Why Blogging With Purpose Matters for Your Business The word “blog” is a bit baffling to some. It seems like something the younger generations are doing in their spare time to chat up their travels, discuss their latest dining choices, or reveal the top fashion trends of the season. Although there are blogs for personal purposes – such as those; in the business world, blogs are intended for a much greater purpose. So – what IS the business purpose of a blog?
Conversions (converting readers into buyers) Revenue Boost Call to Action Inbound Marketing Improving Customer Relations
When created correctly, a blog is a powerful tool that can bolster your business in the above variety of ways, which Net 360 Solutions is here to help break down! Improving Your Rate of Conversion A “conversion rate” is how many people make a call to action on your site. Having a clear, concise message the moment readers land on your website, is important for your conversation rate. And your blog is no different. The intention of a blog should be quickly apparent to readers, with the main takeaway being offered within the first two paragraphs. In addition to a clear message – you can also improve your conversation rate by: 1. Having as few fields as possible when requesting information – such as asking people to sign up for your newsletter or promotions 2. Adding a guarantee – a full money back guarantee makes people feel safe to buy your product or service without risk 3.
Using testimonials so buyers know what other buyers have said
4.
Clearly state the benefits of your product or service
5. Offering video content for your brand, displaying your product or service in an easy-toconsume manner Also, be sure to keep your content engaging so readers are curious to come back often! Boosting Your Revenue Online Promoting your product or service online can help you turn your business into a revenue generating company – which is clearly the purpose of any business. One way to promote your products or service is by writing about their benefits, and offering links to further expand on those details. Also, create a clear call to action, frequently offering a place to buy or sign up for a service. Creating Brand Awareness and Action-Based Results (Inbound Marketing) Inbound Marketing is defined on Wikipedia as: “… a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.” The key to do this within a blog, is to inform and educate. Your blog shouldn’t be “salesy” – that will not be received well. Instead, help people understand why your product or service can help enhance their life; be authentic and create value. Becoming an expert in your business sector will help you stand out amongst the competition, and using your blog as a way to help others effectively will assist you in arriving at that expert level! Increase Your Ranking on Search Engines Fuelling your blog content with optimized phrases and keywords, which your audience might be using to find your company, is imperative. In doing so, it can increase your ranking on search engines such as Google, helping you build your authority, brand and business accordingly. Blogging is a great way to help your business grow in all the aforementioned ways, positively impacting your bottom dollar through leads, brand awareness and actionable buying habits. Curious to see how a blog can work for your business? Net 360 Solutions is here to help you with all of the above – locally, affordably, and with the intent to help you grow. Contact us HERE for a FREE website evaluation and cost analysis to help your business and brand move forward!
Source: https://www.net360solutions.com/blog/why-blogging-with-purpose-matters-for-your-business/
Help Customers Find You On the #1 Search Engine – Google! Most people don’t realize that there are other search engines besides Google, and for good reason – they basically run the online show! Which is why being found on Google plays an important role to businesses, and is something Net 360 Solutions is here to do. So …What Are the Advantages of Google Marketing – you ask? Overall, Google Marketing tops the list when it comes to marketing your business. Whether being a part of Google Business in order to have a link to your website, offer directions and provide reviews, or spearheading active SEO initiatives to increase your likelihood of being on the first page of Google, the keyword is – Google presence! Plus – did you know that Google is actually less costly than most traditional marketing? Digital marketing has swooped in and created real time marketing abilities, with verifiable data on what is working best for your business, and no longer keeps you in the dark on what your customers are “more likely” to do – because we can verify what they ARE doing. This also makes Google an effective platform to market your business, brand your company, and increase your sales based on customers being able to find you more easily than say – your competition. | Let our team of Internet professionals deliver top ranking results for your website! CLICK to Get Started… | Hire Right for Higher Google Rankings At Net 360 Solutions, our(SEO) Search Engine Optimization Servicesinvolve creating top search engine results – such as Google, which are achieved using organic processes, as opposed to Search Engine Marketing (SEM) – which deals with paid inclusions. SEO is a highly effective means of getting your business directly in front of key customers, and brands your business to the right target audience.
Our SEO services include:
SEO review & analysis Keyword(s) research & targeting strategy Optimization of your website content & coding Website statistics & analytics Detailed Monthly Reporting
Source: https://www.net360solutions.com/search-engine-optimization/help-customers-find-you-onthe-1-search-engine-google/
Digital Marketing Solutions for Your Business Businesses across the Lower Mainland are always seeking affordable ways to market and grow their business – so as a local digital marketing agency it’s our goal to keep on top of the latest and most effective digital marketing trends to help businesses grow … and to do so affordably! Whether you’re seeking a digital marketing company to help you launch your website, or you’re looking to branch out your branding into social media marketing initiatives; having the right digital marketing solutions offered to your business through an affordable and trustworthy marketing company is imperative – and Net 360 Solutions is here to help you do exactly that! Maximize Your Online Presence Via Social Media Platforms Many businesses still aren’t fully grasping the influential magnitude social media sites can have for their business. From Facebook to Instagram, YouTube to Pinterest, there are many ways to get in front of the right audience in a cost-effective way, while building your brand, promoting your products or service, and ensuring you are top of mind when potential customers are making their buying decisions. The age-old “word of mouth” is largely done digitally now, so ensuring you are a part of the platforms where others have the chance to chat about you – is vital! Email Marketing Is Alive and Well Email marketing is another service Net 360 Solutions offers, providing an excellent opportunity for small businesses to reach their buying audience, extend offers, and remind people of their presence – ensuring they are not lost in a crowd of their competitors by sheer lack of branding. Even if a potential customer doesn’t open your email, they will still see your company name and a short – ideally impactful, subject heading. These type of online impressions are something the brain retains, which is why even the biggest brand names maintain their presence in every type of marketing arena. User Friendly Websites Matter Having a website that is mobile-friendly is also another imperative part of the digital marketing package. Without it, you’re missing out on – literally, the vast majority of people browsing online. We are an on-the-go society, and spend much of our time searching things out via our phones. So don’t miss out being found due to an out-of-date website, because it is far too affordable to employ our services and become a current part of the mainstream – catching customers who are looking to buy what you have to offer!
Curious to know more? It’s FREE to chat about your online goals …and we would love to have that conversation with you!
Source: https://www.net360solutions.com/digital-marketing-services/digital-marketing-solutions-foryour-business/