Inspired by the lifestyle of professional football players.
HISTORY TIMELINE
MAY
2013
Demy, Ralph & Juul start BALR.
JUNE
2013
First sketches
NOVEMBER
FEBRUARY
OCTOBER
AUGUST
2013
2014
2014
2015
OCTOBER
2015
Samsung Gear S2 BALR. Edition
JUNE
2016
Women’s collection
OCTOBER
2016
Hardwell Backpack
NOVEMBER
2016
Flagship Store Amsterdam
APRIL
2017
HEX ONE Sneakers
MAY
2017
BALR. Yacht
JUNE
2017
Fernando Torres Collaboration
BALR.com live
BALR. Rolex
Pop-up store Amsterdam
Di María spotted in BALR. Brand Shirt
MISSION “To bring the luxurious lifestyle of extraordinary athletes one step closer.”
VISION “We aim to empower true winners with high-quality apparel and accessories. We do so by always aiming for the next level, making dreams tangible and being extraordinary.�
DIMENSIONS
Extraordinary
Next level
BEING EXTRAORDINARY PRODUCTS
CONTENT
WORKPLACE & CULTURE
SERVICES
• Inspired by professional athletes
• World class standards of
• Our team has an on the
•E xcel in social engagement to
• Off the pitch apparel and (travel) accessories
audiovisual quality • Models, gear, locations and props selected by Demy
pitch mentality • They excel in a stadiumlike setting
create fan connections • Every customer is a gold-member
AIMING FOR THE NEXT LEVEL UNIQUE COLLABS
CUTTING EDGE TECH
INNOVATIVE MARKETING
• Celebrities like DJ Hardwell and
• Tailor-made e-commerce
•O n top of every social and
Fernando Torres • Brands such as Samsung, Vanquish Yachts and Rolex
experience • Building one-to-one relationships at scale
ad-tech development •G rowing social impact through advanced social data • Worldwide influencer network
SOCIAL
If you haven’t heard of BALR. yet, don’t worry, you will. The Dutch up-and-coming brand is exploiting its extensive network and social reach to build a brand that’ll be the next big thing. If you don’t believe it, just ask any pro athlete or your favourite DJs.
SOCIAL STATISTICS
1.100.000
FOLLOWERS ON INSTAGRAM
215.000 28.000
FOLLOWERS ON TWITTER
800.000 1.200
FANS ON FACEBOOK
SOUNDCLOUD PLAYS
WORLDWIDE INFLUENCER NETWORK Last updated: July 2017
SPOTTED IN BALR. Martin Garrix
Ed Westwick
James Rodríguez
Tadeo Fernandez
Tiësto
Victor Cruz
Usher
Fernando Torres
Gabrielle Union
Romee Strijd
Kenneth Faried
Douglas Costa
Gary Harris
Neymar
Victoria Lopyreva
LeGarrette Blount
David Luiz
Daley Blind
Mario Chalmers
Trey Songz
Ángel di María
Viki Odintcova
Hardwell
Odell Beckham Jr.
Cristiano Felicio
French Montana
D’Angelo Russell
We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.
instagram.com/balr
facebook.com/balr
twitter.com/balr
@bybalr