The Power of Reviews
Some company’s provide a “try before you buy” in-store offer, helping customers feel more confident about their purchase before they commit. However, when it comes to online shopping, such an offer becomes more difficult – if not impossible. Which is where reviews come in to help verify products and services alike, giving potential customers the knowledge they need to commit to their online purchases, with similar confidence as the “try before you buy” enticing method. Reviews are the New Word-of-Mouth In the past, businesses often depended on people spreading the word about their products or services through real time interactions. This was often the only marketing they had before advertising became such an imperative part in doing business. Today, we largely use social media review platforms to spread the word from person to person. These online mediums can be a powerful way to market to a lot of people in a very short amount of time, while offering businesses an affordable method in which to do so. Where to Find Online Review Opportunities Ensuring your customers know where to write their review is also an important part in spreading the word, and here are a few options for your to choose from… • • • • •
Google Search Google Business Pages Facebook Business Pages Your Company Website Yelp
Reaching potential customers is vital for most companies – big and small, and when setting yourself up against the competition, staying on top of your digital marketing methods is vital to staying current in the marketplace. Reviews Via Influencers
Online Influencers can also play a part in reviews, and as we blogged about in our ‘Uncover the Influence of Influencers for Your Business’ post, any business can utilize this service through a variety of local influencers. Although many people shy away from using any type of review system as they worry about poor reviews, the truth is – is modern day consumers are savvy, and they will seek out multiple reviews and the responses to them before making buying decisions. Alternately, not having reviews can look poorly on your business, almost as though you’re “hiding” what people have to say about your company. So embrace the powerful medium of reviews, ensure you’re responding to them – to both good and bad, and see for yourself how reviews can work for your business!
Content Marketing Updates You Will Want to Know for Your Business
Online marketing is an ever-changing platform of numbers and letters combined. From Google analytics to shifting social media strategies, there is always something new being presented if you’re going to stay on top of the World Wide Web. Net 360 Solutions would like to inform our readers about the ‘Content Marketing Updates You Will Want to Know for Your Business, and ensure you, or your digital marketing team is on top of the latest “musts” when it comes to your content. The Numbers Are In – Here’s How the Research Reads There was a recent study conducted by backlinko.com and BuzzSumo, where they analyzed 912 million blog posts to see how the content was being received online. This included format, word count, and headlines, and worked through how those key things translated into social media shares and linked back to – or from – the post itself. Here are some of the top noted results… • • • • •
Longer content received over 77% more links, with content offering over 1000 words, but no more than 2000 words Longer headlines (14-17 words) received more social shares – to the tune of nearly 77% more shares That being said – only 1.3% of articles generate 75% of all social shares Interestingly – headlines with a question mark at the end received 23.3% more social shares As well …” lists” posts were among the most highly popular, receiving a whopping 218% more shares than “how-to” posts or infographics
Long-Format Content and Thoughts on Why Google May Like It Currently, studies show that Google rankings improve with long-format blog posts, but it doesn’t seem to be clear WHY.
Perhaps there are simply more opportunities for keywords and phrases to be sprinkled throughout a longer blog posts, uncovered when Googling specific topics. It’s also well known that Google likes seeing people backlink to your site – and as mentioned above, people tend to be more likely to share or backlink to long-format blogs. Regardless of the “why”, with 77.2% of online audiences clicking on domain links with content over 1000 words, it seems worth offering long-winded content that delivers lists and shareworthy headlines. Does Sharing Social Media Content Count for SEO Best Practices? There are mixed reports on this, and the best way to uncover where your website traffic is flowing from is to get a monthly analytics report from your digital marketing company. Although statistics shown in the above report displayed that not many people headed to websites via social media links; this data is set up against power posts receiving millions of hits, watering down the “small fish” in a sea of online sharks. Is Click Bait a Good Idea – Yes or No? For small business owners, clickbait is usually a bad idea. Although it generates a lot of website traffic to gossip sites, it leaves a bad taste in a consumer’s mouth looking for business and services that provide an authentic air right from the start. So if you can manage to create an authentic clickbait post – by all means. But use caution as savvy consumers definitely do not want to be duped by their local shops. Takeaways Worth Remembering… • • • •
Long headlines (14-17 words) get 76.7% more social shares Titles that end in “?” receive 23.3% more social shares Long blogs are (currently) liked a lot by Google Lists are loved by the general public who use Google and social media to find your information …and with 203% more shares in the list’s world, it’s worth making one!
At Net 360 Solutions, we work hard to ensure our team of local professionals stays on top of emerging data-based trends, helping our customers stay at the forefront too. If you are looking for a company who is here to help your company grow – send us a message or give us a call. We look forward to discussing the plans you have for your businesses future!
Bridging the Gap Between Traditional Marketing and Digital Marketing
At Net 360 Solutions, we are a local passionate group of professionals who sincerely care about helping you grow your businesses. We have all arrived at the age of digital marketing with welcome arms, coming from a previous world of traditional marketing, and are now collectively able to utilize our Digital Marketing Agency to provides our customers with real-time, inperson assistance to help them brand and build their business! With a variety of ways to provide you with imperative feedback data, delivering to you what is working well for your business online, we are able to tweak and expand on what your buying audience is responding to, generating online interest that translates to door-front business. Our Digital Marketing Services Include: Website Design • • •
Professional Business Websites Mobile / Responsive Design WordPress CMS Websites
Google Marketing • • •
Search Engine Optimization (SEO) Google Local Maps Search Google My Business Pages
Digital Marketing • • •
Local Internet Marketing Video Production & Marketing Email Marketing Campaigns
Social Media Marketing • • •
Social Media Campaigns Reputation Management Customer Review Campaigns
With so many options to build and maintain your own website, it might seem like a more affordable approach to create a DIY online presence. But we’re here to help you save the painstaking time it takes to do so, and instead – create for you a digital marketing plan that will effectively work for your business around the clock, and we can do so affordably too! A powerful online services that can generate powerful results; but at Net 360 Solutions it’s more than just about offering online services, its about working closely with all of our clients to help maximize their online returns, and by doing so we hope to create many successful long-term relationships. Whether you’re looking for a new or re-designed business website, or a powerful internet marketing plan, our highly skilled team is dedicated to providing you the very best results for your business. From all of us at Net 360 Solutions, we look forward to exceeding your expectations!
Source: https://www.net360solutions.com/blog/