Biscuit Market – India November 2013
SAMPLE
Executive Summary
Indian biscuit market was valued at around INR xx bn in 20-- and is estimated to reach INR xx bn by 20--
Market
With xx% of the Indian biscuit market captured by the organized sector, big brands such as Parle, Britannia and ITC Sunfeast mainly enjoy the larger chunk of the pie Current market penetration levels for both rural and urban segments provides significant opportunities for players to capitalize on
Challenges
Drivers Drivers & Challenges
—Rise in Prices of Raw Materials
—Rise in Income and Consumption —Marketing Campaigns
—Competitive Price Points
—Growing Retail Market
Trends
—Rise in Packaging Costs
Exhibitions and Events Shift towards Premiumization Growing Demand for Sugar-free Biscuits Major Players Player 1
Player 2
Player 3
Player 4
Player 5
Player 6
Competition
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE •Macro-Economic Indicators •Introduction •Market Overview
•Consumer Insights •Import & Export •Drivers & Challenges •Government Rules & Policies •Trends
•Competitive Landscape •Strategic Recommendations •Appendix BISCUIT MARKET IN INDIA 2013.PPT
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Value-for-money positioning helps to generate large sales volumes for biscuits in India
SAMPLE
Indian Biscuit Market – Overview (x/x) Per Capita Biscuit Consumption (20--) • Biscuit is a price sensitive food product and has comparatively lower margins in the PMCG sector
kg b
• With a market size of about INR xx bn in 20--, the Indian biscuit market is the world’s biggest market for biscuits
a
c b
a
0
• Competitive pricing, high volumes and strong distribution network, especially in rural areas, have resulted in rise in biscuits sales in India
India
S.E. Asian & European countries
USA
Market Size & Growth INR bn e d c
f
+14.2%
a
b
c
e d
b a 0
2012
2013e
2014e
2015e
2016e
2017e
PMCG: Packaged Manufacturing Consumer Goods BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Region-wise Consumption Indian Biscuit Market – Overview (x/x) Region-wise Biscuit Consumption (2012)
xxx 28%
24%
25%
a
c
b
d
23%
• xxx
Biggest Consumers of Biscuits
Uttar Pradesh Andhra Pradesh
Rural – Urban Penetration West Bengal
xxx
xxx
~ 75% - 85%
~ 50% - 65%
Maharashtra Karnataka
BISCUIT MARKET IN INDIA 2013.PPT
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Rise in packaging cost leads to rise in overall cost of production thereby affecting the manufacturers
SAMPLE
Rise in Packaging Costs
Impact
• Packaging has gained high importance due to shift in consumer preference from loosely sold products to packaged products • Packaging of bakery products is closely interlinked with production, preservation, storage, transportation and marketing Packaging constitutes about xx %– xx% of the entire cost of the pack
• Crude oil constitutes an essential raw material in the manufacture of plastic packaging products • Biscuits require special kind of packaging to increase shelf life of the product and maintain its crispiness but, rise in packaging cost leads to increased overall cost of production that becomes a burden for the manufacturer Monthly Crude Oil Prices INR/barrel 7,000 6,500
a
e
b
f
d
6,000
i
j
k
g
h
Oct 2012
Nov 2012
Dec 2012
Jan 2013
Feb 2013
l
c
5,500 5,000 Apr 2012
May 2012
Jun 2012
Jul 2012
Aug 2012
Sep 2012
Mar 2013
Ministry of Consumer Affairs has also set the packaging standards for certain consumer products which had an adverse impact on the packaging costs BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Porter’s Five Forces Analysis
Impact xxx
Threat of New Entrants • xxx
Impact xxx
Bargaining Power of Suppliers • xxx
Impact xxx
Impact xxx
Competitive Rivalry
Bargaining Power of Buyers
• xxx
• xxx
Impact xxx
Threat of Substitutes • xxx
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Competitive Benchmarking (x/x)
Key Ratios of Top 3 Companies – Operational Basis (FY 2011) (x/x) Operating Margin
%
Net Margin
40
31.28
30
22.90
20 10
4.78
3.61
2.82
1.78
0 xxx
xxx
xxx
• xxx
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Public: Foreign Company – xxx. (x/x) Company Information
Offices and Centres – India
Corporate Address Tel No.
