Create a Digital Marketing Strategy that Works for Your Fall Objectives
As we move into fall, a lot of businesses are looking at their marketing strategy and wondering how they should approach the upcoming months, especially with uncertain business practices implemented by health authorities. Net 360 Solutions, SEO services & web design in Langley is here to help alleviate your online marketing concerns, addressing how to ‘Create a Digital Marketing Strategy that Works for Your Fall Objectives’ in this blog post, and we would be more than happy to discuss this in-person as well! Why Your Target Market Matters to Your Digital Marketing Strategy
Your target market are the individuals who fit into the demographic profile of your customer base. From age, gender, and location – those you choose to target are the people who are going to be your end-users. By crafting a plan with a digital marketing provider – such as us, we will come to a clear understanding of your target market, and tailor a plan that lines up with your desired outcome, working towards measurable results that will help us continually fine-tune your strategy. Ideal Objectives within Your Digital Marketing Strategy
Once you understand your target market, narrowing down your ideal objectives within your digital marketing strategy is key. Defining your end goals will give us something to measure – whether that includes increasing traffic to your website, adding to your social media followers, improving your conversions online, etc.
By having a clear objective, you can then create specific campaigns or increase exposure on different platforms, or look into what kind of search engine optimization (SEO) you are employing for your website to improve upon that also. All the pieces of the puzzle matter, and if you don’t know which piece goes where – it is our job to help you understand! Time is of the Essence Now that you understand your objectives, having a timeframe in which to test your ROI is important. Keep in mind, digital marketing isn’t a magic solution, and it does take time to build momentum and convert visitors into buyers. But with a realistic timeframe, digital marketing is one of the best marketing tools out there for real-time, measurable results. Be sure to also read our blog ‘Uncover Your Target Audience and Speak in a Tone They Recognize’ to help you have a better understanding of how to tailor your digital marketing to your target audience – or give us a call, and we’ll happily discuss all your questions and concerns!
Considering Designing Your Own Website? Advice On Why You Shouldn’t
At Net 360 Solutions, we are all for promoting business solutions to companies across the Lower Mainland and are here to help you understand the best digital marketing methods to utilize. However, when it comes to designing your own website – we truly want to caution you on the pitfalls this could create for your business moving forward, while also offering you advice on why you might not want to proceed with a DIY website. The Cost of Wasted Time When creating your own website from a ‘free’ website platform – what you have to realize is that you’re creating a page (or multiple pages) that will help potential customers find you, but this is only true if they know EXACTLY where to look. Meaning, a DIY Website is not going to be a Google-friendly web page that has any Search Engine Optimization (SEO) capabilities built into it. Although designing your own website might seem cost-effective to you in the short term; in the long run, you could very well be spending a lot of time creating pages of content that will not convert in the way you had hoped. Affordable Professional Website Creation in Langley Instead of moving ahead with the time-consuming efforts of a DIY website that might not pay off, why not opt for an Affordable Website Package that will ensure the best outcome with the least effort?
Our team of professional designers will create a fresh new website for your business that is professionally built using the latest website technologies. Professional Website Creation in Langley – Standard Features Include: • • • • • • •
Custom Designed Website Pages Professional ‘User-Friendly’ Layout Programmed with ‘Google Friendly’ Language Custom Home Page Banner Contact Form & Business Location Map Pre-Completion Website Revisions 3 Custom Email Addresses if Hosted With Us
Owning and running a business comes with a lot of responsibility and multiple ‘hats’, so adding an entirely new skillset with website creation, along with the social media upkeep and keeping your website fresh – all adds up to far more than a simple website creation. This is why we want to caution you against this before you begin, saving you both time and money. Read Our ‘Top 10 Reasons Why Every Business Needs a Website and then get started today with a professional website built by our team of programming experts. We’re ready to help and happy to offer our Digital Marketing Services in Langley!
