How Your Business Can Maximize its Digital Marketing Mix for 2020
Many businesses are enjoying the busiest time of year, helping customers purchase the perfect gift for a loved one, offering a creative solution, or enhancing a lifestyle. Regardless of your business type, Christmas is a busy time for pretty much everyone. That being said, once the new year rolls around, many businesses find their sales take a dive as consumers tighten up their spending habits and look for ways to save instead of spend. Which is why Net 360 Solutions would like to share ‘How Your Business Can Maximize its Digital Marketing Mix for 2020‘; helping to prepare you for a prosperous New Year, and all the months that follow! Digital Marketing – An Effective Marketing Must Digital marketing is still just a teenager, with less than 2-decades under its belt, offering endless room for growth and effective methods to help your business – this ‘teenager’ is a marketing must! With a variety of digital marketing packages we can put together for you at our Langley location, you will be able to reach your target market in a cost-effective and measurable way. Gone are the days of being told statistics like “John is 58% more likely to shop in Surrey for soap”; now you have real-time analytics that can tell you who, when, what, where, why and how your customers found you. In addition, you can quickly and easily adapt your marketing strategy to tailor your results and truly target the market that is your end-user. As well as generate better client attraction, higher conversion rates, connect with the mobile consumers and generate more revenue.
Digital marketing is truly a one-stop-shop for most businesses, opting out of traditional marketing and focussing their budget entirely on this online results-driven method. Redesigning Your Website to Stay Current and Attract Customers If you’re in the market for a website redesign in the Fraser Valley – or anywhere throughout Metro Vancouver, we can help! Your website is usually the first impression people have of your place of business, so make your first impression count. Our Digital Marketing Team offers… • • •
FREE analysis of your current website + a NO-CHARGE consultation Design ideas for a new website All-in quotes for any website redesign
Seeking a website redesign? Click HERE. The Advantages of a Professional Website Although there are many programs where you can create your own website, there is a lot to be said for having professionals build you one on your behalf. Not only does a professionally created website offer a professional appearance, at Net 360 Solutions, our digital marketing team also delivers add-on options such as: • • • • •
SEO (search engine optimization) Social Media maintenance and marketing Email Marketing Video creation …and more!
A professional website will set you apart from your competitors and offer you a powerful business marketing tool around the clock. Interested in a Cost-Effective Starter Website, or Custom Website Package? Click HERE. Don’t Forget to – Take Advantage of Google Marketing Everyone knows who and what Google is. They are literally a search engine staple on any digital device or computer. Google Marketing is one of the MOST targeted ways to market your businessand is more effective and less costly than most traditional marketing tools. Through Google Marketing you can… • • •
Increase sales Let prospects find you easier and more frequently Gain more business than your competitors who are not found on Google
Curious About our SEO Services in Langley?
Our SEO services include: • • • • •
SEO review & analysis Keyword research & targeting strategies Optimization of your website content & coding Website statistics & analytics Detailed Monthly Reporting
Our SEO packages start at only $495 per month. Receive a Free Online Quote by clicking here! Extending Your Branding Efforts with Email Marketing Email marketing is a powerful digital marketing add-on that extends your branding efforts. In fact, email marketing is considered the second most effective tool for generating conversions, just behind SEO.
Our email marketing services include: • • • •
Custom website forms E-marketing review & strategies Monthly management Tracking statistics & reports
Want to chat more about the adding SEO or email marketing to your digital marketing plan? We would love to help! Go Viral with Video Marketing Join one of the fastest growing marketing trends with video marketing! Audiences have grown tired of reading through content in order to make their buying decisions. Modern consumers simply want to see a quick video of “what and where”, and decide in 15-30 seconds if you’re the right company for their needs. Creating such videos is more affordable than you might think, and our Video Marketing services include: • • • •
Pre-production consultation On-site filming Post editing File uploading
Professional on-site videos start at just $895 and are an excellent way to gain viral attention. Contact us today to get yours started for 2020! Convert Browsers Into Buyers with Conversion Optimization The primary functions of your website is simple: present, inform and convert. So it is important that it is set up to create such outcomes.
We work closely with our clients to ensure their website converts prospects into customers, and if they aren’t converting – we work with you to make sure they do! Our Website Conversion Optimization Includes: • • • •
Website analysis Google analytics review Business review Goals, KPI’s, Tracking
Contact us today and discover how you can significantly increase your leads and sales by simply converting existing traffic you may already be receiving! Generate New Business With Social Media Did you know that social media ad spending – in 2019 alone, is expected to be nearly $93 billion? People are budgeting this in because social media is creating the results they want. Let our social media marketing team maximize your online returns, and bring you to the forefront of people’s attention through their social media platforms! Don’t Forget to …Give Your Website Personality with a Blog! A blog is an excellent way to shine a light on your company’s personality, as well as open the lines of communication between you and your customers. It offers a dedicated page where people can find out more about your business, sales, promotions and product or service tips. A company blog is a powerful way to get in touch with your most important business asset…your customers, and is a great addition to your website. Our Blog Services Include: • • • •
A custom designed blog Review & setup blog options Meta tag optimization Usage tutorial
Ready to Maximize its Digital Marketing Mix for 2020? Give us a call today at 604-5100011, and let us know when we can help your business in Surrey, Abbotsford, Langley, Vancouver …or throughout the Fraser Valley!