Fax No. Website Ticker Symbol Stock Exchange
Products and Services Category
Head Office
Bengaluru
Products/Services
Key People Name
BISCUIT MARKET IN INDIA 2013.PPT
Designation
9
SAMPLE
Public: Foreign Company – xxx. (x/x) Financial Snapshot INR bn a
Total Income
a b
b
c
b
a
Key Ratios
Net Profit / Loss
d
INR bn a
c
b d
c
c d
0
0.0 2009
2010
2011
2012
Financial Summary
Particulars
y-o-y change (2012-11)
2012
2011
2010
2009
1.00
4.78%
3.78%
3.07%
5.48%
0.73
3.61%
2.89%
2.70%
4.34%
0.80
4.83%
4.02%
2.85%
5.63%
7.57
48.51%
40.95%
36.21%
20.89%
13.48%
19.27%
Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
24.03
42.52%
18.48%
-168.23
-82.92%
85.31% -839.99% 135.82%
2.53
10.83%
8.30%
6.82%
10.15%
-0.12
31.54%
31.66%
25.11%
35.26%
-1.00
95.16%
96.17%
96.89%
94.41%
-0.32
17.52%
17.84%
19.44%
18.62%
-0.19
0.76%
0.95%
0.42%
0.70%
-35.07%
0.80
1.24
0.98
1.22
-63.90%
0.25
0.69
0.64
0.90
-11.58%
3.48
3.93
4.31
1.06
-10.39%
0.59
0.66
0.70
0.28
57.39%
6.35
4.04
7.33
8.00
-20.22%
8.64
10.82
9.19
7.96
4.53%
2.97
2.84
2.49
2.29
Cost Ratios
• xxx
Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Key Financial Performance Indicators Indicators Market Capitalization (INR bn) Total Enterprise Value (INR bn) EPS (INR) PE Ratio (Absolute)
Value (30/05/2013)
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
-0.01%
5.58
5.58
5.98
5.60
-177.85%
-22.70
29.16
-307.31
30.68
-5.12%
13.28
14.00
13.25
4.72
Improved
CORONARY STENTS MARKET IN INDIA 2011.PPT
Decline
10
SAMPLE
Public: Foreign Company – xxx. (x/x) Key Business Segments
Key Geographic Segments
xxx
60,000
xxx 100%
100%
60,000 40,000
40,000 xxx
20,000
20,000
0
0
xxx
2012
2012
Business Highlights Description
News
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Public: Foreign Company – xxx. – SWOT Analysis (x/x)
• xxx
•x
S
W
O
T
• xxx
•x
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Private: Domestic Company – xxx. (x/x) Company Information
Offices and Centres – India
Corporate Address
Tel No. Fax No. Kolkata
Website Year of Incorporation
Head Office
Products and Services Category
Products/Services
Key People Name
BISCUIT MARKET IN INDIA 2013.PPT
Designation
13
SAMPLE
Private: Domestic Company – xxx. (x/x) Shareholders of the Company
Ownership Structure xxx
Name
xxx
xxx
No. of Shares held 100.0%
100.0%
43.8%
100.0%
52.2%
63.0%
42.4% 37.9% 37.0%
2009
BISCUIT MARKET IN INDIA 2013.PPT
13.8%
9.9%
2010
2011
14
SAMPLE
Private: Domestic Company – xxx. (x/x) Financial Snapshot Total Income
Key Ratios
Net Profit/Loss
Particulars
y-o-y change (2011-10)
2011
2010
2009
2008
-14.54
5.21%
19.76% 28.63%
29.31%
0.16
2.92%
2.77%
2.96%
3.24%
0.58
5.11%
4.54%
4.79%
5.15%
-6.14
11.33%
17.47% 34.95%
41.16%
Profitability Ratios INR bn
INR bn d
a b c
a 1.15
b 1.54
c 1.89
b 2.41
0
c d 0.00
2008
2009
Financial Summary • xxx
a
2010
2011
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
-68.16
11.48%
79.64% 187.22% 180.85%
-207.08
47.63%
254.71% 454.46% 383.78%
-67.09
11.18%
78.28% 182.58% 175.25%
-124.39
21.69%
146.08% 397.69% 345.56%
14.67
94.78%
80.11% 71.30%
70.62%
1.40
11.44%
10.04%
0.00%
0.00%
-0.11
0.24%
0.35%
0.45%
0.37%
79.77%
3.47
1.93
2.37
2.56
1489.86%
3.08
0.19
0.55
0.25
34.17%
0.76
0.57
0.81
1.06
19.43%
0.43
0.36
0.45
0.51
-61.97%
21.62
56.84
63.95
78.52
-43.43%
4.16
7.35
13.86
11.76
-45.55%
2.14
3.94
6.36
5.96
5.33%
6.49
6.16
9.16
7.96
-28.75%
9.13
12.81
15.84
13.06
-38.28%
3.87
6.27
11.79
12.65
Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
Improved
BISCUIT MARKET IN INDIA 2013.PPT
Decline
15
SAMPLE
Private: Domestic Company – xxx. (x/x) Business Highlights Description
News
BISCUIT MARKET IN INDIA 2013.PPT
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SAMPLE
Private: Domestic Company – xxx. – SWOT Analysis (x/x)
•x
•x
S
W
O
T
•x
•x
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