NEVALDO
SHEPHERD BRAND STRATEGIST
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I get a kick out of solving problems. If you have problems with your brands, I can help solve them with my skills in advertising, motion graphics, video, design, copywriting, and life lessons. I’m Nevaldo Shepherd. Welcome to my advertising portfolio book. Enjoy!
PORTFOLIO BOOK TABLE OF CONTENT
TM
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.� ~ George Lois
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
SITUATION 1800’s Silver Tequila has a market share of 6.5% in North America while its main competitor has a market share of 14%.
QUESTION How can 1800 Silver increase its market share from 6.5% to 11.5% in the next five years?
ANSWER Create an ad campaign that will persuade the target audience (young adults ages 21 to 40 who like their tequila and their cocktail mix with a little bite) to use 1800 Sliver in their cocktail mixes or drink it straight up.
EXECUTIONS To communicate to the target audience that 1800 Silver is the tequila they need to drink, my strategy was: • An augmented reality bi-fold magazine ad • An augmented reality poster • A bus shelter • A augmented reality bottle tag • A tutorial video • A Vine video
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
AUGMENTED REALITY MAGAZINE AD Bi-fold magazine ad has recipes for 1800’s tequila cocktails, and a link to a video tutorial (via layar augmented reality app).
VIDEO FRAMES Video frames from 1800 Cool Lemonade tutorial video.
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
VIDEO FRAMES Video frames from Bus shelter video.
BUS SHELTER Everyday from 5:00pm to 3:00am, bus shelter will play a video loop that shows 1800 Silver’s bottle cap pouring the perfect shot into shot glass.
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
BOTTLE TAG FRONT
BOTTLE TAG BACK AUGMENTED REALITY BOTTLE TAG Bottle tag has recipe for 1800’s Cool Lemonade, and links to a video tutorial and more cocktail recipes (via layar augmented reality app).
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
AUGMENTED REALITY POSTER Poster links to 1800’s facebook page (via layar augmented reality app).
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN 1800 SILVER TEQUILA
Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Videographer: Nevaldo Shepherd Video Editor: Nevaldo Shepherd Images: thinkstockphotos.com 1800tequila.com Design Programs: Adobe Photoshop Adobe Premiere Pro Adobe After Effects Client: 1800 Tequila
VINE VIDEO
VIDEO FRAMES Video frames from Vine video.
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
“In advertising, not to be different is virtually suicidal.� ~ Bill Bernbach
ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
SITUATION 60% of teenagers claim to use condoms. But as they grow older, their condom usage declines. The number one reason given for the increase refusal to wear condoms is the reduction of pleasure.
QUESTION How can Trojan condoms persuade young adults (ages 18 to 40) to use their brands of condoms?
ANSWER Create an ad campaign for the Trojan Pleasure Pack that prioritizes the pleasure, not the protection they will get from using any condom from the Trojan Pleasure Pack. The Trojan Pleasure Pack features a variety of stimulating condoms to enhance sensual excitement for both partners every time.
EXECUTIONS To communicate the pleasure that each condom in the Trojan Pleasure Pack gives, my strategy was: • 2 augmented reality magazine ads • An augmented reality poster • An augmented reality bus shelter • A micro website
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
LAYAR IMAGE Image that appears when magazine ad is scanned with layar’s augmented reality app.
AUGMENTED REALITY MAGAZINE AD Magazine ad links to an interactive micro website (via layar augmented reality app).
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
LAYAR IMAGE
AUGMENTED REALITY MAGAZINE AD
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ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
LAYAR IMAGE
AUGMENTED REALITY POSTER
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
MICRO WEBSITE Sensations page.
MICRO WEBSITE Twisted page.
MICRO WEBSITE Intense page.
MICRO WEBSITE Fire & Ice page.
MICRO WEBSITE Coupon page.
SCAN QR CODE TO INTERACT WITH WEBSITE. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN TROJAN PLEASURE PACK
LAYAR IMAGE
Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Illustrator: Nevaldo Shepherd Images: Google Design Programs: Adobe Photoshop Adobe Illustrator Adobe Flash Client: Trojan Condoms
AUGMENTED REALITY BUS SHELTER
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
“The man who does two or three times the work of another learns two or three times as much.� ~ Claude Hopkins
ADVERTISING CAMPAIGN MAYTAG BRAVOS X
SITUATION 29.97% (93, 228, 300) of Americans are still using an iron to get wrinkles out of their clothes.
QUESTION How can Maytag persuade middle class adults (age 28 and up, who are still using an iron as a do-it-yourself method to get wrinkles out of their clothes) to switch over to a Maytag Bravos X dryer that has a wrinkle control setting.
ANSWER Create an ad campaign that will let the target audience know that Maytag Bravos X dryer can get wrinkles out of clothes just like an iron, but without the hassle.
EXECUTIONS To communicate to the target audience that Maytag Bravos X has a wrinkle control setting that actually works, my strategy was: • 3 magazine ads • An interactive billboard • A Vine video
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN MAYTAG BRAVOS X
MAGAZINE AD Consumers will get more info about Bravos X when they dial **bravosx.
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ADVERTISING CAMPAIGN MAYTAG BRAVOS X
MAGAZINE AD
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ADVERTISING CAMPAIGN MAYTAG BRAVOS X
MAGAZINE AD
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ADVERTISING CAMPAIGN MAYTAG BRAVOS X
INTERACTIVE BILLBOARD Whenever start button is pressed, billboard will play a video that shows Maytag Bravos X getting wrinkles out of the red-polo shirt. In addition, more details will be given when consumers dial **bravosx.
