Two Lasting Digital Marketing Trends Not to Be Overlooked
To say a ‘trend’ is ‘lasting’ might seem like a conflict in terms, but as various digital marketing methods roll out year after year (or even within each year), some are tweaked, and some are traded in for better ways of doing business online. That being said, these are the ‘Two Lasting Digital Marketing Trends Not to Be Overlooked’ that our Langley digital marketing company has found to have staying power with lasting results! Let’s Get Visual Ever heard the saying “a picture says a thousand words”? Well, this statement also rings true for the online arena. People have busy lives, and how they consume their online content continues to transition from words to images. Frankly stated – they want to see who you are, not read about it. So wherever applicable – adding images or video to your blogs, social media, or website in general, offers consumers the visuals they crave to make their buying decisions simple. In fact, a 0:30 video is known to receive 40% more engagement results on social media platforms, providing businesses with an impressive ROI, and consumers an easier way to “feel” your products or service. Feelings count for a lot when it comes to buying decisions – and videos and images are the perfect prompters to create such things …a timeless trend worth paying attention to! Curious about our Video Marketing services? They include… • • •
Pre-production consultation On-site filming Post-editing
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File uploading
Professional on-site videos start at just $895 and are an excellent way to gain viral attention. Contact us today to get started! The Power of Personalization Customers want to feel talked to, not talked at – which means making your online pursuits personal is very important. Whether offering email marketing that uses your customer’s first name in their greeting or delivering compelling content that makes YOUR company feel open and personal. Simply ways to do this include social media dialogue that invites conversations and feedback, offering personalized, and dare we say – vulnerable marketing methods, that really speak to modern consumers who are your buying audience over the mass appeal. Our Email Marketing service includes… • • • •
Custom website forms E-marketing review & strategies Monthly management Tracking statistics & reports
Contact us to uncover what our digital marketing team in Langley can do for you, or give us a call today at 604-510-0011 to let us know how we can help your business stay on top of important trends in Surrey, Abbotsford, Langley, Vancouver …or throughout the Fraser Valley!
6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 1)
Feeling a little “challenged” as a local business owner right now? We understand! Although we are in uncertain times, one thing is for certain – there are millions of people online right now browsing the internet so there is no better time to make sure your business is highly visible! Whether you’re a business seeking innovative ways to develop new revenue streams, or looking for creative ways to streamline your online audience interactions, or maybe you’re prospecting for new leads to generate business once things turn around; Net 360 Solutions offers digital marketing solutions that can help your business thrive – while generating effective longstanding benefits in the process! Here are ‘6 Ways Digital Marketing Can Help Your Business Thrive Right Now’ 1. A Company Website is ALWAYS Accessible – Maximize Your Reach A company website combined with digital marketing has always been an excellent way to reach a broad audience, offering an accessible way for your customers to utilize your services, purchase your products or seek your advice 24/7/365. When done correctly, this combination is an incredibly cost-effective medium that offers factual feedback via a variety of reports you can access. In addition, every business website NEEDS to be mobile-friendly now more than ever, as this is key in creating a positive experience for your audience, and allows them to access your website from any device in their home. According to Market Research Firm Solidea Solutions 2019 survey, people check their phone more than 96 times per day – that’s once every 10 minutes, and that number has likely grown – especially in our current reality. With so many people spending a huge amount of time online there’s never been a better opportunity to get your business in front of such a large audience!
Let us help you maximize your online reach. We provide many affordable options that will get your business noticed! Schedule your FREE website and digital marketing analysis today! 2. Create a Call to Action + Collect Valuable Information “Be the first to be notified once we’re back open!” “Sign up for our current specials!” “Receive our online class schedule!” “Book a virtual consultation!” …these are all call-to-action terms, which prompt people to submit their email addresses to you while becoming part of your prospective customer base. Giving end-users clear instructions on how they can benefit from signing up brings each contact closer to becoming a customer, and right now businesses have a unique opportunity in capturing the attention of a captive audience. The majority of us are working AND playing from home, and are on our digital devices more than ever. So utilize this time to collect valuable information such as email addresses, laying the important groundwork that can truly pay off. 3. Compelling Content + Effective Landing Pages Ensuring you have compelling content, which is conveyed efficiently via blog posts that lead to accurate landing pages, is an effective and important way to generate potential leads. Our local content writers are skilled at creating interesting and concise content that helps convert prospects into leads. From setting up a professional website to creating a tailored and effective digital media marketing plan, we’re here to help! Net 360 Solutions is a local company located in Langley. We’ve helped hundreds of businesses grow their sales using proven online marketing strategies, and we can do the same for you! Contact us today and let’s talk about a strategy for your business.
