PLUS (Platform Usaha Sosial)

PLUS Logo

PLUS (Platform Usaha Sosial) is an online platform where Social Entrepreneurs can connect, learn, develop, and build a better environment for the social entrepreneurship stakeholders in Indonesia together. It is a project initiated by the Boston Consulting Group to bring together and empower the entire social enterprise ecosystem.

The logo was designed to represent all the different elements of social entrepreneurship that connect and collaborate for one common goal, thus the use of transparency. This collaboration plays a part in adding value to a cause, which is symbolised with a plus sign.

PLUS Brand Guide Document

I was not commissioned by the PLUS team to only design the logo, but also decide on the colour palette, typeface, iconography style, photography style, and compile them in to a brand guide document together with other information regarding the brand.