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Which parts of the advice process will be impacted most by technology in the next 5 years?
Move Your In-person Event to a Webinar With our top tips
With Sandra Thoms, Enterprise Customer Success Manager, GoTo
Page
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Today’s plan… • Quick overview • My top tips for webinar success • Dispel common webinar misconceptions • Plan to interact & engage - before, during and after • Turn up engagement – tips to move in-person engagement to online • How to increase impact & leveraging recordings on GoToStage
Everything you’ll ever need to collaborate and win together, brought together
VIDEO/ AUDIO CONFERENCING
ROOM SOLUTIONS
BUSINESS VOICE & MESSAGING
WEB EVENTS TRAINING & ENABLEMENT
Top Tips for Webinar Success
© 2020, LogMeIn, Inc.
Your webinar content needs to provide value for your target audience. Do some research to find topics that resonate ➢ Trending topics in your industry
➢ Top-performing blog posts ➢ Frequently asked questions
➢ What are your advisors hearing?
Your audience wants to learn!! © 2020, LogMeIn, Inc.
95% of professionals consume content to learn new knowledge or skills
Lists and how-to topics generate the highest registration numbers.
Š 2020, LogMeIn, Inc.
1. Lists
4. Classes, Trainings and Workshops
2. How to
5. New
3. 101
6. Trends
Impact! Charge for webinars New feature to drive impact! • Generate revenue • No coding – DIY • Integration with Stripe*
*Transactional Fee Applies © 2020, LogMeIn, © 2020, LogMeIn, Inc.Inc.
Have a call to action.
Use an in-session poll Example: Would you like a free consultation? Š 2020, LogMeIn, Inc.
You will reach more people in the live session than on the post session survey.
We increased our handraisers by 3x‘s when including a CTA poll
Let’s dispel those webinar misconceptions…
© 2020, LogMeIn, Inc.
What is the average audience viewing time for a webinar?
?
Audiences will stay on webinars!
Connection
Engagement
Impact
Customers are
The average
Webinars provide
significantly more
webinar
meaningful prospect and
emotionally connected
viewing time
customer insights
Š 2020, LogMeIn, Inc.
is 57 minutes
Transforming your in-person event to online requires: Engagement – before, during and after
Š 2020, LogMeIn, Inc.
Plan to engage throughout
Content Creation © 2020, LogMeIn, Inc.
Promotion
Marketing operation s
Event Execution
FollowUp
Timeline and Checklist Plan engagement throughout
Š 2020, LogMeIn, Inc.
Transforming your in-person event to online requires: Engagement from the start
Š 2020, LogMeIn, Inc.
Plan your Promotion Promote on Tuesdays
Promote in the morning
One month out
22% of all registrations occur on Tuesdays
Promote between 8 and 11 AM
Promote your webinar 4 6 weeks in advance
Reach your Audience Email
Website
Partners
Email puts all other promotional channels to shame. It is consistently the top source of registrations.
Advertising on your website or blog
Best way to maximize your audience
Š 2020, LogMeIn, Inc.
Social Media Social media channels like Facebook, Twitter, Instagram and LinkedIn are very powerful tools in your webinar arsenal.
Customize with familiar branding Simple best practices for high-converting registration pages: • Attract the eye to the form • Use contrasting but complementary colors • Keep everything important above the fold • Make CTAs stand out • Optimize for mobile © 2020, LogMeIn, © 2020, LogMeIn, Inc.Inc.
Use GoToWebinar automated emails to engage your registrants. Use, and customize, GoToWebinar automated emails – • Confirmation • Reminder • Follow-up emails
© 2020, LogMeIn, Inc. © 2020, LogMeIn, Inc.
Webcam do’s… ✓ Raise webcam to eye level & make “eye” contact
✓ Easy-to-find webcam controls – stop sharing at any time! ✓ Add lighting, sit facing a light ✓ Adjust monitor brightness to cut glasses glare & improve lighting ✓ Remove clutter from background, use a simple screen ✓ Custom background - Add a logo to your background (SnapCam and ChromaCam)
The right webinar space © 2020, LogMeIn, Inc.
The right webinar space • • • • • • • • •
Good acoustics – quiet and doesn’t have an echo Wired internet connection Good microphone or headset -1 backup wired headset Webcam - Raise webcams to eye level 2 screens or more Good lighting A nice background or screen Water nearby Eliminate distractions - Turn off all unnecessary apps!
© 2020, LogMeIn, Inc.
Practice! Always have a dry run. •
All speakers should be in the location they plan to be for the live event
•
Tech check: Audio, webcam, internet
•
Run through everything like you would in the live event. ie: change presenters, play a video, run polls, etc.
Tip: Check the GoToWebinar Blog for tips and tricks! © 2020, LogMeIn, Inc.
A smooth start is key!
© 2020, LogMeIn, Inc.
Launch in practice 30 minutes before going live. • Use practice to allow organizers and panelists to join in a “green room” before attendees join • Review the flow and do another tech check. • Start and go live a few minutes early to greet attendees © 2020, LogMeIn, © 2020, LogMeIn, Inc.Inc.
Engage in session
© 2020, LogMeIn, Inc.
Keep an eye on the dashboard to gauge interest level.
Š 2020, LogMeIn, Inc.
Engage with polls – in session 2
Organizer View (PC)
3 4 1
5
© 2018, LogMeIn, Inc.
• • • • •
Enter polls before session (you are able to edit/add polls in session) Select and launch poll View poll in progress and % voted Close poll and share results (optional) Use audience view to see what attendees are seeing
Play a video to engage.
© 2020, LogMeIn, Inc.
You’re done! Big exhale, now what?
© 2020, LogMeIn, Inc.
…continue to engage
© 2020, LogMeIn, Inc.
Let your recording keep working for you! •
Unlimited cloud storage!
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Add recording to follow-up email
•
EASY video trimming/editing tool
•
Share to your channels – public or private GoToStage
•
Transcripts show on your channel © 2020, LogMeIn, Inc. © 2020, LogMeIn, Inc.
•
Tip: Use webinar content to create blog posts or other evergreen content!
GoToWebinar Analytics help you learn & improve. • At-a-glance analytics • Multi-session reports • Attendee Report – shows attendee time in session, questions asked, poll responses • Q & A and Engagement Report – show all in-session engagement • Survey Report – learn & improve
• & more! © 2020, LogMeIn, © 2020, LogMeIn, Inc.Inc.
GoToStage is an included content library feature. Add your upcoming or recorded webinars to a public or private GoToStage channel. • One click add from within GoToWebinar video library • Transcripts show on GoToStage • Ability to report on recording views © 2020, LogMeIn, © 2020, LogMeIn, Inc.Inc.
The best resources are our support site & Blog. • Tip! Bookmark me support.goto.com/webin ar
• Tip! Pssst.. Be a webinar Rockstar and subscribe to our blog! @GoToWebinar @GoToSuite
Q&A @gotowebinar @gotosuite
© 2020, LogMeIn, Inc.
/GoToSuite
We Want to hear from you!
Please look for the follow-up survey as you exit the webinar.
© 2020, LogMeIn, © 2019, LogMeIn, IncInc.
From the GoToWebinar Team, Thank you for joining us!