VIDEO FRAMES Video frames from interactive billboard video.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
SCAN QR CODE TO WATCH VIDEO.
ADVERTISING CAMPAIGN MAYTAG BRAVOS X
Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Motion Graphic: Nevaldo Shepherd Images: thinkstockphotos.com maytag.com Design Programs: Abobe Photoshop Adobe After Effects Client: Maytag
VINE VIDEO Data off Maytag Bravos X comment page was used in comments for Vine conversations.
VIDEO FRAMES Video frames from Vine video
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN MAYTAG BRAVOS X
“When a client comes to us with a product, he is, in effect, giving us a problem to be solved.” ~ Mary Wells Lawrence
CONTACT nevaldo.com 404.951.5751 nevaldo@nevaldo.com
BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
SITUATION A new business that merged a salon, a bar, and a barber shop under one roof wants to brand the idea and generate awareness for the business.
QUESTION How can I brand and advertise the idea of the new business in such a way that people know exactly what type of business it is?
ANSWER Create branding and advertising content that highlight the services the of new business.
EXECUTIONS To communicate to the idea of the new business, my strategy was: • A color scheme • A logo • A magazine ad • A micro website • A Packaging box • A DVD • A business card • An Instagram video
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
COLOR SCHEME
LOGO
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BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
MAGAZINE AD
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BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
WEBSITE Home page.
WEBSITE Salon room page.
WEBSITE
WEBSITE
Bar room page.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
Barber room page.
BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
PACKAGING Inside packaging there are business cards and a DVD for potential investors to learn more about Clippers & Cocktails.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
DVD MENU
DVD BAR ROOM SCREENSHOT Example of a Clippers & Cocktails owner talking about the Bar Room.
DVD DVD gives more info about Clippers & Cocktails 3 rooms.
BUSINESS CARDS
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS
Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Video Clips: Youtube Video Editor: Nevaldo Shepherd Motion Graphic: Nevaldo Shepherd Images: thinkstockphotos.com Design Programs: Abobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects Client: Clippers & Cocktails
INSTAGRAM VIDEO
VIDEO FRAMES Video frames from Instagram video.
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
“Rub brains, research, and find inspiration. You must do so to stay ahead of the curve!” ~ Dr. Kimberley Lyles-Folkman
ADVERTISING CAMPAIGN HULU PLUS
SITUATION Hulu wants gamers to know that Hulu Plus is now on the Nintendo 3DS.
QUESTION How can I raise awareness about Hulu Plus on Nintendo 3DS, and the benefits?
ANSWER Create a campaign that links Hulu Plus to the Nintendo 3DS.
EXECUTIONS To communicate to the target audience the link between Hulu Plus and the Nintendo 3DS, my strategy was: • A magazine ad • A poster • A web banner • An in-store display • A flyer • An Instagram video
TM
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN HULU PLUS
MAGAZINE AD
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ADVERTISING CAMPAIGN HULU PLUS
POSTER
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ADVERTISING CAMPAIGN HULU PLUS
FLYER FRONT Flyers will be given to customers at checkout counter.
FLYER BACK Flyer back has instructions on how to install Hulu Plus on a Nintendo 3DS.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN HULU PLUS
WEB BANNER
IN-STORE DISPLAY Some of Hulu Plus popular shows will play on a giant size Nintendo 3DS inside game stores.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN HULU PLUS
Marketing Strategy: Aarica Montgomery Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Motion Graphic: Nevaldo Shepherd Images: Google Placeit.breezy.com Design Programs: Abobe Photoshop Adobe After Effects Client: Hulu Plus
INSTAGRAM VIDEO
VIDEO FRAMES Video frames from Vine video.
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
“Never stop testing, and your advertising will never stop improving.� ~ David Ogilvy
ADVERTISING CAMPAIGN STRIDE
SITUATION Stride wants people to know that their gum flavors are true champion of flavors.
QUESTION How can I show Stride flavors as champions.
ANSWER Show Stride flavors competing with and defeating other flavors.
EXECUTIONS To communicate to the target audience the benefits of Stride falvors, my strategy was: • An augmented reality magazine ad • 3 augmented reality posters • An interactive vending machine • A video
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
AUGMENTED REALITY POSTER Poster links to a video of Garlic Fist vs Stride Master fight (via layar augmented reality app).
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
AUGMENTED REALITY POSTER Poster links to a video of Onion Fist vs Stride Master fight (via layar augmented reality app).
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
AUGMENTED REALITY POSTER Poster links to a video of Coffee Fu vs Stride Master fight (via layar augmented reality app).
SCAN QR CODE TO WATCH VIDEO. nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
AUGMENTED REALITY MAGAZINE AD FRONT Magazine ad links to a video of Coffee Fu vs Stride Master fight (via layar augmented reality app).
MAGAZINE AD BACK
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
MAGAZINE AD BACK
AUGMENTED REALITY MAGAZINE AD FRONT
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
ADVERTISING CAMPAIGN STRIDE
Art Direction: Nevaldo Shepherd Copywriter: Nevaldo Shepherd Designer: Nevaldo Shepherd Animation: Michael Taylor Character Illustrations: Michael Taylor Images: Google Design Programs: Abobe Photoshop Client: Stride
INTERACTIVE VENDING MACHINE Consumers will get a free mini pack of Stride after they choose and watch one of Stride Master’s fight.
nevaldo.com 404.951.5751 nevaldo@nevaldo.com
Unless a product becomes outmoded, a great campaign will not wear itself out. ~ Rosser Reeves