Website Solutions for Small Businesses: Why Attracting the Right Customer’s Matter
Website solutions for small businesses can make a big difference to your bottom dollar. Whether seeking to enhance your online storefront or wanting to attract more customers – choosing local matters to consumers now more than ever. As a local digital marketing company in Langley, we help business thrive amidst ‘the clutter’. We understand our community and the businesses therein, and have helped many find their niche amidst the modern marketing mix.
Website Solutions for Small Business: Why You Can Trust Your Website Design to Net 360 Solutions At Net 360 Solutions, we offer a variety of services. One of which being website design, with custom projects to include: • • •
Project managers that will work with you every step of the way Exceptional designers that will make your site stand out Programmers that use the latest responsive techniques
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Experienced team, having built hundreds of unique websites A pleasant, non-rushed, well explained process from start to finish
Curious to know more about affordable website solutions for your business? Click here Is Your Business Attracting the Right Customers
It’s one thing to throw out a wide net in hopes of catching a variety of willing customers. It’s another entirely to cast a net with the right marketing material to attract the right customers. Perhaps you have chosen other ‘discount business advertising’ to get a consumer through the door, only to discover they were only into the deal FOR the deal. Or perhaps you have been convinced about high-priced SEO tactics with the promise of a #1 positioning on Google. Sadly, the tactics to attract business has many start and end points. But in the end – attracting the right customer will build trust, reputation and repeat business. As such, approaching your marketing in an honest and up-front manner will bring about the right results from the right people. Keyways to Attracting a Lasting Customer Include… • Understanding your end-user …and then ensuring you are giving them a product and service that provides a solution or enhances their lifestyle accordingly • Offering a story instead of a sale …giving customers a product or service they can feel proud about, which will extend your reach far past the immediate consumer. Word of mouth is the jackpot of marketing in today’s society – mainly thanks to the viral nature of social media.
As discussed on Social Media Examiner – “Customer retention is becoming much more important for a few reasons, not the least of which is the referral stage of the customer’s journey.” …and they are absolutely right! Wish to know more about our Website Solutions for Small Businesses? Click here for a quote, and discover how affordable it can be to attract the right customer this fall.
How to Help Your Customers Shop Online in BC
Businesses continue to adjust to the changing dynamics in BC. How consumers choose to purchase their products or set up business calls also continue to change. Which makes knowing how to help your customers shop online in BC an important measure to take. Net 360 Solutions is a Langley-based digital marketing company. We are here to help small businesses thrive in these changing time. Whether branding your newly developed company or growing your longstanding business – our staff has the expertise to deliver results in a time that could use exactly that!
How to Help Your Customers Shop Online in BC Our blog post How to Provide a Safe and Effective Shopping Experience for Your Customers in BC – discusses the importance of a variety of online ‘best practices’. One of which is to ‘Ensure Your Website is Mobile Friendly’ With a mobile-ready website, you will be able to maximize your online reach and ensure you aren’t missing out on a massive customer market looking for a product or service on their digital devices. We provide many affordable options for mobile websites, which you can now price out with our FREE website and digital marketing analysis!
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The vast majority of consumers are now using their phones to search for products and services. So ensuring your website in mobile friendly simply makes good business sense – and we can help. Point Them in the Right Direction
Help your customers find you by ensuring your website is optimized in a way that can point them in the right direction. A pretty website is a beautiful thing. But without your potential customers being able to find you through a simple Google search, that pretty site might just be sitting pretty. Without online traffic coming your way, your site is essentially a static entity working against you. There are a variety of ways you can add to your SEO – as we discuss in our last blog – ‘The Advantages of Google Marketing: SEO Services in Langley’. SEO is an excellent way to provide businesses with a high return on their marketing investment. A little added effort goes a long way in getting a business seen online – and we’re here to help you do so. If your business is seeking ways to help your customers shop online in BC – we are here to assist you. Net 360 Solutions proudly provides business solutions that are affordable, and more importantly – that work! We look forward to working alongside your company. We are here to help you find ways to enhance your online presence and bring customers to you both virtually and in real time.
The Advantages of Google Marketing: SEO Services in Langley
Are you a small business in the Fraser Valley seeking ways to enhance your branding? Google Marketing is just one way of helping your business reach a broader marketplace. And as a small business ourselves, we recognize in real-time how our SEO services in Langley have helped industries of all kinds.
