Increase sales:

BNPL options can help increase sales by allowing customers to purchase products they may not have been able to afford upfront.

This can be particularly helpful for higher-priced items or during times when customers may be experiencing financial strain.

Offering BNPL options can also make it easier for customers to justify a purchase, as they can spread out the cost over time.

Attract new customers:

Some customers actively seek out BNPL options when shopping online, so offering this payment option can help attract new customers to your store.

Additionally, customers who may have been hesitant to shop with your store previously may be more likely to make a purchase if they have the option to spread out payments.