesses. Whether seeking to have a presence on various social media platforms, create a more userfriendly mobile website, add in email or video marketing – or any other number of online tools to round out your marketing efforts; you can do so in an affordable and effective way. Synergy is important when it comes to digital marketing, and Net 360 Solutions can help create that for you. Build in a Friendly Reminder Through Email Marketing
Every customer’s email marketing ideals differ, and we understand and appreciate that. If you’re seeking to gather email addresses for your database, we can help through our customer website forms. We offer an e-marketing review and strategic plan for our customers, along with monthly management tools. In addition, we provide tracking statistics and reports in order to continually improve upon what customers are responding to, ensuring we are providing you with the most cost-effective approach to your email marketing service while delivering on the return on your investment.
Allow us to show you the potential of generating additional sales from new and existing clients through Email Marketing – an affordable and effective way to stay top of mind with your customers over the summer season and into 2022. Give us a call today at 604-510-0011, and let us know when we can get you started on your Email Marketing in Surrey, Abbotsford, Langley, Vancouver, and surrounding areas!
Why Branding Your Business on Social Media Should Matter to You
Branding your business is imperative to gaining brand recognition, building consistency, and creating a loyal customer base. This, of course, all takes time and effort, and often even creativity to know how to set yourself apart from your competitors in a busy marketplace of ideas and sales-happy marketers. There is definitely a level of ‘marketing saturation’ that can cause your brand to be cast in a poor light, whether becoming too obnoxious with your branding efforts or missing the mark with an impactful message. This is where social media comes in to offer you an affordable balance, along with very important platforms for marketing that can reach the masses “softly” – when created and promoted well. The Skill of a Soft Social Media Approach This planet is drowning in marketing messages, with every brand out there trying to gain an already inundated population’s attention. This is why a soft approach is so important when it comes to your social media presence. Having endless posts and stories filling a potential customer’s feed can feel invasive to many. Whereas, delivering worthwhile, engaging, and soft-sell social media content – can really invite the right people into your business, while also bolstering your brand in a conscientious way. At Net 360 Solutions – Our Social Media Strategy Services in Langley Include: • •
Site identification(s) Page design and setup
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Networking feeds Initial training or maintenance
Our Social Media Strategy Services provide you with a presence on various platforms including – Facebook, Instagram, YouTube, and more, and are just a few examples of social networks that allow you to build online communities that share similar interests and activities. These communities can become powerful means to interact with prospective customers and gain valuable feedback. At Net 360 Solutions, we believe in synergy and a soft – yet effective branding approach within all your digital marketing efforts. We would be happy to put together an affordable and effective digital marketing package for you, ensuring you are beautifully staged to brand your business, making the most of your digital storefront on a regular basis. Curious to know more? Allow our Internet Marketing professionals to design a targeted social media program for your business by calling us at 604-510-0011 or visit us at #2 – 19985 68th Avenue in Langley, we look forward to serving you!
Source: https://www.net360solutions.com/blog/