What Type of Business Requires SEO Services in Langley? At Net 360 Solutions, we fully understand the complex nature of understanding the digital marketing arena. Even ’SEO’ might be a foreign term to some. SEO simply means: Search Engine Optimization. It is the way in which websites add various platforms (social media, blogs, etc), as well as keywords and phrases, to help enhance their placement on Google. When someone searches for your company – it enhances where your found in a lineup of competitors. Making SEO really important for most businesses to participate in. So …Who Benefits from SEO Services? • • •
Any business that would like their website to be found by potential customers Those seeking to increased targeted traffic to their website Anyone looking to increase their sales with less time spent prospecting
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Businesses who find it important to stay ahead of their competitors
SEO is an excellent way to provide businesses with a high return on their marketing investment. A little added effort goes a long way in getting a business seen online – and we’re here to help you do so. Advantages of Google Marketing
Overall, Google Marketing tops the list when it comes to marketing your business. Whether being a part of Google Business in order to have a link to your website, offer directions and provide reviews, or spearheading active SEO initiatives to increase your likelihood of being on the first page of Google, the keyword is – Google presence! Hire Right for Higher Google Rankings
Net 360 Solutions provides (SEO) Search Engine Optimization Services that involves creating top search engine results – such as Google. SEO is a highly effective means of getting your business directly in front of key customers, and brands your business to the right target audience. Let our team of Internet professionals deliver top ranking results for your website! CLICK to Get Started
Top Two Instagram Engagement Musts: Online Marketing Solutions in the Fraser Valley
We wanted to follow up on our blog post ’Digital Marketing in Langley: Why Instagram Engagement is Important’ with these ‘Top Two Instagram Engagement Musts: Online Marketing Solutions in the Fraser Valley’. Our goal is to help keep our customers current in ways that matter. These are just a couple ways you can do so!
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Seek to Understand Your Audience Many businesses will set up their Instagram account and then fill it with images of products and services in hopes of enticing buyers.
However, maximizing your Instagram page by understanding the nuances of how to manage it is important. This is where seeking to understand your audience comes into play. Knowing who you’re talking to before engaging is an important added step to take. Just as you would with in-person relationship marketing, your online persona should be no different. This also rings true for tagging people in a post or comment. Some businesses do this to try and create a forced engagement – whether seeking an influencers opinion or tagging a celebrity. But this can create a negative interaction and can appear more like spam than an authentic engagement. So ensure you are only tagging people you have previously engaged with, or you know will appreciate your post.
Pin Top Comments to the Top of Your Posts #DYN. Did you know that you can pin up to 3 comments to the top of your posts? You can – and should, as this is an excellent way to have some of your top comments seen. It’s an added way to increase engagement and highlight positive interactions too. The first hour of your Instagram post is optimal for engagement. Instagram’s algorithms respond to such behaviour, and it can influence where it lands on your followers feed. Go the extra mile by private messaging those who have liked your post within the first hour. This will build the opportunity for further engagement and even send people back to your page for further follow-up. Relevant engagement is important when it comes to Instagram, and our digital marketing company in Langley is happy to help with such management. We understand that many businesses don’t have the time to learn about nor manage their various platforms.
Online Marketing Solutions Is your website or social media in need of quality content? • • • • •
Content is one of the top factors for SEO ranking Does your content attract customers or push them away? Do you have consistent calls to action throughout your content? Is your content speaking to your ideal target customer? Does your content excite and compel people to take action?
CLICK HERE FOR A QUOTE Or …click for an outside opinion on ‘Instagram for Business: Everything You Need to Know‘
Algorithms – What They Are and Why They Matter
Algorithms. Have you ever wondered what they are and why they matter? If so – Net 360 Solutions would like to answer that question for you! What Are Algorithms? Algorithms are defined as: “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” Why Do Algorithms Matter? These problem-solving operations matter as they are a part of your computer learning landscape. Every time a customer conducts a Google search, the search engine seeks to put the most relevant results in front of buyers. In essence, these technical powerhouse ‘parts’ – if you will, is your own mini-marketing team. If you create your website content, social media marketing, and digital platform as a whole correctly, these “problem-solving operations” can work well for your business. Teaching an Algorithm to Solve Problems Overall, an algorithm seeks to solve its own problems – along with the viewer’s “problems” as well; otherwise known as buying decisions or prompters. The problems are solved by running through a number of processes, set out by certain rules. Although the program is computer-based technology, there is still a human element involved in the creation stage.
An algorithm can dictate: • •
What shows up on your digital device after you conduct a Google search Which posts appear on your social media platforms
Although some might consider this to be an “invasion of privacy”, many others like having their lives digitally streamlined to expedite the search process. As of 2021, Facebook algorithms are comprised of a hierarchy of rankings that include: • • •
Recent nature of posts Popularity of content Content type
Facebooks algorithm dictates which posts individuals see in their newsfeed based on a search history, which will update every time their newsfeed is refreshed. As a business, it should be noted that Facebook rewards content most engaged with. The more enticing the ‘click bait’ – the more likely the result. In addition, how often you post is important. ‘Recency’ is measured, so having a consistent presence matters. Walking a fine line between allowing an algorithm to lead customers to your content, and ensuring they feel as though your content is transparent – makes a big difference to buyers. As long as they don’t feel they are being “sold” vs. informed (as to why your product or service may enhance their lifestyle), customers will most often respond in a positive way. Know that both Google and social media platforms update their algorithms quite frequently, so although this is the most current ‘formula’ – it often changes. As a digital marketing company in Langley, we are here to help our customers spearhead the ever-changing online platforms. As a small business ourselves – we understand the nature of working locally. We are here to provide an affordable marketing team to help you stay current, keeping ahead of the trends so you can focus on your customers, while we focus on getting them through your business’s digital door!
Source: https://www.net360solutions.com/blog/