Upload a Video Marketing Plan for Your Business in 2020
With 2022 just around the corner and most fiscal business years along with it, now is a great time to begin thinking about your marketing budget. Although we fully understand that the Christmas holidays can be a busy time, and adding another “to-do” to the list might seem unbearable; taking some time to decide if video marketing is right for your brand can really help make an impression in 2022 – and we can help! Join One of the Fastest Growing Marketing Trends – Video Marketing
Let the power of video take your business to a whole new level! Many businesses are quickly discovering that adding video content to their website is helping to generate a better response from clients browsing their site. In fact, most consumers say that Internet video marketing influences their buying decision in a big way. Ready to get started? Our professional on-site videos start at just $895 and include: • • • •
Pre-production consultation On-site filming Post-editing File uploading Video Marketing Reaches Buyers Other Marketing Tools Don’t
Video marketing has the ability to reach beyond demographic norms and appeals to a broadrange of consumers.
Videos are a quick and easy way to consume information; whether offering insight into your business, delivering an exciting promotion, or providing tools to help your viewers better understand how they can use your product or service to enhance their lifestyle. Video Marketing Improves Search Engine Optimization Efforts
Search Engine Optimization (SEO) is the way in which you help your online presence be seen on the first page of Google. This coveted spot is important because consumers often don’t scroll past the first page on Google. So including multiple layers of SEO efforts all play an important part in being seen ahead of the competition. Video marketing also helps to keep people engaged, and is an affordable tool worth considering for your 2022 digital marketing plans in Metro Vancouver. Net 360 Solutions is looking forward to a productive and successful year for our clients in the coming year and would love to add your success to our agenda. Our video packages start at only $895, helping our clients take their site from static to dynamic with no effort required from your potential buyers!
Don’t Miss the Email Marketing Train – It Still Delivers Results!
Small businesses only have so much manpower and finances for their marketing budget. Which is why Net 360 Solutions wants to ensure you are maximizing every aspect of your digital marketing plan through each available tool; email marketing be one of them – and here’s why… Your “Location Location Location” – Is Now Online Where once “location” mattered to consumers; now your online presence matters. This includes: • • •
Mobile friendly websites so people can see who you are and where you are from the comfort of their smart phones Reminders that you exists …all a part of branding initiatives that include social media, email marketing, blogs etc Fresh content that delivers sales, promotions and personality
Being top of mind will never fall flat when it comes to attracting customers, which is why marketing is a billion dollar industry, helping people stay aware of brands in a friendly but present way, and email marketing is a piece in that “friendly reminder” puzzle! Email Marketing – Effectively Helping You Stay In-Touch With Buyers Email marketing is a powerful tool that gets results. In fact, email and e-newsletter marketing are considered the second most effective tool for generating conversions, just behind SEO. Email Marketing Can Also Help You… • • •
Generate business from new or existing clients Raise company awareness Build great client relations.
Our Email Marketing Services Include: • • • •
Custom website form(s) E-marketing review & strategy Monthly management Tracking statistics & reports
Buying needs differ from day to day and season to season, so having regular contact with your customers, via email marketing, will better ensure your business will be the go-to choice when a customer is seeking to utilize a product or service such as yours. Let us show you how to generate additional sales from new and existing clients through Email Marketing –an affordable and effective way to stay top of mind with your customers this coming year! Give us a call today at 604-510-0011, and let us know when we can get you started on your Email Marketing in Surrey | Abbotsford | Langley | Vancouver |
Why Blogging With Purpose Matters for Your Business
The word “blog” is a bit baffling to some. It seems like something the younger generations are doing in their spare time to chat up their travels, discuss their latest dining choices, or reveal the top fashion trends of the season. Although there are blogs for personal purposes – such as those; in the business world, blogs are intended for a much greater purpose. So – what IS the business purpose of a blog? • • • • •
Conversions (converting readers into buyers) Revenue Boost Call to Action Inbound Marketing Improving Customer Relations
When created correctly, a blog is a powerful tool that can bolster your business in the above variety of ways, which Net 360 Solutions is here to help break down! Improving Your Rate of Conversion A “conversion rate” is how many people make a call to action on your site. Having a clear, concise message the moment readers land on your website, is important for your conversation rate. And your blog is no different.
The intention of a blog should be quickly apparent to readers, with the main takeaway being offered within the first two paragraphs. In addition to a clear message – you can also improve your conversation rate by: 1. Having as few fields as possible when requesting information – such as asking people to sign up for your newsletter or promotions 2. Adding a guarantee – a full money back guarantee makes people feel safe to buy your product or service without risk 3.
Using testimonials so buyers know what other buyers have said
4.
Clearly state the benefits of your product or service
5. Offering video content for your brand, displaying your product or service in an easy-toconsume manner Also, be sure to keep your content engaging so readers are curious to come back often! Boosting Your Revenue Online Promoting your product or service online can help you turn your business into a revenue generating company – which is clearly the purpose of any business. One way to promote your products or service is by writing about their benefits, and offering links to further expand on those details. Also, create a clear call to action, frequently offering a place to buy or sign up for a service. Creating Brand Awareness and Action-Based Results (Inbound Marketing) Inbound Marketing is defined on Wikipedia as: “… a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.” The key to do this within a blog, is to inform and educate. Your blog shouldn’t be “salesy” – that will not be received well. Instead, help people understand why your product or service can help enhance their life; be authentic and create value. Becoming an expert in your business sector will help you stand out amongst the competition, and using your blog as a way to help others effectively will assist you in arriving at that expert level! Increase Your Ranking on Search Engines Fuelling your blog content with optimized phrases and keywords, which your audience might be using to find your company, is imperative. In doing so, it can increase your ranking on search engines such as Google, helping you build your authority, brand and business accordingly.
Blogging is a great way to help your business grow in all the aforementioned ways, positively impacting your bottom dollar through leads, brand awareness and actionable buying habits. Curious to see how a blog can work for your business? Net 360 Solutions is here to help you with all of the above – locally, affordably, and with the intent to help you grow. Contact us HERE for a FREE website evaluation and cost analysis to help your business and brand move forward!
Source: https://www.net360solutions.com/blog/