6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 2)
6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 2). Read Part 1 here. On the heels of our last blog post, we have our additional 3 digital marketing tips to help your business thrive right now – which we will get directly into! 4. Image Matters to Your Digital Marketing ‘Storefront’ Choose your quote: “a picture is worth a thousand words” “make a statement without saying a word” “you only have one chance to make a first impression” Regardless of which one resonates with you, these are popular sayings for a reason. As it relates to any online business, your image matters as it gives a “snapshot”, if you will, of your brand and the personality you want it to convey. We are all drawn to images that resonate with human experience, so taking this time to capture real-life photos of your business, employees, products – and how those all are much needed to a static storefront. 5. Keep Your Digital Marketing Interactive within Your Social Media Platforms Having a “lively” social media presence is important. Not only does it convey to people your personality, it also allows your community to see you are present and involved.
Consistent social media updates keep potential customers informed and engaged, which should include posts about business sales and promotions, but also the sharing of helpful or funny content via non-competitive sites. Also – don’t forget to respond to comments. Whether you include that in your digital marketing package – known as “response marketing”, or you have a staff member regularly checking these things, it is important to not leave a comment unattended to, as such dialogue enhances your brand’s ‘human factor’ even further. And yes – even the not-so-nice comments should be addressed with honest feedback, as this shows your followers that you care (and that you listen), which will help put your business in a positive light regardless of negative comments. 6. Technology is Always Reinventing Itself – Stay Relevant Technology is constantly changing with faster, sleeker methodologies that require websites to keep up. Whether you have yet to improve your webpage to a mobile-friendly site, or you need to remove some functionality to ensure your site loads more quickly – we can help! At Net 360 Solutions, we are always keen on embracing new technology to help our customers stay upstream, and would be thrilled to assist your growth in a time that might feel like you’re sitting on the shore waiting for access to business flow again. Now is an EXCELLENT time to refresh, update and implement systems that will have you staged for success for years to come, and we look forward to being a part of that journey! Send us an email or call us at 604-510-0011 and let’s discuss how we can help your business grow and succeed online.
The Cost and Time Saving Measures of Outsourcing Your Digital Marketing
Seeking a one-stop-shop for all your in-house marketing needs? Before you do, we want to encourage you to evaluate the cost and time saving measures of outsourcing your digital marketing needs, and what that decision might mean for your business. When it Comes to Digital Marketing – One Size Does NOT Fit All Digital marketing is a two-word title, but it encapsulates a myriad of other labels and learned artforms that go along with it. Not only is digital marketing a fluid subject matter that is constantly in flux; it involves a variety of skills that truly can’t be delegated to simply one person. Why not? Here is a list of just some of the areas ‘digital marketing’ tackles: ·
SEO (search engine optimization – think: Google)
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PPC (pay per click – Google ad words)
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Content marketing (online creation and sharing of videos, blogs etc)
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Social media marketing and advertising (Facebook, Instagram, Pinterest etc)
· Email marketing (including the collection and integration of email lists, as well as design and content of the email itself) ·
Web design and web development
…just to name a few.
Not to mention, within each of those titles, you can also list off an entire dropdown screen of sub-titles So, as you can see – hiring an in-house guru who can truly and effectively address each of these areas of digital marketing, is nearly impossible. Whether within the amount of time it all requires, or within the ever-changing skill set it all demands; hiring a one-person, in-house digital marketing “rep” holds the realistic risk of being a costly and non-beneficial reality. Outsourcing Full-Service Digital Marketing Services Makes Sense On the other hand, when you outsource your digital marketing efforts, all the moving parts are put to task with a variety of different experts in their chosen field. At Net 360 Solutions, we hand-select local individuals with a true understanding of each part that plays a role in this business. Not only is this a proven and effective way of marketing your business, it also just makes good sense to delegate your digital marketing efforts. It will save you the time no one has to spare, the money no one has to lose, and very likely the high turnover – as no one-person can truly fill this role. Net 360 Solutions has helped hundreds of companies grow their business online and we look forward to helping you effectively and affordably do the same!
Source: https://www.net360solutions.com/blog/