Portfolio Nethania Selly DKV - Creative Advertising
Content Illus tration
Digital Imaging
Typography
Photo graphy
Manual Process
Campaign
Illustration Digital Illustration
Shoes Illustration This shoes inspired by my own shoes, I take the photograph and then start to make an illustration from the photo. The texture is the most important for this illustration, because it can show the shadow line clearly.
Digital Imaging Creation of a digitally visual representation
Wildest Dream
Creating a complex day dreaming visual of a woman who imagine herself in outer space. Red and blue color represent her wildest dream about space.
Lay’s Honey Flavor Ad
Telling people that Lay’s Honey Butter Flavor comes from real honey. Combination of orange - yellow tone and melting honey spoon, creates mouthwatering aroma.
Recreate Movie Poster
Recreate �Tenggelamnya Kapal Van Der Wijck� movie poster means need to considerate the composition, between the ship, people and others, because all of the elements need to stand out like the original poster.
Typography Art of arranging type to make written language legible and readable
Rock on Jeans!
Word ‘Rock’ it come from ‘Rock n’ Roll’, one of the most popular genre music in 70’s, ‘Rock’ also affect our lifestyle including how we dress. By using used Jeans, zippers and gold studded we can be creative and make look alive.
Movie Poster
Inspired by the Tangled movie poster, which is one of my favorite Disney films, this poster give simple and elegant impression because this film has a dominant color of magenta, yellow, and pink, which is the identity of Tangled. The typography selection also uses a semi-script type font, describing a graceful impression.
Photography Advertising Photography and Editorial Fashion Photography
Instax FujiFilm Ad (Classic)
Instax Mini Neo 90, bring us back to 90’s era, that have vintage and old style of instant camera. By reminiscing 90’s era, I put make up, wardrobe and hairstyle that popular in 90’s, and it will give timeless and classic impression.
Instax FujiFilm Ad (Girly)
Instax Mini 8, give us Fun and girly mood at the same time. Fun and girly portrayals can be seen in the background set, wardrobe styling, and hair stylethat represent colorful. Instax Mini 8 bring us joy and happiness.
Instax FujiFilm Ad (Elegant)
Instax wide 300, give us elegant impression of the instax, classy and simple also make this look feel clean. The background set and wardrobe styling is one of the important component in this theme.
Editorial Fashion
Kohara
Editorial Fashion Photography
Editorial Fashion
Kohara Editorial Fashion Photography
In Polynesian Mythology, Kohara is the goddess of tuna, and is considered the "Mother of all tuna fish" or "Ancestor of Tuna". The word also means "to throw a flash of lightning, as a deity". Kohara also have simple and generous personality. This editorial shoot give us a message to stay calm, have a good personalities, and help others.
Campaign Idea Creativity and unusual ideas
Grab Campaign
I use Metaphore method (Figure of speech) for this Grab campaign. The concept that I choose is, Grab bike is fast and easy. I choose wall clock that the second hand of this clock wall moving too fast, faster than the other hour hand.
I use Exaggeration method (Figure of speech) for this Grab campaign. The concept that I choose is, Grab bike is fast and easy. I choose photography as my execution, It means, the driver can be arrived so fast even before you wake up yet .
Good Day Campaign
LET’S GET CLOSER PROBLEM
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Sulitnya bergaul dengan orang sekitar SOLUTION
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‘GRAB THE GOOD DAY’ mesin dan podium diletakan pada daerah yang cukup luas di Airport. DImana mesin berbentuk seperti vending machine, namun tidak memiliki tempat untuk membayarnya, cara untuk mendapatkan kopi Good Day adalah target bersama-sama bergandengan tangan untuk memegang patung botol Good Day bersamaan, yang berada pada mesin dan pada podium. LOCATION
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Soekarno Hatta International Airport Terminal 3
Podium dapat bergerak semakin jauh ketika misi sebelumnya telah selesai
HOW IT WORKS 1. Misi muncul pada layar 2. Target harus menggenggam botol Good Day pada mesin dan podium secara bersamaan 3. Ketika podium semakin menjauh, target harus melakukan misi bersama-sama dengan orang sekitar
4. Ketika misi berhasil, target akan mendapatkan FREE Good Day
ACTIVATION
Nowdays when you’re lonely we’re tends to busy with our gadget and social media and din’t care about others, especially in public place, that for, we’re have solution ‘Let’s Get Closer’ is the name of our activation campaign, that tense on the difficulties of making new friends with new people. “Grab the Good Day” is our vanding machine name to make attention for people that pass by.
Good Day Campaign BEST ROUTE
PROBLEM
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Sulitnya bergaul secara langsung dengan orang sekitar SOLUTION
HOW IT WORKS
1. Pertama-tama hanya tersedia 2 kursi, ketika kedua target duduk bersamaan, maka kursi akan bergerak merapat.
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Stay Together Chair, ketika target duduk berjauhan, maka kursi akan bergerak dan mendekatkan target bersama. LOCATION
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2. Setelah kursi pertama merapat, akan muncul kursi baru di bawahnya, seperti anak tangga, dan mengulang sistemasi nomor 1.
Halte Transjakarta
3. Kedua kursi merapat.
AMBIENT
When we’re feeling lonely on the bus stop, you don’t need to feeling alone because our campaign “Together Now” bring you a new friend by closer the sit when you sat on them.
Good Day Campaign
MORE PROBLEM
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Sulitnya bergaul dengan orang sekitar SOLUTION
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Catch Up And Grab A Good Day, menyarankankan target untuk berkenalan lewat LCD interaktif yang mampu mengeluarkan suara secara live dan ketika target telah berkenalan, maka target akan mendapatkan FREE Good Day LOCATION
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Halte Transjakarta HOW IT WORKS : 1. Target akan menunggu dan duduk di halte Transjakarta 2. Ketika menunggu, akan muncul suara Live dari layar interaktif 3. Suara yang muncul akan memberikan pujian dan mengajak target berkenalan 4. Setelah selesai berkenalan, poster akan naik ke atas dan target dapat mengambil Good Day secara FREE
ACTIVATION
Having a surprise is a thing when you’re feeling lonely, we preparing a surprise when you’re on terminal bus, we preparing interactive LCD to accompanying you, and you can get free Good Day to cheer up your day.
Pond’s Anti Crack Ad Pond’s is known as one of the skin care products, this ad tells that the Pond’s product is very good for skin, so that it can reduce cracked and dry skin, and also remove dead skin cells. I’m using exaggeration method beacuse it can help to simplify the message, the main thing that want to say, into one visual. Then let the imagination push it from there.This ad composition is also inspired by a painting from Rogier van der Weyden, entitled Portrait of A Lady, described the firmness of the woman's side.
Artist: Rogier van der Weyden (1399/1400–1464) Title: Portrait of a Lady Object type: Painting Genre: Portrait Medium: Oil on panel Collection: National Gallery of Art Blue
Don’t hesitate to contact me
Nethania Selly DKV - Creative Advertising 081390827467 nsellysetiawan2007@gmail.com @nethaniaselly_
If you’re always trying to be normal, you will never know, how amazing you can be - Maya Angelou