Christmas is Coming! Make Your Digital Marketing Efforts Count
Although Costco is likely ahead of us on this announcement – Christmas is, in fact, coming. This means now is the time to ensure your digital marketing efforts are working for you during “an era” when a lot of people are going to be looking for online solutions for their Christmas list this year. Net 360 Solutions has helped hundreds of companies grow their business online, providing online business solutions that include digital marketing, social media marketing, website design, and reputation management – just to name a few! Why Digital Marketing Matters to Your Audience Your online presence matters to those seeking your products or services. From how you display your content to how you deliver your message – there are many factors that go into attracting and retaining customers who visit your various online platforms. Net 360 Solutions is here to ensure you get seen, and those looking at your site stick around long enough to make a buying decision that works in your favor. Time for a Website Redesign? We Can Help! If you’re in the market for a website redesign in the Fraser Valley – or anywhere throughout Metro Vancouver, we can help! Your website is often the first impression potential customers have of your business, and with Christmas rolling out across the World Wide Web, it’s imperative you have the most userfriendly, up-to-date website presence possible. Our Digital Marketing Team Provides…
• • • • • • •
FREE analysis of your current website + a NO-CHARGE consultation Design Ideas for a new website SEO (search engine optimization) Social Media maintenance and marketing Email Marketing Video creation …and more!
Seeking a Website Redesign? Click HERE. Wish To Improve Your Search Engine Optimization? We Offer That Too! Our Search Engine Optimization services include: • • • • •
SEO review & analysis Keyword research & targeting strategies Optimization of your website content & coding Website statistics & analytics Detailed Monthly Reporting
Our SEO packages start at only $495 per month. Christmas Video Marketing Packages in Langley Videos are an excellent way to capture your audience’s attention – and retain it, and creating such videos is more affordable than you might think. Our Video Marketing Services in Langley Start at Just $895 and Include: • • • •
Pre-production consultation On-site filming Post-editing File uploading
Ready to make your digital marketing efforts count for the 2020 Christmas season? Give us a call today at 604-510-0011, and let us know when we can help your business in Surrey, Abbotsford, Langley, Vancouver …or throughout the Fraser Valley!
Uncover Your Target Audience and Speak in a Tone They Recognize
As mentioned in our blog post ‘Create a Digital Marketing Strategy that Works for Your Fall Objectives’; your target audience matters to your business as they are the end-users. But so too does speaking their language in order to appeal to your demographic and their buying habits. Know Who You’re Speaking To All the strategies in the world won’t matter if you’re not speaking your customer’s language. Whether you have a highly technical business that a lot of tradespeople need to decipher as a buying influencer, or you run a boutique spa that you want to begin attracting a male customer base to; the tone you use on each of your digital platforms matters. Putting your audience at the heart of your efforts will create a uniform tone, as well as speak to the specific audience who intends to use your products or service. If your content is too technical or too “girl-spa-centric”, you could be excluding a lot of endusers unnecessarily – and we’re here to help ensure you don’t make that mistake. Attracting Your Target Audience Includes: • •
Catering to your customer’s emotional needs. Uncovering their buying habits or desires – both conscious and unconscious.
• •
Asking yourself (or them!) – what problem can you help them solve? Identify their influencers – peers, family, coworkers, etc.
Also, while going about this, make sure to keep your budget in mind. Ensuring you understand where your budget lies before you begin narrowing down your digital marketing plan, will allow you to more effectively target the right audience for your business type, and streamline your efforts from the start. Take stock of what has worked for your company in the past and communicate this to your digital marketing team. Perhaps some great leads were generated via Facebook ads, or your presence on Instagram brought interested buyers to your storefront, or maybe your SEO efforts really paid off in being found easily by your customers. All these previous real-time results can help us put together the ideal digital marketing plan for you, working within your budget and fulfilling your desired outcome. Don’t forget to also make it a team effort. Ask your employees what they have heard customers talk about and how they have found your business, or what promotion really paid off. Employees are often an untapped marketing brainstorm group, and as such – are truly worth asking their thoughts, opinions, and experiences with your customer base. At Net 360 Solutions, our Digital Marketing team in Langley is here to help you brand your business with a consistent presence and tone online, bringing your digital marketing strategy to life and tailoring your platforms to attract your target audience …and we look forward to helping you do so this fall!
Source: https://www.net360solutions.com/blog/