IMPOSSIBLEIS NOTHING

Since 2004, Adidas has emphasized "the attitude Adidas shares with athletes around the world - the desire to push yourself further, to surpass limits, and to break new ground" with this phrase.

The adage "Impossible is nothing" began to take on a broader, more inclusive meaning in 2022. This time, female athletes have been featured in Adidas' "Impossible is Nothing" campaign to encourage all women to "keep making the impossible possible every day."

Adidas shows that it can keep up with the changing world of new generations seeking equality by using this ad to convey the tales of female athletes who are paving their own pathways to success despite gender apartheid.