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Red Bull’s Digital Marketing Strategy
Through different digital platforms, including social media, their website, and mobile applications, Red Bull aims to provide immersive and engaging experiences for their audience. Red Bull’s digital marketing approach places a lot of emphasis on two key areas. Their first priority is young, athletic people who enjoy extreme sports and adventure. The second is to provide compelling material of a high caliber. Athletes from extreme sports and Red Bull-sponsored events are featured in the videos, articles, and social media postings in this category.
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